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Who's Got Your Back: The Breakthrough Program to Build Deep, Trusting Relationships That Create Success--and Won't Let You Fail Hardcover – May 19, 2009

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Editorial Reviews Review

Clayton Christensen is the world’s leading thinker on innovation and the New York Times bestselling author of The Innovator’s Dilemma, the only business book that Apple’s Steve Jobs said “deeply influenced” him. Most recently, he is the author of How Will You Measure Your Life?, an unconventional book of inspiration and wisdom for achieving a fulfilling life. Read his exclusive guest review of Dare, Dream, Do:

Every semester at Harvard Business School, on the last day of class I deliver a lecture, not on building and sustaining a successful enterprise, but rather on building and sustaining a happy life.

I often start with something like, “In just a few months you’ll graduate and embark on what to many, including your selves, will be prestigious, lucrative, high-profile careers. But if you want to also have happy lives, you need to know the purpose of your life. Take the time, even if it’s at midnight each night, to figure out what you are meant to do. Or in the words of my colleague Howard Gardner, learn to cultivate existential intelligence, or the ability to make meaning of life.”

One of my personal missions is to inspire others to discover their purpose in life. As such, what started as a lecture has now become a book I co-authored with James Allworth and Karen Dillon. While our book focuses on individuals across the board, Whitney Johnson’s book Dare, Dream, Do further drills down on the topic by thinking through the question of how do women build a happy life. Through powerful storytelling, she dares women to rethink their current fundamentals, to measure their life by the only yardstick that matters – what she specifically is meant to do, including the importance of teaching her children to dream. The book then moves to provide women with specific tools for identifying what it is they were meant to do, recognizing that creating a meaningful life emerges from answering the deepest questions about our life’s purpose.

It concludes with the injunction to simply begin. It may be frightening at first. There will be much that you can’t predict. But it is only in the doing, that you can ultimately build and sustain a happy life. For anyone who has pondered the question, “what should I do with my life,” for anyone who is seeking fresh inspiration, advice and tactics, I recommend Dare, Dream, Do. Whether your purpose is to circle the globe or draw your family circle, Dare, Dream, Do helps make that discovery possible. Review

Amazon Exclusive: Dr. Mehmet Oz Reviews Who's Got Your Back

Mehmet C. Oz, MD, is the author (with Michael F. Roizen) of such New York Times bestselling books as YOU: The Owner's Manual, YOU: Staying Young, YOU: Being Beautiful, and YOU: On a Diet, and the health expert of The Oprah Winfrey Show. He is professor and vice-chairman of surgery at New York Presbyterian Columbia University and the medical director of the Integrated Medicine Center and the director of the Heart Institute. Read his exclusive Amazon guest review of Who's Got Your Back:

So many of us are caught in a constant tug-of-war between work and wellness. Keith Ferrazzi’s Who’s Got Your Back offers a strategy to execute on your most ambitious plans without costing your happiness, well-being, or sanity--in fact his program promises to enhance them by building deeper, more supportive relationships. Ferrazzi offers a nine-step approach to building what he calls “lifeline relationships,” an inner circle of deep, trusting peer support partners who serve as advisors, cheerleaders, and accountability watchdogs. These are more than colleagues, more than friends--they are true, caring comrades in arms who respect you enough to tell you like it is. The gem of this program is that Keith pays attention to the mechanisms that have been proven to make change stick--a striking difference between most self-help programs and Ferrazzi’s signature “let others help.” What’s more, with Who’s Got Your Back you’ll create relationships that are meaningful well beyond your shared success--a rare and welcome gift in the world of professional development.


A Q&A with Keith Ferrazzi
Read an interview with Keith Ferrazzi, author of Who's Got Your Back [PDF].

Product Details

  • Hardcover: 336 pages
  • Publisher: Crown Business; 1 edition (May 19, 2009)
  • Language: English
  • ISBN-10: 0385521332
  • ISBN-13: 978-0385521338
  • Product Dimensions: 6.4 x 1.1 x 9.5 inches
  • Shipping Weight: 1.6 ounces (View shipping rates and policies)
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (124 customer reviews)
  • Amazon Best Sellers Rank: #60,835 in Books (See Top 100 in Books)

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More About the Author

Keith Ferrazzi is the author of the bestsellers Who's Got Your Back and Never Eat Alone. Ferrazzi has been published in The Wall Street Journal, Harvard Business Review, Inc., and Fast Company. He was the youngest person to make partner and hold the position of Chief Marketing Officer at Deloitte Consulting, where he raised Deloitte's brand recognition from lowest to a primary position, spurring the highest growth rate in the industry.

As founder and CEO of Ferrazzi Greenlight, Keith Ferrazzi transforms behaviors that block global organizations from reaching strategic goals into new habits that increase shareholder value. The firm's Greenlight Research Institute has proven the correlation between practices that improve relationships and business success, particularly in sales performance and team effectiveness in an increasingly virtual world. Greenlight's behavior engineering methodology for diagnosing and instilling the highest ROI behavior change is based on a decade of field engagements with iconic global organizations.

