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Who Can you Trust with Your Money? Paperback – February 28, 2010

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Editorial Reviews

Review

As seen on Fox Business , CBS MoneyWatch.com , USA Weekend, Minyanville.com, AOL's Walletpop.com, TheSimpleDollar.com  and The New York Daily News

About the Author

Bonnie Kirchner, a CERTIFIED FINANCIAL PLANNER™ professional, holds a B.S. degree in Financial Counseling and Planning from Purdue University and a Master’s degree in Taxation from Bentley University. For several years, she was a fixture on the Boston radio and television scene, providing financial information to millions of people. She was also married to Brad Bleidt–a charming, clever financial advisor who ran one of the country’s largest Ponzi investment scams before Madoff–and gives her extraordinary personal insight into both scammers and their unwitting victims. For more information, go to $ea Change Financial Education, LLC at www.seachangefinancial.com.

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Product Details

  • Paperback: 224 pages
  • Publisher: FT Press; 1 edition (February 28, 2010)
  • Language: English
  • ISBN-10: 0137033656
  • ISBN-13: 978-0137033652
  • Product Dimensions: 5.3 x 0.7 x 7.9 inches
  • Shipping Weight: 9.6 ounces (View shipping rates and policies)
  • Average Customer Review: 4.7 out of 5 stars  See all reviews (9 customer reviews)
  • Amazon Best Sellers Rank: #689,123 in Books (See Top 100 in Books)

More About the Author

Bonnie Kirchner is a CERTIFIED FINANCIAL PLANNER ® practitioner with a Master of Science degree in Taxation from Bentley University in Waltham, MA. Ms. Kirchner received her Bachelor of Science degree in Financial Counseling and Planning from Purdue University in West Lafayette, IN and has been practicing since 1990. Early in Bonnie's career she became passionate about educating individuals on financial topics. A frequent speaker on retirement, estate, long-term care, investing, and education planning concepts in the Boston area, she also contributed financial content to various publications and radio programming. Ms. Kirchner eventually began hosting the financial talk show "Handling Change" and most recently co-anchored "Early Exchange", a morning drive business magazine heard on Boston's business radio station. Ms. Kirchner also served as the financial reporter for Boston's CBS affiliate, delivering financial information each weekday morning, live from the Boston Stock Exchange. Bonnie is the founder and owner of Even Keel Financial Services, LLC and $ea Change Financial Education, LLC, and is an Investment Advisor Representative of Cambridge Investment Research Advisors Inc., an SEC Registered Investment Advisor. Bonnie Kirchner, Even Keel Financial Services, and $ea Change Financial Education are not affiliated with Cambridge Investment Research, Inc. She lives and maintains her practice in Marion, Massachusetts.

Customer Reviews

Most Helpful Customer Reviews

6 of 7 people found the following review helpful By David M. Gordon on April 11, 2010
Format: Paperback
Talk about betrayal. Not to diminish the impact of a man philandering on his wife, but to lie and steal from your mother, from your family, from your friends, from your colleagues, from your clients -- and, yes, from your wife -- is betrayal of the highest order of magnitude. Really, who can you trust?

Bonnie Kirchner tells us who when it regards our money in Who Can You Trust With Your Money?; an important, necessary, and timely book. Just as only Nixon could open relations with China, only Bonnie Kirchner could write this book. Kirchner is a Certified Financial Planner practitioner, was one of New England's leading TV personal finance reporters... and was a casualty of her ex-husband's (Brad Bleidt) notorious Ponzi scheme.

On November 10, 2004, I was on top of the world. My husband and I were commemorating a major milestone for the radio station we worked so hard to build. Finally we were taking programming twenty four hours, seven days a week. I couldn't have been more satisfied with my career, despite the grueling hours and the toll it was taking on my personal life. The morning after the celebration, our company's receptionist came to my office door with a package. It had my husband's writing on it, and I think we both drew the conclusion that it was an attempt by Brad to be romantic. "Too little, too late" was what I was thinking. Our marriage had been deteriorating since its inception five years prior... I opened the package and found a small recording device with a sticker pointing to the play button, which said "Press here" on it, once again in Brad's handwriting. I hit play. "Hello, Bonnie, it's me. Straight to the chase here. Tragic, tragic news..."
(From the book's Introduction.
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4 of 4 people found the following review helpful By Scott F. Petrie on June 4, 2010
Format: Paperback
I highly recommend this book for a practical, common sense approach to investing. The Introduction and first chapter are an amazing personal account of the authors experience as the ex-spouse of Brad Bleidt, convicted of a Ponzi Investment scheme. She details how scammers rob their clients through a detailed web of lies and deception. She then presents a chapter by chapter "workbook" of tips, advise, strategy and glossary of financial terms that is easy to read and even easier to apply to your investing "plan". As non-financial professional, I found it a great practical, easy read......and a "must" to have in your bookshelf for quick reference !!!
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4 of 4 people found the following review helpful By Zvi Bodie on July 15, 2010
Format: Paperback Verified Purchase
Anyone considering hiring a financial adviser should read this book. The author, an experienced financial planner and media personality, was deceived by her own husband,a dishonest financial planner who stole from his clients and family. The book offers essential advice about how you can avoid people like him.
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3 of 3 people found the following review helpful By Sean Johnson on May 30, 2010
Format: Paperback
This is the best book I have seen on this subject. Easy to read, interesting, focused, and extremely useful. If you only read one book about how to protect yourself from dishonest money managers this is the one to get. The author's personal story is also interesting, but does not get in the way of dispensing invaluable advice and information.
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1 of 1 people found the following review helpful By David Merkel on February 12, 2011
Format: Paperback
The author of this book has been through the ringer. As one who advised people to be careful in their investing, she found that her husband had been stealing from his investment clients. Shades of Madoff and his sons.

She uses her ex-husband as an example of what to avoid in investment advisors, and adds in data from the Madoff scandal. She then moves on to be more generic in what investors have to look for in order to avoid being cheated.

The book moves on to explain financial planning, and understand:

Certifications
Compensation and Fee Structures
Formal Communications
All the parties that affect pooled investments
How to choose an advisor
Red flags
How to employ an advisor
How to maintain the relationship
How to deal with minor and major failure in the advisor relationship.
She covers all of it. It is very basic, and not flashy. The juiciest part of the book is the troubles she had with her ex-husband. The rest is all business, which isn't bad, but it could have benefited from counterexamples to explain why this is the right way to do things.

Quibbles

The book has an exciting start, and it is all business after that. That is not horrible, but could have been more done to motivate the important aspects of protecting investments through citing more case examples.

Who would benefit from this book

Most average investors could benefit from the book.
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