From Library Journal
Well-known marketing expert McKenna gives an interesting three-pronged look at the behemoth of the computer industry. Starting with a brief history, McKenna then discusses what he considers recent strategic mistakes made by IBM. The second part outlines strategies for competitors of IBM. He contends that the strengths that once helped IBM may now be weaknesses; for example, IBM's size and its dominance now impede its ability to react quickly to both rapidly changing technology and small niche markets. Part three examines what is projected to be a constantly changing future, and suggests that IBM must learn to respond speedily to the persistent demands of the marketplace. Recommended.- Michael D. Kathman, St. John's Univ., Collegeville, Minn.
Copyright 1989 Reed Business Information, Inc.