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3 of 8 people found the following review helpful:
5.0 out of 5 stars
The Whole Enchilada,
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This review is from: The Whole Enchilada: Hispanic Marketing 101 (Hardcover)
Is a very good book if what you need is a basic aproach to the Hispanic Market, easy to read and very well written.
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The Whole Enchilada: Hispanic Marketing 101 by Juan Faura (Hardcover - Sept. 2004)
$29.95
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