Whisky Barons [Paperback]

Allen Andrews (Author)

Book Description

Publication Date: May 2003

The success of today's whisky industry is largely due to the commercial drive and foresight of a select group of whisky merchants who took the business by storm in the late 18th and early 19th centuries. This is the story of how Dewar, Buchanan, Walker, Bell and Mackie established their brands and kick-started the industry. The men had much in common: they were all Scots from humble beginnings, served long apprenticeships and ultimately set out on their own to build their companies. This book shows how they changed the face of the world of whisky by taking the industry by the scruff of the neck and creating many of the sales techniques and the actual business culture still in existence today.

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About the Author

Allen Andrews was born in Greenwich in 1913 and was educated at Bancroft School and St John's College, Oxford. Many of his books have been translated into foreign languages. He died in September 1984.

Product Details

• Paperback: 128 pages
• Publisher: Interlink Publishing Group (May 2003)
• Language: English
• ISBN-10: 1897784848
• ISBN-13: 978-1897784846
• Product Dimensions: 8.4 x 5.4 x 0.6 inches
• Shipping Weight: 9.1 ounces (View shipping rates and policies)
• Amazon Best Sellers Rank: #3,466,824 in Books (See Top 100 in Books)

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