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So Who The Heck Was Oscar Mayer: The Real People Behind Those Brand Names Paperback – September 1, 1996

9 customer reviews

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Editorial Reviews

From Library Journal

Household names are ones we know so well that we've forgotten the people who bore them; and students and researchers often have a difficult time finding information about American businessmen. (Most of them are men, except in the beauty field.) Gelbert (Company Museums, Industry Museums & Industrial Tours, LJ 5/1/94) informs readers about the business founders whose companies have made their names commonplace. Who were Harry and David; and who were Peter Paul, Henry Heinz, and Dr. Louis Perrier? Who is Ralph Lauren and Liz Claiborne? This title would not be an essential purchase for any library, but it is an interesting and unique collection of information.?Susan C. Awe, Jefferson Cty. P.L. System, Arvada, Col.
Copyright 1997 Reed Business Information, Inc.
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Product Details

  • Paperback: 400 pages
  • Publisher: Barricade Books; First Printing edition (September 1, 1996)
  • Language: English
  • ISBN-10: 1569800820
  • ISBN-13: 978-1569800829
  • Product Dimensions: 6.1 x 1 x 8.9 inches
  • Shipping Weight: 1 pounds
  • Average Customer Review: 4.7 out of 5 stars  See all reviews (9 customer reviews)
  • Amazon Best Sellers Rank: #3,234,092 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

2 of 2 people found the following review helpful By Darlene Wilkison (dwilkison@yahoo.com) on July 30, 1998
Format: Paperback
The short, to-the-point stories of America's greatest business people are a great source of inspiration to me. I've just started two companies, on a shoestring and no experience, but with great determination. Doug Gelbert does a wonderful job bringing to life the real people behind the brand name products we all use and enjoy. He takes you behind the scenes with rich examples of the American entrepenurial spirit. Great stories to share in any setting that people love to hear. I hope Gelbert writes a sequel. Everyone who is struggling to never give up needs to read this book.
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2 of 2 people found the following review helpful By A Customer on June 5, 1997
Format: Paperback
Fascinating genesis of the brand names we all know...these stories will stay with you for weeks and you'll find yourself bringing them up as examples in all sorts of everyday conversations...Hertz, Avis, Buick, Chevrolet, Dole, Welch's, Hershey's, Cadbury - I can't pick my favorite...great, great read...thank you author for writing it
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Format: Paperback
If you have ever wondered if Colonel Sanders was actually a Colonel or if there was an actual Mary Kay, this is the book for you. Trivia buffs and "just plain curious" people will enjoy this comprehensive guide to all those wonderful household names we have grown up with over the years.

Brands like Armour, Keebler, Hershey, Jack Daniel's, Max Factor, Kresge's, Black & Decker, Fisher-Price and countless others are so much a part of our lives. Yet most people know nothing about the men and women who created those famous companies. Well, here is the straight skinny on many of those hallowed names.

The names are broken down into categories: 'In the Kitchen,' 'On the Vanity,' 'On the Desk' and so on. Each person/company is then covered in one-two page capsule histories.

This is a marvelous book and makes for fascinating reading. Then why only four stars? It has no photographs and that's a major omission. After reading about all these over-achievers, you want to see a mugshot!
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Format: Paperback Verified Purchase
Ever wondered who was behind all those name brands we have come to love? Read on because this book is full of information about who and where those producs were created. Each subject is only one to three pages at most like a mini-biography without the time commitment.
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Format: Paperback Verified Purchase
I just love this book and if you'd ever wondered who was the person that started that name brand or company then you'll love this book. it's a good read.

Highly Recommended.
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