Customer Reviews

Most Helpful Customer Reviews

75 of 78 people found the following review helpful By Thomas J. Bates on June 20, 2009
Format: Hardcover
This book was o.k. and all in all worth reading. However to me, the good concept could have probably been conveyed fully in twenty pages or so. The concept is to form a personal board of directors/advisors, not necessarily family or friends but people you can trust to give you good and honest advice and direction, and that this group can change over time. Not an exactly new concept but a good one. The previous book, Never Eat Alone, had a similarly basic concept--the value of networking--but for me, the elaboration, illustrations and anecdotes in that book were more valuable.
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51 of 58 people found the following review helpful By M. Josephson on June 12, 2009
Format: Hardcover
I usually hate this kind of book. By page 20, the blinding insight is delivered and then the next 200 pages just repeat it. Not here. Keith draws you in quickly but then keeps deepening his points. By page 205, I was more absorbed than I was at page 20. (The profiles of various types of people whose personal glass ceilings get in their way (section 3) was priceless. I re-read it three times, then tried fitting everyone I know into one or more of them.)

Keith uses an interesting device to keep the reader engaged: he makes you complicit in his own mentoring or "lifeline" process, as he calls it. Far from lecturing, he is often, and very appealingly, an imperfect student of his own insights. Severals times I found myself saying "Keith, you are doing it again...". Just as his treasured lifeline people must do. This quirk really makes his point and lets the reader immediately relate to the value of what he suggests.

I read this book at an interesting time: finding myself at a personal plateau with no obvious mentors and, as well, being asked to mentor someone whom I had no clue how to help. This book was very provocative for me on both fronts.
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49 of 56 people found the following review helpful By Tami Conner on May 19, 2009
Format: Hardcover
Why you should read this book:

1) The Four Mindsets: Intimacy, Generosity, Vulnerability, Candor
This follows up on the mindsets Ferrazzi explored in his first book, Never Eat Alone. Building relationships, and repairing relationships, using these mindsets will greatly enhance and fuel all types of relationships, and increase your chances of maintaining strong, successful alliances. These four mindsets are core to building trust.

2) Building a Dream Team: We all have dreams, and we need strong relationships to help us realize those dreams. Once we've accepted that conducting our relationships through the lens of the four mindsets contributes to our success, building a dream team to help us fuel our success is the next logical step. Ferrazzi outlines nine steps to building a dream team. Not sure if the steps work or not, since Ferrazzi doesn't present hardcore evidence that actual, real live individuals have used these steps successfully, but Ferrazzi's nine steps includes many practical and tactical ideas that logically should work, and seem worth trying.

3) Holding Each Member Accountable: Without accountability in the group and among individuals, teams become lazy, complacent, loose focus, and derail. Ferrazzi does a nice job of explaining safe ways to implement accountability measures into your organizational, or dream, teams.

What I Didn't Like About This Book:

As was the standard in Never Eat Alone, Ferrazzi does lots of name dropping. In Who's Got Your Back, my eyes again glassed over with all the name-dropping. Ferrazzi's message would have been much stronger and clearer without all the lip service.
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10 of 10 people found the following review helpful By Ilya Grigorik on August 15, 2009
Format: Hardcover
An especially interesting read from a viewpoint of evolution from Keith Ferrazzi's last book ("Never Eat Alone") in which he makes a strong case for building and actively maintaining relationships as a driver of success in your professional and personal lives. Whereas the first book focused on "building out your network", the author now finds himself arguing for deeper and more engaged relationships: "the inner circle". The four themes of intimacy, generosity, vulnerability and candor are continued from "Never Eat Alone", but the emphasis is placed on accountability and the mechanics of maintain the "inner circle".

As with the last book, I did not agree with the author on every point, but still very much enjoyed the read. The book strikes a nice balance between the motivation and the tactical details on how to get started. I've put several of authors' suggestions into practice and I am already enjoying their results.

Great book.
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13 of 14 people found the following review helpful By Harold Goldner on August 5, 2009
Format: Hardcover
Following on the heels of the spectacularly successful and useful "Never Eat Alone," Keith Ferrazzi has put out what he has called during his tour "the book I should have written first."

Maybe it is, maybe it isn't, but the editorial finesse of Tal Raz is missing, and, frankly, if I hear one more story about his other-side-of-the-tracks working class background in Latrobe I think I just might scream. Get over yourself, Keith. You've made it. Move on and let's get some business done.

The concept, however, is good, and well executed, even if in too many words. Some of the fundamental approaches to assembling a 'personal board of directors' have been discussed elsewhere and better, but Ferrazzi does pull together several of these varying approaches.

The additional workbooks available on Ferrazzi's web site make the ideas come alive, and the properly motivated reader can get right to work implementing the ideas.

But the middle third of the book is dreadfully slow and tedious, and it is nowhere near the breezy read "Never Eat Alone" is.
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