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WhiBal G7 White Balance Studio Card

by WhiBal

Price: $29.95 & FREE Shipping on orders over $35. Details
Only 10 left in stock.
  • Spectrally neutral - reflects all colors through the spectrum equally. The G7 Reference Card has both a and b Lab channel values of less than 1 at D50 and are spectrally "flat". It's spec'd at less than +/- 0.5
  • Maintains its spectral neutrality under all reasonable temperature and environmental conditions
  • Rugged - waterproof and scratchproof (color goes all the way through, not just a coating on top)
  • Does not respond to UV light any differently than the visible spectrum
  • Each card is individually measured with a precision spectrophotometer to certify that it meets or exceeds stringent specifications
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$29.95 & FREE Shipping on orders over $35. Details Only 10 left in stock. Sold by Michael Tapes Design and Fulfilled by Amazon.

Frequently Bought Together

WhiBal G7 White Balance Studio Card + GENUINE WhiBal G7 Certified Neutral White Balance Card - Pocket Card (2.1"x3.35") + GENUINE WhiBal G7 Certified Neutral White Balance Card - Keychain Card (1x2.2-Inch)
Price for all three: $64.85

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Product Details

  • Product Dimensions: 6 x 3.5 inches ; 3.2 ounces
  • Shipping Weight: 0.8 ounces (View shipping rates and policies)
  • ASIN: B004G3M36Q
  • Item model number: G7
  • Average Customer Review: 4.6 out of 5 stars  See all reviews (25 customer reviews)
  • Product Warranty: For warranty information about this product, please click here
  • Date first available at Amazon.com: December 12, 2010

Product Description

The WhiBal WB7-SC G7 White Balance Studio Card is an extremely accurate, convenient gray card that can hang on a studio hook or lanyard (not included) and can be used in any shooting situation. It can also be used to set neutral White and Black reference areas for setting dynamic range in digital capture using the Black and White Eyedroppers available within Lightroom and other RAW conversion software, Photoshop and most other editing software.By photographing a gray card reference for each lighting situation, you'll be able to achieve a proper white balance for all of your pictures. The gray card reference picture can be used with software to balance the color casts that various lighting conditions produce with all digital cameras.

Customer Questions & Answers

Customer Reviews

I'm very happy with this WhiBal card.
Billy Jackson
For further details read on: The WhiBal G7 is a good tool for post production, software editing.
Tech Trainwreck
Use the grey side for podium lighting, and the white side for when the camera is really close.
Noach Klein

Most Helpful Customer Reviews

8 of 8 people found the following review helpful By BookLovingGal on October 14, 2014
Verified Purchase
It's been redesigned and the color no longer goes all the way through (it's coated), so this"

"Rugged - waterproof and scratchproof (color goes all the way through, not just a coating on top)"

is a deceptive description… in fact it's actually outright lying. One side is the gray card, the other side is whitish with advertising for the other sized and trademark information, and in between the two coated layers is a very narrow foamy strip that is white. This is a LOT of money (I paid $30) for a plastic coating, so it's not better than other companies anymore, isn't scratch proof, and the new design isn't rugged either (you can fold it).

Why do they always redesign things to be cheaper? It may save them money, but now I want a refund and plan to get the $8 one from another company that is also nothing more than a neutral gray coated plastic card.

By the way, I got this in October 2014 if you need a time reference for when the newly designed, cheaper cards are going out.
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2 of 2 people found the following review helpful By Tech Trainwreck on February 26, 2013
Verified Purchase
All in all this product will help your photography. It fits into larger pockets easily. It is a great help in setting post production white balance and levels. When shooting candids or fast changing scenes such as children, I find it helpful to come behind and take a quick shot of the WhiBal card in the location of the now finished action. While that may not be a textbook move it gives me a much better stating point reference for post processing. I have been satisfied enough with this card that I am thinking of getting a smaller WhiBal card for my compact camera.

For further details read on:

The WhiBal G7 is a good tool for post production, software editing. The white and black reference help for adjusting Levels. The neutral color of the card itself is a good enough reference for adjusting midtones. I say "good enough", because midtone adjustment can be very subjective.

As for RAW editing of white balance I have found that the eye dropper picks on the card in the same file image will yield different results with each pick. The variance of picks is not huge, but it is something to keep in mind when editing. I don't blame this variance on the card. However, this does make a good lesson for demonstrating the subtle differences in light and the stacking of tolerances between lens, sensor, software, and everything else before, after, and in between.

While 3.5" X 6" is a decent size, I usually find it to be too small to fill the frame when attempting to set in-camera, custom white balance without casting a shadow from me or the camera lens. Obviously, this is partly due to the choice of lenses that I use, shooting distance, and light source location.
Read more ›
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4 of 5 people found the following review helpful By Billal Jaber on August 1, 2012
Verified Purchase
I am definitely happy with the card. It is tested and true neutral gray.
But the price is really outrageous.
But I guess when you're the only one that offers such a guaranteed product, you get away with that.
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1 of 1 people found the following review helpful By S. Willoughby on November 2, 2011
Verified Purchase
Geat product -- as are other WhiBal cards. This size is appropriate for setting custom white balance in camera. The smaller size enables proper white balance to be set accurately in post production.
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1 of 1 people found the following review helpful By Adam Oliver on April 23, 2013
Verified Purchase
This is one of the most useful devices I have for my filming. I simply hold it out with the clapper as I would normally use the clapper, and once I'm editing in premier, I can easily use the color picker to point to the blacks and whites and white balance in the video. Not to mention, it comes with a useful focus meter as well.
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1 of 1 people found the following review helpful By scooby on May 25, 2013
Verified Purchase
with this card I can set the white balance in any situation with my Nikon d7000. it easy to carry, the dimension fits most of the camera bag.
enough large to take a picture holding the card with an hand and the camera with the other hand.
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Verified Purchase
This high quality gray reference card helps to ensure that you get consistent color balance in post. No need to guess at the color temperature or to hunt for a neutral part of the image in post. I found it useful in mixed lighting environments. It's a good size for studio and location work. Nice to have the black and white reference patches on the card. After reading mixed reviews on the lanyard and clip option, I reused a lanyard from a old USB memory stick. Although it is a top quality reference tool, it's expensive for a small piece of plastic but is does save your time and give correct white balance.
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2 of 3 people found the following review helpful By K. Robertson on December 13, 2012
Verified Purchase
Though I have no real way to confirm its accuracy, I can say the product was sturdy and put together well. It is small and easy to carry, but also easy to loose. I lost mine and I am not sure I will purchase a second one. It works best for post production and I think I prefer a product that more easily sets my cameras white balance before the shots. Overall a good, quality product I can indorse.
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