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Whitewash: The Disturbing Truth About Cow's Milk and Your Health Paperback – November 23, 2010

4.3 out of 5 stars 71 customer reviews

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Editorial Reviews


Dr. Keon's scrupulous research and meticulous documentation will wipe
those sinister milk mustaches off all the smirking dairy execs. Whitewash is nothing less than a lifesaver. --Rory Freedman, author, Skinny Bitch

Whitewash: The Disturbing Truth about Cow’s Milk and Your Health is a powerful ‘must’ for health and nutrition libraries. -Midwest Book Review

I defy anyone to read this book and keep on drinking the stuff. -Vegan Voice, Australia

Whitewash is by far the best book written on the subject of dairy. It's as convincing as Diet for a New America or The China Study, and should be required reading for all. -Joseph Connelly, Publisher, VegNews Magazine

This book has the potential to dramatically change your health. --Neal Barnard, M.D., President, Physicians Committee for Responsible Medicine

Joseph Keon's Whitewash is another authoritative and well-referenced
nail in the cow milk coffin. --William Harris, M.D.

Whitewash is an excellent, well-researched book. Read it and don't drink your milk! --Jay N. Gordon, MD, FAAP

Joseph Keon has done a remarkable job in revealing the most effective (and expensive) propaganda campaign in US history
--Patti Breitman, co-author of How to Say No Without Feeling Guilty

At long last, the dairy industry’s propaganda and brainwashing are exposed. Joseph Keon has collected an impressive body of research to show that far from being nature’s perfect food, cow’s milk is unnecessary and potentially harmful. Whitewash uncovers the biggest health scam ever perpetrated on the American public. --Michele Simon, JD, MPH
Author, Appetite for Profit: How the Food Industry Undermines Our Health and How to Fight Back

Whitewash is the book vegans have been waiting for, and the one book the dairy industry would most want you not to read. With meticulous references and a passion for his subject, Joseph Keon’s has written a book packed with vital information and invaluable resources. It is easy to read and backed by science. The author has done a superb job in revealing the most effective – and expensive – propaganda campaign in U.S. history. — Patti Breitman, co-author of How to Say No Without Feeling Guilty and Director, Marin Vegetarian Education Group.

From the foreword: I might be one of the last people you would expect to find questioning the value of dairy products for human health. Not that this is an easy question for most people. The assumption that dairy products are wonderful foods prevails throughout our culture with amazing tenacity. But in my family of origin, this assumption was held with a steadfastness that was virtually religious.
There was a reason. My father founded, owned and ran what became the world’s largest ice cream company --- Baskin-Robbins. Our house included a commercial-sized freezer with each of the 31 flavors, one for each day of the month. By the time I was 21, my father had manufactured and sold more ice cream than any human being who had ever lived on the planet. And he groomed me, his only son, to succeed him. It was his plan that I would follow in his footsteps.
So what am I doing writing a foreword for a book titled

About the Author

A wellness consultant, nutrition and fitness expert for over 25 years, Joseph Keon is considered a leading authority on public health and is the author of three books, including Whole Health: The Guide to Wellness of Body and Mind and The Truth about Breast Cancer: A Seven-Step Prevention Plan.

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Product Details

  • Paperback: 336 pages
  • Publisher: New Society Publishers; Original edition (November 23, 2010)
  • Language: English
  • ISBN-10: 0865716765
  • ISBN-13: 978-0865716766
  • Product Dimensions: 0.8 x 6 x 9 inches
  • Shipping Weight: 1.1 pounds (View shipping rates and policies)
  • Average Customer Review: 4.3 out of 5 stars  See all reviews (71 customer reviews)
  • Amazon Best Sellers Rank: #284,481 in Books (See Top 100 in Books)

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Customer Reviews

Top Customer Reviews

By Bob on November 6, 2010
Format: Paperback
Wow, simply amazing book and a life changing book for me. I have always been a daily milk drinker throughout my childhood and adult life. Being a "good parent" I encourage my children to drink milk everyday. So when I heard there was a book against milk I was very intrigued but hesitant thinking this is some vegan, "tree hugging" rant.

