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Not even a magazine article, stretched into a book
on October 19, 2009
I've become increasingly accustomed to ideas best captured as magazine articles being extended into books. It's sometimes a bit offensive to be sold something long when something short would have done.
"The Whuffie Factor" is something else entirely -- a sentence or a paragraph expanded into a book.
Here it is: Your social reputation is important, so cultivate it well.
Save your money. This book is insulting.