Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.
To get the free app, enter your email address or mobile phone number.
|New from||Used from|
Gerstner quarterbacked one of history's most dramatic corporate turnarounds. For those who follow business stories like football games, his tale of the rise, fall and rise of IBM might be the ultimate slow-motion replay. He became IBM's CEO in 1993, when the gargantuan company was near collapse. The book's opening section snappily reports Gerstner's decisions in his first 18 months on the job-the critical "sprint" that moved IBM away from the brink of destruction. The following sections describe the marathon fight to make IBM once again "a company that mattered." Gerstner writes most vividly about the company's culture. On his arrival, "there was a kind of hothouse quality to the place. It was like an isolated tropical ecosystem that had been cut off from the world for too long. As a result, it had spawned some fairly exotic life-forms that were to be found nowhere else." One of Gerstner's first tasks was to redirect the company's attention to the outside world, where a marketplace was quickly changing and customers felt largely ignored. He succeeded mightily. Upon his retirement this year, IBM was undeniably "a company that mattered." Gerstner's writing occasionally is myopic. For example, he makes much of his own openness to input from all levels of the company, only to mock an earnest (and overlong) employee e-mail (reprinted in its entirety) that was critical of his performance. Also, he includes a bafflingly long and dull appendix of his collected communications to IBM employees. Still, the book is a well-rendered self-portrait of a CEO who made spectacular change on the strength of personal leadership.
Copyright 2002 Reed Business Information, Inc. --This text refers to the Hardcover edition.
“[Gerstner] entertains as he educates.” (New York Times Book Review)
“A well-rendered self-portrait of a CEO who made spectacular change on the strength of personal leadership.” (Publishers Weekly)
“Effective, to the point...Louis V. Gerstner Jr deserves his place in the management hall of fame.” (Financial Times)
“The best business book I’ve ever read.” (Imus in the Morning)
“[Lou Gerstner] has the substance of a genuine and ... interesting story.” (Wall Street Journal)
Very easy to read and understand. I would suggest this as starting point for leaders to compare their strategy and results with the author's.Published 27 days ago by Paula Martinez
Great book if you want to learn about how IBM came back to life in the late 90's.Published 1 month ago by Donald E. Harvey
You know what's cool? Since 1993 I had the profile BusinessWeek did on Mr. Gerstner, when I bought the book I re-read it and was spooked by how things turned out... Read morePublished 1 month ago by William Yousef Fadel
It was very enlightening and impactful. It gives clear steps in how to make change happen successfully and stay relevant.Published 2 months ago by Andres
Excellent business book. It was amazing to read about Louis Gerstner turning around that massive company.Published 2 months ago by Amazon Customer
Though written more than a decade ago, this is hands-down one of the best business books on the planet and is relevant to leaders of both large and small organizations. Read morePublished 2 months ago by Jeremey Donovan
An excellent book, if you want to know about the CEO work, and the transformation the company in a services led company you need to read this bookPublished 2 months ago by Camilovivi
Wonderful an useful business and leadership lessons for today an the future. It does't matter when was written. Read morePublished 3 months ago by Juan J. Losada
It was an easy read and nicely organized. Lou provides a more granular description of the role of a CEO. Read morePublished 5 months ago by Kenneth Townsend