Whoosh : Business in the Fast Lane [Hardcover]

Tom McGehee (Author), Jr. Tom McGehee (Author)

Book Description

Publication Date: August 7, 2001

In this incisive and practical book, Tom McGehee reveals techniques he developed in Ernst & Young's Accelerated Solutions Environment (ASE) to help companies achieve radical innovation. Whoosh presents groundbreaking formulas to bring about sweeping adjustments in business, and guides organizations to jettison deadwood ideals in favor of a focus on the cutting edge. It offers a blueprint for a better type of organization-called a Creation Company-that generates ideas by the truckload. Creation Companies do not hesitate to abandon the industrial age artifacts-best practices, mission statements, policy manuals, etc.-that place false barriers between people and achievement. Whoosh will lead companies, and the individuals within them, to strive for and ultimately achieve the state of Whoosh that will transform the workplace right before their eyes.

Editorial Reviews

From Publishers Weekly

In this short, engaging, but ultimately frustrating book, McGehee, a consultant with Cap Gemini Ernst Young, broadly sketches a strategy for remaining competitive in business in coming years: constant, radical innovation through breaking down barriers between an employee's achievements and those of the company. His advice boils down to these recommendations: "a leadership style that emphasizes freedom, not control... an understanding that success means creating the new and not replicating the old" and a "work style that values individual expression and collaborative work [rather than conformity and individual work]." While these concepts are sound and presented clearly, they're practically clich‚s in the management world. Managers who want to know how to make their organization into what the author calls a "Creation Company," one that understands its past successes and builds off of them instead of maintaining the status quo, may find the book short on nuts-and-bolts advice. McGehee is a lively writer who has extensive experience with large organizations, such as British Petroleum, Johnson & Johnson, Genentech and American Airlines, but this book won't mark his breakout.

Copyright 2001 Cahners Business Information, Inc.

From Library Journal

A consultant for Cap Gemini Ernst &Young's Accelerated Solutions Environment, McGehee defines "whoosh" as the feeling one gets at the moment of creative business success. To unleash this energy, companies need to change from "compliance companies" (companies that try to replicate past successes) to "creation companies" (companies that look to the future). A "creation company" values collaboration, freedom, focus, networking, the Internet, and distributed judgment. In this management scheme, argues McGehee, beginners are more important than experts because of their fresh, open viewpoint. The author is willing to jettison such standards as best practices, mission statements, and policy manuals if they get in the way of innovation. With a committed staff, this method will work as well as any other to transform the workplace. This breezy read offers fewer examples than most management books, no scholarly apparatus, and as much enthusiasm and superficiality as any in the field. The word responsibility is hardly mentioned. Neither unique enough nor good enough to recommend highly, it is nonetheless a harmless, acceptable purchase for a public library if someone asks for it. Patrick J. Brunet, Western Wisconsin Technical Coll., LaCrosse
Copyright 2001 Reed Business Information, Inc.

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Product Details

• Hardcover: 208 pages
• Publisher: Basic Books; Unleashing Power Creation Company edition (August 7, 2001)
• Language: English
• ISBN-10: 0738204021
• ISBN-13: 978-0738204024
• Product Dimensions: 9.3 x 6.4 x 1 inches
• Shipping Weight: 14.4 ounces (View shipping rates and policies)
• Average Customer Review: 3.3 out of 5 stars  See all reviews (3 customer reviews)
• Amazon Best Sellers Rank: #1,532,083 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

4 of 4 people found the following review helpful:

1.0 out of 5 stars Smae old Stuff, September 28, 2001

By A Customer

This review is from: Whoosh : Business in the Fast Lane (Hardcover)

This whole book is based on the work of so many others and doesn't really offer any new ideas. Group think, fast business, keep up with the times, all of these ideas have been floating around for at least a decade if not longer. I suggest reading books on the subject that are ten years old. You'll get the same basic stuff.

4 of 4 people found the following review helpful:

4.0 out of 5 stars Some Gems are Here, August 16, 2001

By 

Bryan S. Coffman (Orlando, FL United States) - See all my reviews
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This review is from: Whoosh : Business in the Fast Lane (Hardcover)

Does the world really need another book on how to re-make and lead high performing companies? If the reaction of many companies to the recent downturn is any indication, then no, not one book, but probably 1,000 more books until the business world "gets it." There are some important concepts in this book that should be fairly easy to take away and implement--once a company generates the corporate will to do so. One is the difference in mindset between running what the author calls a creation company and running the more common type of company, which he calls a compliance company. The second centers on the topic of chapter five--the art of collaboration. While collaboration has received a great deal of lip service in recent years, the author lays out some simple characteristics and a simple process to remind everyone how to do actually do it. Collaboration will become a more important ingredient for survival over the next decade, regardless of which way the economy turns. Brian Gillooly of Information Week thinks it's so important that he's chosen it as the theme of their annual conference this September. The third important concept is the chapter on models. Senge popularized the idea of mental models, but McGehee has some nice insights to add.

