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Showing 1-10 of 12 reviews(4 star)show all reviews
8 of 10 people found the following review helpful
VINE VOICEon June 15, 2010
Format: PaperbackVine Customer Review of Free Product( What's this? )
"White Space is Not Your Enemy" does a good job of covering the very basics of graphic design. It could be a good textbook for a Graphic Design 101 class, or a serviceable primer for a small business owner with no design background who wants to create his or her own promotional materials. It doesn't achieve enough depth to be useful to someone with even a basic foundation in graphic design.

I do some in-house design for the small school where I work, as well as a bit of web design. I'm certainly not a designer -- I do the design work because when you have five employees and a small budget, someone's gotta do it. I've picked up design basics over the years, mostly through paying attention to what I like, and also from talking to others in similar situations. I have no formal design background at all. This book reinforced what I already know, and "concretized" some things for me, but didn't really teach me anything new.

This is also very heavy toward print design, despite the sub-title emphasizing non-print media. Yes, much of what's applicable to print is also applicable to the web, and they do a good (if somewhat boring) job of explaining CMYK color vs RGB color, as well as resolution needs, and outlining the things any designer needs to be aware of, but I was expecting something with a little more emphasis on electronic and new media.

All in all, this would be a perfectly fine book to get you started if you just need to quickly pick up the basics of design. My only real complaint about it is that, somewhat ironically, the text is a little too small for comfortable reading (I don't wear, or need, glasses). My dad would probably be so frustrated with the text size, especially against the coated paper, that he'd give up on it.

If you're looking to dive a little deeper, as I was, or if you're looking for inspiration, look elsewhere.
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1 of 1 people found the following review helpful
on June 26, 2011
The title is a true beginner's guide covering most of the basics. If you don't have time to take a full or even part-time design curriculum, read this book word for word, cover to cover. It won't make one a pro designer, but explains the why it's important and how to get your desktop projects looking somewhat professional.
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1 of 1 people found the following review helpful
on December 11, 2011
The book helped me understand the grid is your guide and friend .Staying true to her enables one's project to maintain a consistent look and feel.This book open my eyes to the structure of magazine layout .I earned an "A" in my layout 1 class .I do believe the book will also be a help at the next level.
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1 of 1 people found the following review helpful
on October 3, 2013
This is a good book for beginners who want to get into the basics of graphic design. It includes chapters on color, typography and layout (just to name a few). The chapters have tons of pictures and examples and are nice and short. The language is not advanced and is easy to read.
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1 of 1 people found the following review helpful
on August 21, 2013
Great layout of information and easy to follow. Excellent for any designer student. Would recommend to new students for getting started with understanding design.
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2 of 3 people found the following review helpful
Format: PaperbackVine Customer Review of Free Product( What's this? )
Clearly a textbook designed for use with additional instruction that a classroom would offer. That is not to mean that it can not be used on ones own at home. However the technical writing might put off at-home personal users in which case a 'Dummies' guide might prove to be more user/reader friendly and a cheaper investment.

This is an intro to media design level course and for those who are just getting started or only want a guiding hand through one or two projects, example you are building your own website or you want to save money develop your own advertisement for your own business this is a nice reference guide and the color photos will be a great visual help to see what works and what doesn't.

For those who are already proficient in layout and media design this guide will seem terribly redundant.
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on August 27, 2013
Understanding layouts of designs, print advertisements, a little video is what it's about. Strong basic fundamental rules of design including color theory are well demonstrated.
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on December 14, 2012
This book really explains graphic design, in a way that is attention grabbing, yet easy to follow. Highly recommended to anyone looking to get their feet wet.
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1 of 2 people found the following review helpful
on July 26, 2012
I was required to read this for class and purchased the Kindle version. I think that the text is clear and helps you understand the theory and concepts of good design. However, the text and illustrations are not on the same page because it's laid out for the Kindle. As such, I think this book is better purchased as a hard copy so you get the most out of it.
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0 of 1 people found the following review helpful
on December 12, 2012
I got this book because it was recommended by my professor. I like it a lot better than the one that was required.
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