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42 of 47 people found the following review helpful:
4.0 out of 5 stars
It's not about the words, July 9, 2006
This review is from: Whose Freedom?: The Battle Over America's Most Important Idea (Hardcover)
Lakoff has been taking a lot of unfair pops lately as the guy who thinks a simple word fix will cure what ails progressives. Unfair and he defends himself in his latest. As he explains, it is not about words but about pre-exiting belief frames that all of us are wired with. People have already made up their minds about certain things---they have a frame---and the key is to find the words that activiate it. it's about finding the right frames,which are already out there, not the right words.He also pounds away on those who insist that more facts will carry the day, and firmly lets the reader know that a good frame will beat an oustanding, fly me to the moon fact any day. The last chapter disects president bush's last inagural address and show how it skillfully uses frames to advance the conservative idea of freedom. A must read for anyone interested in how public debate is framed or even for those interested in persuasion. The book is a little denser and more academic than his previous one, Don't Think of Elephants.
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50 of 59 people found the following review helpful:
5.0 out of 5 stars
The War Over the Idea of Freedom, June 27, 2006
This review is from: Whose Freedom?: The Battle Over America's Most Important Idea (Hardcover)
George Lakoff's work on language and politics has already transformed the progressive movement. Simply by creating a new awareness of how language works -- from the perspective of a politically savvy cognitive scientist -- Lakoff has demystified the power of words and political media. At the grassroots, activists are much more aware that the manner in which we structure our arguments, the frames we use, make a difference, an ultimate difference. Lakoff's "Moral Politics" and "Don't Think of an Elephant" -- and his ongoing work at the Rockridge Institute -- do much more than create awareness. A new political language is getting written.
Lakoff is now pulling the cognitive curtain back on the nation's most important idea: the idea of freedom. "Whose Freedom" describes in clear detail how the nation's radical conservatives are redefining political freedom as something much smaller and meaner than the freedom embodied in our American tradition. To many of us, it seems paradoxical that greatly increased domestic surveillance by the government, loss of voting rights, and government intrusion into private life are seen by the radical right as paving stones to freedom.
How can this be? Lakoff tells us how. And he tells us how to redeploy a language of freedom that is open and dynamic, that speaks of opportunity to achieve, of freedom from want, and of freedom from fear.
The progressive concept of freedom is creative and forward looking. The form of the U.S. Constitution describes freedom even better than that great document's words. The Constituion is written so that it's real meaning must be continually discovered. It is written so that our commitment to justice will evolve.
We don't obey the Constitution. We live through it. When it was written, its authors did not know how we would be living more than 200 years later. They hoped we would live freely. This book will help us rededicate ourselves to that cause.
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8 of 8 people found the following review helpful:
3.0 out of 5 stars
Educational for a Conservative; Waste of Time for a Liberal, August 12, 2010
Several years ago, I read "Men are From Mars, Women are From Venus" with my then-girlfriend-now-wife (stick with me here, this does relate to Lakoff's book). This was a fascinating look into how the "other side" thinks, and perceives the world differently. I had numerous "aha!" moments, when a passage would explain something about women, and my wife would nod her head and say, "yup, that's right". And vice versa--she would say "Really?!", and I would reassure her that that was really the way men think. "Mars and Venus" was written by a male-female partnership, so both genders were reflected accurately, and the book is therefore a learning experience for both. And a bestseller.
Lakoff's book is like "Men are From Mars". Period. He actually does a pretty good job of explaining why/how conservatives and liberals/progressives think differently. As a conservative, I had a number of "Aha!" moments reading it. I much better understand why my lib/prog friends and relations think the way they do (not saying I agree with them, but at least I understand better where they are coming from).
On the other hand, Lakoff should have found a conservative neuro-linguist to co-author with him, because he badly misrepresents conservative ideas on a regular basis in this book. He almost falls all they way to setting up a "straw man" to knock down. Any liberal trying to better understand where conservatives are coming from, will be wasting their time with this book--you'll just be the choir he's preaching to.
So, interestingly, here is a conservative, recommending that only conservatives will get something out of this progressive polemic.
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