"The authors do a superb job of reminding parents how advertising airms to capture our children's loyalty from a shockingly early age." -- 2004 Honors NAPPA Gold Award Winner
<br /><br />"This is a clear, concise, well-written book. It shares an important message, and gives parents permission to trust their own instincts. You do not need to be an expert to feel comfortable implementing these ideas into your family." --iParenting Media Award Winner!
Our teens...are marketed to so aggressively that it is almost impossible to keep them balanced while helping them not become victims of each 'what's hot' craze. This book from the award-winning Boys Town Press publishers gives great 'how to' tips for parents looking to help their children deflect and decipher the daily bombardment they are subjected to. --The National Parenting Center
About the Author
Laura Buddenberg is director of administration and outreach and Kathleen M. McGee is director of program services at the Girls and Boys Town Center for Adolescent and Family Spirituality.