Isn't milk supposed to be good for us and doesn't it make our bones healthy? Even into the third chapter I was still thinking this can't be right...milk is good for us. I have been throughly brainwashed or "whitewashed" to think this by all the "Got Milk" ads and the multi-billion dollar milk industry. The author, Joseph Keon sites a multitude of articles and peer-reviewed medical journals and certain points of the book it is daunting to see the risks of milk. The sheer amount of research and overwhelming documentation against the benefits of milk and the risks and complications with drinking milk is disturbing. It's a milk fallacy that we have all grown up believing that we need to drink milk to be healthy. We are the only animals that drink milk after infancy. Even though we drink more milk than most countries we have a higher incidence of hip fractures. Milk increases the risks of obesity, diabetes and many other conditions. This book has not only changed my health but the health of my family. This book is a must read for everyone who drinks milk.
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Format: Paperback
Reading "Whitewash" was like being kicked in the head, but in a good way. It never occurred to me that milk wasn't the perfect food, that milk wasn't the basis for health and happiness and the American way.
Mr. Keon's book is thorough, methodical, and just plain makes sense. I was initially concerned when a friend suggested it me, thinking it was just another one of those perennial crazy diet scares. But this is lucid, not hysterical, and indisputable. It is told in the calm, commonsense fashion of someone who has the facts and, to borrow a word from the subtitle, the truth behind them.

Why, indeed, are we brought up to believe that we need to suckle from the teat of another species? This revelation was like a slap, like I'd looked at a glass of milk and saw it for the first time. I mean, if I was in a diner, ordered apple pie, and was given a glass of orangutan milk, I'd be outraged. But why? Orangutans are at least closer to us--genetically speaking--than a cow. That simple test shows how ludicrous the very founding myth of the dairy industry is. And that's all it is: "Milk is good for you" is a myth.

If you still need more convincing let "Whitewash" show you what's in milk--antibiotics, bovine growth hormones, rocket fuel, and (this was the clincher for me, if I needed one by this time, if I hadn't already been clinched) pus. And that's not even delving into the treatment of cows in the dairy industry, the forced impregnations to keep the cows lactating, the disgusting living conditions, and the horrifying brutality.

This book is indeed essential reading for every cow-suckling human on planet. But be warned--it will change your life.
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I was tempted to ask my doc for an antidepressant after receiving this depressing jolt to my beliefs about milk (as well as about all that we ingest). For sure, I am a non-dairy person henceforth.

I think the best way to share the horror of this book is by mostly quoting it. So here goes:

Page 66: "Those who drank three or more glasses of whole milk a day faced a risk [of getting prostate cancer] 2.49 times higher than men who reported drinking no milk at all."

Page 78: "The responsibility for protecting our health falls on nobody but ourselves. It has become abundantly clear that the manufacturers of chemical contaminants will not protect us, and the federal government has chosen not to devote the necessary resources to protect us either." And you can partly thank George Bush for that.

Page 83: "Animal products are the primary sources of pesticide residues in our diet."

Page 84: "When an American consumer puts milk [products] in the market basket, he or she now has roughly a one-in-two chance of bringing home a product tainted with a pesticide."

Page 93: "An estimated twelve thousand tons of antibiotics are used non-therapeutically every year in the United States. That is, they are administered to healthy animals."

Page 94: "As far back as 1983, three hundred scientists saw the disaster on the horizon. By petition, they urged the FDA to take control of the abuse of antibiotics in farm animals, which they felt was a chief cause of the enormous surge in antibiotic-resistant infections. Yet, as we can see, the warning was not heeded.
Read more ›
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Format: Paperback
For over three decades I've been aware of the immense cruelty inherent in the dairy industry. I've also recognized how ludicrous it is for humans to believe that they need to consume the baby milk of a cow in order to meet their calcium needs.

What I didn't know, however, was just how bad cows milk is for our health. For example, until I read this book I was unaware that milk consumption had been linked to childhood diabetes, ovarian cancer, SIDS, infertility etc.

This book contains a wealth of information and I highly recommend it to everyone - milk drinkers and non milk drinkers alike.
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