Customer Reviews

Where's My Fifteen Minutes?: Get Your Company, Your Cause, or Yourself the Recognition You Deserve

5 star:		(7)
4 star:		(2)
3 star:		(1)
2 star:		(1)
1 star:		(2)

 

 

This book is great if... you need common sense. It lacks real substance and there's no practical advice. If you were looking for some actual example of what to do to get anything the cover says, well, within the first 25 pages he tells you directly this isn't that book. Sorry. I'd definitely save the money if I could go back and I'd avoid this book unless I was lacking common sense.

This book is chuck-full of practical, creative ideas to get your cause (or yourself) some media coverage. It is written in a consise, easy-to-read style that entertains while it informs. I particularly liked the "Ten Commmandments of PR" section with important nuggets such as "All press is not good press" and "They're only building you up to knock you down". PR can be an extremely helpful, cost-effective way to get your message out to the world. This book is a great guide to the ins and outs of the biz from someone on the inside.

Readers looking for plain speaking advice on getting attention and recognition might find some nuggets of interest on the pages of Howard Bragman's book, Where's My Fifteen Minutes?: Get Your Company, Your Cause, or Yourself the Recognition You Deserve. You have to love a publicist with a name like Bragman. He draws from his three decade career in this field to offer readers ways to influence perceptions. For me, I kept turning the pages with a degree of amazement that anyone could spend one's working life in the public relations field if this is what it is all about.

Rating: Two-star (Mildly Recommended)

If you are curious to know about the differences between perception and reality and how those are shaped in the marketplace of ideas, then this is an ideal read. It is one of the few books that truly captures the essence of what it means to be a practitioner of public relations -- from how the publicity machine works to what steps to take when crafting an effective message. For those who have an open mind and are willing to learn, this is the book that can teach you about the modern world of public relations. What it is ... what it means ... and what it does and does not do in shaping the opinions that affect our day to day lives.

Decades ago Andrew Carnegie wrote a landmark book that gave the average person insights into getting ahead in the world. As times have changed and that book has become dated, WHERE'S MY FIFTEEN MINUTES? takes the same simple language and common sense approach and explains the concept for a new generation. Whatever your goals, this book will help you sort the new landscape with ease. It's also a fun read full of great Hollywood insights.

I found this a very useful book and I plan to follow up on many of the suggestions. The book explains what public relations is and how it works to build and enhance the image of people and organizations. I will use the ideas to promote my non-profit - Citizens for Pets in Condos, [...].

Howard Bragman, who has represented major companies and hollywood celebrities, has written a book that any aspiring PR professional or any person in need of PR can benefit from. It's replete with powerful PR points and anecdotes which drive home the central theme of this book: perception is reality, and a good PR professional (or PR knowledgeable person) can manage it! Also addressed is the importance of authenticity; covering 3-4 points in an interview; thinking like a journalist; working with the media; developing your brand; and his 10 commandments of PR which effectively summarize the most salient points made throughout the book. Your fifteen minutes may only be 1 book read away.

An overview of PR, variously defined, by a master practitioner, its focus is mainly the glamour, entertainment and celebrity industries. The book has few guiding principles, and its lessons are more by example than reasoned argument. Not as much name dropping as might be expected, used to the point to primarily highlight a point. A good reality check for anyone interested in developing ongoing media campaigns, and the closing Ten Commandments of PR is a concise summary of the book as a whole.

This book is a fun read and filled with good common sense approaches about how to get the "coverage" you need for a cause you're promoting. I found it useful and informative. I'd recommend it and have given an extra copy as a gift!

Bragman's ability to weave anecdotal information into practical lessons about managing image and brand is the most enjoyable part of the book. It doesn't preach or dictate from above on what "ordinary" folks need to do to manage their public images. But it does help to provide simple guidance for those individuals on how to take better control of their own image and brand in an increasingly open-to-the-public world.