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Editorial Reviews
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What motivates you? Status, money, love, a thirst for knowledge, the need for order, or a fabulous meal? Experts have theorized that our behavior is driven by everything from the search for meaning to the desire to increase pleasure and avoid pain. But according to Steven Reiss, Ph.D., a professor of psychology and psychiatry at Ohio State University and author of Who Am I?, there are 16 desires that determine our actions and define our personalities. After conducting years of research and thousands of interviews, Dr. Reiss broke new ground discovering that nearly everything we do can be traced to these 16 fundamental desires, from power (the desire to influence others) to tranquility (the desire for emotional calm).
What motivates you? Status, money, love, a thirst for knowledge, the need for order, or a fabulous meal? Experts have theorized that our behavior is driven by everything from the search for meaning to the desire to increase pleasure and avoid pain. But according to Steven Reiss, Ph.D., a professor of psychology and psychiatry at Ohio State University and author of Who Am I?, there are 16 desires that determine our actions and define our personalities. After conducting years of research and thousands of interviews, Dr. Reiss broke new ground discovering that nearly everything we do can be traced to these 16 fundamental desires, from power (the desire to influence others) to tranquility (the desire for emotional calm).
In Who Am I? Dr. Reiss gives a detailed description of the desires that drive and define us. He explains how to create your own personal desire profile and tailor your home life, work situation, leisure activities, and relationships to better suit your desires. For instance, your family can satisfy curiosity (one of the 16 desires) by traveling together and learning about new places. Or, if you have a strong need for social contact (another of the desires), you should look for jobs that provide opportunities for interactions with others, such as sales, receptionist positions, or teaching. Reading Who Am I? will show you how to increase happiness, transform work into play, and enhance communication skills. You may not agree that Reiss's theory is the definitive word on human behavior, but it will help you gain valuable insight about yourself and your friends, family members, and coworkers. --Ellen Albertson
From Publishers Weekly
In 1998, Ohio State University psychology professor Reiss developed the "Reissprofile," which plotted 16 basic desires that he claims motivate everyone's choices, actions and attitudes. Eschewing Erickson's stages of life and Maslow's pyramid of needs, Reiss surveyed over 6,000 people to identify the 16 factors that provide a more personalized "desires profile." Scoring high, low or average for each of the desires creates a unique description of an individual's sometimes hidden motivations. Reiss neglects to mention whether he made any comparisons between siblings or twins, but asserts that these desire levels are "genetically coded" and cannot be changed. If a strong desire leads one into trouble, he contends, understanding the motivating desire can direct the behavior into socially acceptable avenues (for instance, as when the street fighter turns professional boxer). It is easy for readers to identify and understand the desires for power, independence and curiosity. But a few of Reiss's categories are questionable, as when he fails to separate idealistic thinking from activist behavior. When discussing "romance," he implies that persons for whom sex is a high priority are also great lovers of art, music and beauty. While not the be-all and end-all of psychological study that Reiss claims it to be, this survey could be another useful tool in helping readers to understand themselves and to remedy what he calls "self-hugging" (believing that one's particular set of priorities isAor should beAeverybody's) and "not getting it" (an impasse of understanding between people with different desire profiles). (Aug.)
Copyright 2000 Reed Business Information, Inc.
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