Who Are You When Nobody's Looking? represents a genuine breakthrough in the self-development field. For the first time, the creative techniques that nurture new ideas and products for leading American companies are focused on the core issues of readers' personal lives. With high energy, irreverent humor and startling insight, author Marc Marsan shows what creativity and the inventive spirit can do for relationships, careers and our ability to fully experience every day. In more than 400 invention sessions with corporations such as Proctor & Gamble, Disney, Nike, Kraft Foods, Kimberly-Clark and many others, Marsan has developed the powerful three-stage strategy that makes the fast-moving, fun and sharply focused. A revealing self-assessment questionnaire at the beginning of the book puts readers in touch with unique talents and capabilities they may never have tapped into. Based on these insights, Marsan introduces a clear, practical program for literally inventing a new and exciting life! Readers will learn to recognize how positive change happens, whether the challenge is creating a billion dollar product or achieving high personal goals. With illustrations by nationally-syndicated cartoonist Gary Kopervas, Who Are You When Nobody's Looking? is fast paced and easy to read.
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Editorial Reviews
About the Author
Author, Marketer and Corporate Anarchist Marc Marsan is the founder of the nationally renowned think tank Marco Polo Explorers and one of America's most inventive minds. His radical ideation techniques have helped create successful new products for Fortune 500 companies, including Gatorade, Nike, Procter & Gamble and AT&T. Since 1990, Marc has initiated more than 500 BIG IDEA sessions and spoken to tens of thousands of people on the power of innovation and creativity with his "Think Naked" speeches. You may have seen Marc on Dateline NBC, the Montel Williams show, in Redbook Magazine and most recently with Barbara Walters on ABC-TV's hit morning show The View. He’s even in the 1992 Guinness Book of Records for organizing the "World's Largest Dance." (Imagine 48,000 people doing the funky chicken!) In 1998, the Mazda Corporation named Marc one of America's top Out-of-the-Box Thinkers.
A consumer trends expert and member of the World Future Society, Marc holds several design patents. At home in Cincinnati, Ohio, he’s “Dad” to a twelve-year-old son and teaches a class on innovation at the UC Graduate School of Business. Marc has remained a local and national board member of the Leukemia Society of America for over 15 years, a close personal cause.
His book, "Who Are You When Nobody's Looking?" is available in the US, Australia and England. His second book, "Think Naked" will be released late 2001. You can contact Marc at MM@Marco-Polo-Explorers.com.
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Most Helpful Customer Reviews
3 of 3 people found the following review helpful:
5.0 out of 5 stars
Strength Training for the Mind,
By Joann S Donnelly (Memphis, Tennessee) - See all my reviews
This review is from: Who Are You When Nobody's Looking? (Paperback)
After watching Mr. Marsan knock the socks off of the audience during a recent convention keynote address, I left wanting to know more about his concepts, and so I bought this book to see if his engaging concepts and real-life energy translated to the written page. I think the answer is yes. Mr. Marsan is a self-confessed "out of the box thinker," and his book asks the reader to step out of the box as well. One of the biggest strengths of this book is that it gives the reader the opportunity to be an active participant in the material presented. As a result, it helps to read throught the book one time,and once you think you have the "big picture," then go back a second time to participate. Self-help/self-discovery books are hot items in the 90's. What I liked about this book is that each section presents concepts that all lead to personal development, but each section can be taken individually. I didn't have the "where do I start" syndrome when I finished reading like I have had with other books which focus on personal development. For me, the first step is to work on what he calls "your high concept," or personal mission statement. For other readers, they may choose to work on their personal "DNA" (distinct neuron archetype). Also, Mr. Marsan does not ask the reader to do anything that he himself has not done. The book is full of real-life, sometimes painful, sometimes very funny anecdotes. Having had the opportunity to see Mr. Marsan speak, I can tell you that his wit and sincerity seem to be genuine. Lastly, I think the title of the book is the best way to think of its message and what it is attempting to help people with: Try and be the best person you can be for its own sake and reward - live with purpose and don't compromise yourself. Readers who are driving down the road of personal development should enjoy this book.
1 of 1 people found the following review helpful:
5.0 out of 5 stars
Highly Recommended!,
This review is from: Who Are You When Nobody's Looking? (Paperback)
In 1978, the legendary rock band The Who asked “Who are You?” In this book, Marc Marsan asks the same question but adds the clause “When Nobody’s Looking?” Unlike The Who, Marsan actually has an answer to the question he poses. You are, he says, the sum total of your genetics and environment plus your personal push. But Marsan is also smart enough not to get down into the gutter with the nature vs. nurture debate. He is really interested in how you move past your genetics and environment to chart a course that brings out your potential for genius. In this sense, he is asking everyone who reads his book to return to childhood, when they felt free to live, love, and learn. But he doesn’t offer just platitudes; he recommends concrete steps to help you make this trip, like advising you to study your family history and examine your ancestors for traits and talents that could be hidden in you. We ...recommend thisbook to any person who needs a little shove toward self-actualization. Executives, managers, human resource professionals, and students will find this book easy to read and immensely useful.
3 of 4 people found the following review helpful:
5.0 out of 5 stars
Waiting for a book like this,
By A Customer
This review is from: Who Are You When Nobody's Looking? (Paperback)
I would like to thank you for writing this book. I first found out about it through the Cincinnati Enquirer newspaper in the book section, the title caught my eye. It represented exactly the question that I've always asked myself, "who am I when Nobody's looking" and why don't I show that side of myself to others.This is the first book that I have read, (and I read many books!) that stressed finding that creative side again, as we were when we were children. I felt your energy come through, throughout the entire book. Your message also taught me how to use my mind to form associations-therefore giving myself more options, which in turn would cure me of that helpless feeling that I sometimes feel. It was interesting how you tied in genetics to the equation (DNA)..I am very close to my family, and they do have a major influence in my life. My parents, as well as my brother, and my friends, all impact my high concept. My major concern at this time is working a field that promotes the Spirit. For so long, I have felt restricted in the choices that I have to find a new career. Your association exercise helped here. I enjoyed filling out the high concept exercise. Perhaps the most difficult exercise for me was to write down my most defining moment. Maybe it's because I don't feel that I have reached that point yet, or maybe because I couldn't pinpoint my "most important" anything at the time. This book carries over into my personal relationships as well. Your book is better than "self-help" books, in that it is practical. I truly believe that one is a product of what they read--and your book has definitely had a positive effect and influence on me. I have already recommended your book to four of my friends. If it weren't for the title, I may have overlooked it. I'll keep referring to some of the chapters, as I need them. Thanks again for writing this book and sharing your brilliant ideas and way of thinking with others!
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