Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.

  • Apple
  • Android
  • Windows Phone
  • Android

To get the free app, enter your email address or mobile phone number.

Qty:1
  • List Price: $26.99
  • Save: $6.42 (24%)
FREE Shipping on orders over $35.
In Stock.
Ships from and sold by Amazon.com. Gift-wrap available.
White Papers for Dummies has been added to your Cart
+ $3.99 shipping
Used: Good | Details
Sold by BookOutlet USA
Condition: Used: Good
Comment: Delivery: Eastern US: 6 days, Western: 11 days, Canada: 6 days, Intl: 10 to 20 days. Publisher overstock copy. 7+ million Amazon orders filled. 100% Satisfaction Guarantee
Have one to sell? Sell on Amazon
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See all 3 images

White Papers for Dummies Paperback – April 8, 2013

4.5 out of 5 stars 60 customer reviews

See all 2 formats and editions Hide other formats and editions
Price
New from Used from
Kindle
"Please retry"
Paperback
"Please retry"
$20.57
$6.19 $4.99

Top 20 lists in Books
Top 20 lists in Books
View the top 20 best sellers of all time, the most reviewed books of all time and some of our editors' favorite picks. Learn more
$20.57 FREE Shipping on orders over $35. In Stock. Ships from and sold by Amazon.com. Gift-wrap available.

Frequently Bought Together

  • White Papers for Dummies
  • +
  • Writing White Papers: How to Capture Readers and Keep Them Engaged
  • +
  • Crafting White Paper 2.0: Designing Information for Today's Time and Attention-Challenged Business Reader
Total price: $71.12
Buy the selected items together

Editorial Reviews

From the Back Cover

Learn to:

  • Plan, create, and promote effective white papers
  • Pick the perfect style of white paper for your next project
  • Manage a white paper project with a 12-step process

Discover how to write great white papers, and use them to boost your business!

White papers are a challenging form of content marketing that takes years to master. Luckily, this hands-on, friendly guide gives you a shortcut. Whether you're a marketing manager seeking to use white papers to promote your company, or a writer looking to break into this well-paying field, White Papers For Dummies gives you practical, step-by-step advice on planning, creating, and promoting effective white papers.

  • Get started — find out what white papers are, who reads them, and whether your company (or client) needs one
  • Plan a white paper, fast — pinpoint the audience, purpose, topic, key points, and call to action for your white paper
  • Master highly effective habits — discover how to think like a lawyer, write like a journalist, and promote like a madman to make your white paper a hit
  • Tricks of the trade — avoid common pitfalls that trap beginners creating their first white papers
  • Reach your target audience — get a crash course on ways to promote your white paper and get it discovered, read, and shared

Open the book and find:

  • Why white papers are called "the king of content"
  • The huge opportunity for writers
  • Outlines for the three main types of white papers
  • More than 40 ways to promote a white paper
  • Tips on finding powerful sources
  • Ten ways to improve a white paper title
  • Advice for white paper designers
  • How to use white papers throughout the sales process

About the Author

Gordon Graham — also known as That White Paper Guy — is an award-winning writer who has created more than 200 B2B white papers for clients from New York to Australia. Gordon has written white papers on everything from choosing enterprise software to designing virtual worlds for kids, and for everyone from tiny start-ups to Google.

NO_CONTENT_IN_FEATURE

Image
Looking for the Audiobook Edition?
Tell us that you'd like this title to be produced as an audiobook, and we'll alert our colleagues at Audible.com. If you are the author or rights holder, let Audible help you produce the audiobook: Learn more at ACX.com.

Product Details

  • Paperback: 384 pages
  • Publisher: For Dummies; 1 edition (April 8, 2013)
  • Language: English
  • ISBN-10: 1118496922
  • ISBN-13: 978-1118496923
  • Product Dimensions: 7.4 x 0.8 x 9.3 inches
  • Shipping Weight: 1.2 pounds (View shipping rates and policies)
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (60 customer reviews)
  • Amazon Best Sellers Rank: #168,978 in Books (See Top 100 in Books)

More About the Author

Gordon Graham is an award-winning B2B copywriter and expert in white papers.

He's worked on more than 175 white papers for everyone from tiny startups to Google... on everything from designing virtual worlds for kids to finding the best software to manage a billion-dollar engineering project.

Gordon has taught writing at two universities and in-house at many firms including Cisco, Ericsson and Sprint.

Gordon finds most white papers not nearly as persuasive as they could be, and he's worked since 2001 to help B2B marketers and writers create more effective white papers.

His book "White Papers For Dummies" appeared in the spring of 2013, packed with tips and best practices that took Gordon 15 years to learn.

For more, visit http://www.ThatWhitePaperGuy.com

Customer Reviews

Top Customer Reviews

Format: Paperback Vine Customer Review of Free Product ( What's this? )
In my other life as marketer and copywriter, I've sought information about writing white papers. I'd acquired some hard cover books written by an alleged expert. This book was better in every way, exceeding my expectations many times over.