The book is not a substitute for an MBA, but an MBA is not a substitute for insight, either. We're all in the process now of watching a whole new generation of businesses and business leaders analyse themselves into the ground and demonstrate a failure to focus on their ability--and the ability of their people--to create something good and powerful out of adversity.

5 of 6 people found the following review helpful:

5.0 out of 5 stars Creative and Intensive Collaboration in "The Fast Lane", August 20, 2001

By 

Robert Morris (Dallas, Texas) - See all my reviews
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This review is from: Whoosh : Business in the Fast Lane (Hardcover)

In the Introduction, McGehee suggests the need for new methods for leaders and managers in todays workplace. As I see it, organizations face two choices. The first option is to remain the same, emphasizing current methods of compliance, by which I mean consistently focusing on what the company has done, not on what it can do. That method calls for constantly measuring past performance, focusing on problem solving to regain what youve lost, rigidly holding onto past models of success, and creating experts in various specialties. McGehee thinks he has a much better idea and I wholeheartedly agree. Or, an organization can become a Creation Company. Creation Companies see the changing nature of work as one of the greatest opportunities of our time, and they understand that the opportunity can only be seized by unleashing the individuals within the organization. What this means is allowing individuals the freedom to explore, discover, and take action on the organizations behalf, in real time. In his thought-provoking book, McGehee explains HOW.

He examines three trends (cultural, technological, and structural) which will eventually determine whether or not a given organization survives. He characterizes the first as the Death of the Corporate Myth: there are no jobs for life, no careers even, not in the traditional sense. The second is manifest in the rapid rise of portals for real time, instant information sharing, and Internet communities. As for the third trend, organizations (willingly or not) are being changed from stand-alone hierarchies to interconnected webs of alliances, partnerships, and outsourcing relationships. Unlike Compliance Companies, Creation Companies have leaders who emphasize freedom, not control;, an understanding that success means creating the new, not replicating the old; and finally, have a work style that values individual expression and collaborative work, rather than a work style that values group conformity and individual effort which ensures that conformity. Two other recently published books address many of the same issues: Hamels Leading the Revolution and The Cluetrain Manifesto co-authored by Locke, Levine, Searls, and Weinburger.

The whoosh to which the title refers what can happen in a Creation Company when, as one executive explained, We were all working hard. We were heading in the right direction and the next thing you know, things were just falling our way and we were running and gunning and boom, we were there. Thats what [italics] whoosh feels like. In other words, those involved are in active, indeed intensive collaboration. Together, they enter what has been referred to in competitive athletics as the zone. The basketball touches only the bottom of the net. For a batter, each baseball thrown by the pitcher seems to be the size of a melon. For collaborators such as those described in Bennis Organizing Genius, there is a moment when they finally realize how to create the first nuclear weapon (The Manhattan Project) or the first feature-length animated film (Snow White and the Seven Dwarfs) or the first personal computer (Xerox PARC). All of the hard work, countless failures, and personal sacrifices have finally made this shared moment possible. There is a collective adrenaline rush.

Such a moment is obviously rare but virtually (no pun intended) impossible in Compliance Companies which, in terms of their culture and structure, are antithetical to a whoosh. McGehee correctly stresses the importance of rigorous and constant conversations about what an ortganization really values most. What are its non-negotiable values? Do these values nourish and enrich what are the dominant components of a Creation Company? Specifically, leaders who emphasize freedom, not control, an understanding that success means creating the new, not replicating the old; and finally, have a work style that values individual expression and collaborative work, rather than a work style that values group conformity and individual effort which ensures that conformity.

If you believe in the values of a Creation Company and are currently involved in a Compliance Company, you have two choices: either do everything possible to help it become a Creation Company or leave it and become involved with one which is. Keep in mind that anyone who is totally committed to those values is viewed as dangerous to those who dont. For me, one of this brilliant books most important points is that Creation Companies are (by nature) a serious threat to Compliance Companies. They have unleashed, nourished, and sustained a creative spirit which achieves for them a decisive competitive advantage. McGehee urges his reader to challenge and test the examples and models he provides. Use them to change yourself and your organization. Use them to develop creative possibility, and to unleash your own [italics] whoosh. If you accept the challenge, through this book, McGehee will accompany you each step of the way. The decision is yours.