From the Back Cover
Features recipes for cooking with spirits
The fun and easy way to appreciate fine distilled spirits
From whiskey, rum, and brandy to vodka, gin, and cordials, this guide traces the history of distilled spirits, explains how they are made, and shows you how to evaluate, serve, and enjoy them. You'll become a connoisseur of fine Scotch, Bourbon, and Cognac in no time.
Discover how to:
Set up tasting events at home
Shop for the best spirits
Become a sophisticated taster
Cook with distilled spirits
Make ten classic cocktails
About the Author
has been involved in one way or another with the beverage alcohol business most of his adult life. For more than 20 years he has been publisher and editor of Beverage Alcohol Market Report,
an international e-letter for marketing executives in beer, wine, and spirits. He served as Director of Marketing Communications for Seagram Distillers for a decade, worked on the creative side of several advertising agencies, including a spell as a creative director of a Young & Rubicam division, and for several years headed his own marketing communications agency.
A consultant, lecturer, teacher, and news media source, Perry is frequently interviewed in newspapers, radio, and television, including the BBC. He is chairman emeritus of the Wine Media Guild, proving he knows his way around vineyards and breweries, as well as distilleries.
Like many native New Yorkers, Perry is a political junky. He served several years as president of a highly regarded NYC political club.
For the past decade, Perry has been Senior Editor of the Beverage Media Group, a network of trade magazines read by 140,000 licensed retailers. He also writes a weekly column for the group’s B-to-B Internet site.