Graham gets right to the point. He explains who reads white papers and why; I've never seen such a clear discussion of white papers vs case studies vs other types of writing. He identifies three "flavors" of white papers, using an analogy that's memorable but not overly cute. He goes through the outline of white papers, section by section.

Even better, Graham explains the role of a white paper writer and explains how to hire a white paper writer. The process seems similar to hiring a copywriter - a process most people don't understand, even when they hire copywriters.

Graham explains the tradeoffs: an experienced writer charges more but works faster, while writing experience will be more important than industry knowledge.

Graham's formula works for many kinds of writing: Think like a lawyer, write like a journalist and promote like a madman. The section on promotion seems especially strong.

Some Dummies books tend to include cutesy bullets and sidebars. This one reads like a conversational business book, with bullseye tips sprinkled throughout. Readers will be surprised and perhaps amused by the section on page 302: "Using Positive Affirmations." We rarely see this kind of material in a solid business book.

Many people who market themselves on the internet - coaches, planners, designers and more - will be able to apply this material to ebook giveaways that most of us offer as opt-in incentives. Technically they're not white papers but they use many of the same principles.
Read more ›
Comment 15 of 15 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
Format: Paperback
There is a must-read, definitive guide to just about every topic. When it comes to white papers, Gordon Graham's book is that guide. If you're involved in white papers (or the close cousin, special reports) in any way -- as a writer, copywriter, designer, marketer, CEO or entrepreneur -- then you must read this book. It's that simple.

What I like most about it is how Gordon takes you step-by-step through the process. The author is more than just an expert, he's a do-er. He has a booming consulting practice working in the trenches with companies on their white papers. So he knows, first hand, how to plan them... how to write them... and how to market them.

I can think of no one else in the business I would recommend more to guide you in creating a white paper that works.
Comment 14 of 14 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
Format: Paperback Verified Purchase
This is an absolutely PHENOMENAL book. If you're starting out as a B2B copywriter, the information in this book will make you look like a Master of the Universe in the eyes of your client. It's seriously that good!

I've been writing B2B marketing collateral for years and this is the first time I've come across a resource that is so thorough in its definition of a white paper. You'll learn the entire process of how to get started, choosing the type of white paper to write, the writing process, the very important (and often overlooked) promotion phase, and finally common problems with a WP and how to solve them.

I am currently refreshing a client's white paper and I have another client who has five that need to be refreshed. This book could not have come at a better time. I now feel confident that I will be able to successfully help position my clients' solutions in the best light possible and help promote their papers so they generate leads.

Bottom line: This book will make you look really, really good and enable you as a B2B copywriter to command the top fees you desire. Thank you, Gordon!
Comment 11 of 11 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
Format: Paperback
When I get a new white paper client and need to figure out what type of paper will work best for their marketing goals- I turn to Gordon's book. His approach breaks white papers down into three main types or 'flavors:' 1) backgrounder 2) numbered list 3) problems/solution. He explores what each flavor is useful for in terms of marketing goals and readership and how to mix the flavors to create more hybrid papers. Gordon's book is easy to read and helps me stay organized and focused. It would be a great resource for a new white paper writer, an in-house marketer who has never tackled one before or a seasoned B2B copywriter. Highly recommend!
Comment 6 of 6 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
Format: Paperback
The "...for Dummies" series has built their brand on hiring the most qualified experts in each field, then helping them synthesize and present their knowledge in a way that makes their ideas accessible to newcomers.

The latest example is Gordon Graham's White Papers for Dummies. I've been a fan of white papers for almost a decade, and I've read the leading books on the topic; those by Bob BlyThe White Paper Marketing Handbook and Michael Stelzner Writing White Papers: How to Capture Readers and Keep Them Engaged.

White Papers for Dummies takes the story of white papers further in several ways. It's a must-read for freelancers and staff writers who prepare white papers as well as those who supervise white papers created by others.

It's also an excellent resource for self-employed content marketers as well as authors interested in preparing excerpts of their books.

The strength of White Papers for Dummies comes from its perspective. It's author has extensive experience writing white papers (more than 200), and writing about white papers in his That White Paper Guy blog, [...] He's also judged white papers, taught courses about white papers, and advised white paper writers. He knows what works, and what doesn't.

More important, his advice is uniquely timely and practical. At a time when the validity of many proven B2B marketing techniques are being questioned, White Papers for Dummies to provide a perspective on not only what's worked in the distant past, what's working in the White Paper 2.
Read more ›
Comment 7 of 8 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse

Most Recent Customer Reviews

Set up an Amazon Giveaway

Amazon Giveaway allows you to run promotional giveaways in order to create buzz, reward your audience, and attract new followers and customers. Learn more
White Papers for Dummies
This item: White Papers for Dummies
Price: $20.57
Ships from and sold by Amazon.com

Want to discover more products? Check out this page to see more: how to write a sales book for dummies