Most Helpful Customer Reviews
13 of 15 people found the following review helpful:
4.0 out of 5 stars
So what is it, a book on personal success or business success? This book needs a little fine-tuning., April 10, 2008
This review is from: Where's Your WOW?: 16 Ways to Make Your Competitors Wish They Were You! (Hardcover)
This book was a little better than OK. I am always suspect of books that freely use words like best, most, greatest, etc. You know, the "est" words. I was a little confused after reading the book if it was a personal success book or a small business success book. Thus this book didn't really win me over as anything special. It is broken into three parts as follows:
I. What makes you special? (Chapters 1-5)
II. Outstanding, outrageous, and out of the box (Chapters 6-10)
III. Wire yourself for success (Chapters 11-16)
I found the following following ten chapters to be ways to achieve business success:
3. Find your unique edge - and sharpen it
4. Think benefit
5. Know your customer
16. Put people first
8. Create alliances
13. Spread the word
11. Build one layer at a time
12. Remember, timing is everything
14. Measure your results
6. Keep it simple
I found the following four chapters to be ways to achieve personal success:
1. Envision your success
2. You gotta have a "Brand Slam!"
7. Apply to the present what you learn from the past
15. Stay hungry
And I found the following two chapters as unnecessary for inclusion in this small and short book:
9. Hire people smarter than you
10. Customize customer service
I would have liked the book much more if it had presented something new: a new perspective or a new idea. Unfortunately this book didn't offer me anything new that I haven't read in print before. The main thrust of the book seemed to be how to achieve business success. I think the authors could have done a wonderful job building their book around the first ten chapters I cite above in this review. But in order to make me happy the EST words would have to be dropped and each of the chapters would have to be further developed. And, of course, a chapter or two on business planning and business plans would have to be added. Failure to plan is a recipe for failure. And the authors don't really make this point clearly in the book. 3.5 stars!
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10 of 12 people found the following review helpful:
3.0 out of 5 stars
Where's the "WOW"?, May 6, 2008
This review is from: Where's Your WOW?: 16 Ways to Make Your Competitors Wish They Were You! (Hardcover)
I eagerly anticipated the arrival of this book, expecting it would guide me toward the "Wow" in my own business. I was disappointed.
Here's why:
1. One of the basic principles of reading material is that san-serif fonts are good for titles but hard to read as text. Throughout this book, you'll find the text in san-serif fonts. And if I needed a good example of why text should be set with serif fonts, this is it. It is more difficult to read "Where's Your WOW?" than it should be.
2. Stories of businesses that have successfully identified their "WOW" are helpful to illustrate principles, but they are not the principles themselves. I felt that I should intuit from their stories how to create a "WOW" for myself.
As a photographer, I am keenly aware that photos that pop, that grab the attention and hold it, are firmly grounded in the basics - lighting, focus, clarity. Then there's that something more - an unusual way of presenting a subject that makes the viewer stop and say WOW!
3. Where's Your Wow is a good business book that presents the basics clearly - but fails to make the leap from good business practices to WOW.
Three stars.
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3 of 3 people found the following review helpful:
5.0 out of 5 stars
The Bible for Branding!, April 12, 2008
This review is from: Where's Your WOW?: 16 Ways to Make Your Competitors Wish They Were You! (Hardcover)
I absolutely LOVE this book - I am digging the great ideas - one that really resonated with me was the "KYC" - the one about knowing your customers by simply asking them what it is that they want and need. This idea sparked a WOW moment in me as I am thinking about my next book, and that alone was worth 1000 times the investment! Anyone who is serious about taking their business to levels of greatness MUST have a copy of this incredible, ground-breaking new offering.
They include many highly-relatable and personal stories of people just like me, showing us how anyone can use this information to create and brand their business with simple, but forceful strategies. With just a little bit of patience, attention and training, you can turn a business blunder into a business wonder with Where's Your Wow! Having passion is at the forefront of Rick and Robyn's philosophy, and if you've written a book, you probably already have that going for you, which is a HUGE piece of the puzzle. Don't re-invent the wheel, they say, just make the wheel bigger and better! Align yourself with the right people (something that we all have to be really careful about) and make sure to learn from the past.
These techniques are all winning ones, and when put to use when you read this manuscript will have you and your business soaring to success! I plan on utilizing every single one of these 16 wonderful ways to make my competitors wish they were me, and heck, I'm wishing I were Robyn right now!!! Thank you, Robyn and Rick, for another gem from two beacons of light and love!
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