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Just as information workers surpassed physical laborers in economic importance, Pink claims, the workplace terrain is changing yet again, and power will inevitably shift to people who possess strong right brain qualities. His advocacy of "R-directed thinking" begins with a bit of neuroscience tourism to a brain lab that will be extremely familiar to those who read Steven Johnson's Mind Wide Open last year, but while Johnson was fascinated by the brain's internal processes, Pink is more concerned with how certain skill sets can be harnessed effectively in the dawning "Conceptual Age." The second half of the book details the six "senses" Pink identifies as crucial to success in the new economy-design, story, symphony, empathy, play and meaning-while "portfolio" sections offer practical (and sometimes whimsical) advice on how to cultivate these skills within oneself. Thought-provoking moments abound-from the results of an intensive drawing workshop to the claim that "bad design" created the chaos of the 2000 presidential election-but the basic premise may still strike some as unproven. Furthermore, the warning that people who don't nurture their right brains "may miss out, or worse, suffer" in the economy of tomorrow comes off as alarmist. But since Pink's last big idea (Free Agent Nation) has become a cornerstone of employee-management relations, expect just as much buzz around his latest theory.
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
"Abundance, Asia, and automation." Try saying that phrase five times quickly, because if you don't take these words into serious consideration, there is a good chance that sooner or later your career will suffer because of one of those forces. Pink, best-selling author of Free Agent Nation (2001) and also former chief speechwriter for former vice-president Al Gore, has crafted a profound read packed with an abundance of references to books, seminars, Web sites, and such to guide your adjustment to expanding your right brain if you plan to survive and prosper in the Western world. According to Pink, the keys to success are in developing and cultivating six senses: design, story, symphony, empathy, play, and meaning. Pink compares this upcoming "Conceptual Age" to past periods of intense change, such as the Industrial Revolution and the Renaissance, as a way of emphasizing its importance. Ed Dwyer
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I thought this book was great. This helped me to think from a different point of view, along with key things I can do to be more well rounded. Read morePublished 2 days ago by Justin Miller
The world has changed. The old "tried and true" means for earning a living and thriving in this world have shifted. Lament if need be, I'll wait. Read morePublished 8 days ago by Kevin M. Orth
A read for everyone particularly the millinea very informative , thought provoking and enjoyable👍Published 8 days ago by Marilyn Jeronimus
Great read for my business class. It definitely changes your perspective on things.Published 20 days ago by Crista Rasband
Probably one of the most informative reads I've read in quite a while. The trends noted therein have become more relevant with each passing year.Published 1 month ago by Mike Kwon
If you have the opportunity to read only one book ...this is the book. Thorough research, fact-based reality, amazing writing, a lot of aha moments and the wealth of resources is... Read morePublished 1 month ago by Mayo A