Why BrandU [Paperback]

Kim A. Castle (Author), W. Vito Montone (Author)

Book Description

Publication Date: February 1, 2004

In today's world, small or large, business is business. Period! Macro-trends show that people are leaving "corporate" life for entrepreneurship or small business life in droves. Our society is moving at light speed. How do you as a small business penetrate people's awareness? With competition fierce and consumers fickle, how do you establish value, retain customers AND increase sales opportunities? It all starts with a belief, a mindset! That's why we created Why BrandU "Large Business Success No Matter Your Size" to help you make the mental switch... to adopt the necessary mindset. This informative and inspiring book is wonderful for anyone starting their own business, leaving corporate life for an entrepreneurial one, launching a new product, or re-vitalizing an on-going enterprise. It is perfect for individuals who work within a larger marketing structure; real estate agents, insurance agents, investment agents and network marketing organizations and more. "Command with your brand and be in demand! Read Why BrandU and learn how to experience profitability beyond belief."  - Mark Victor Hansen,  America's Leading Expert on Human Potential and Co-author of Chicken Soup for the Soul and One Minute Millionaire.

Editorial Reviews

Review

To make your brand distinct, rather than extinct, read this book by my friends Kim & Vito and immediately apply their wisdom! --Mark Victor Hansen, Co-Author One Minute Millionaire and Chicken Soup for the Soul

About the Author

Kim Castle Using the insightful principles she teaches, Kim Castle, successfully helps hundreds of clients and companies grow their business. While she has worked on large name brands including; IBM, DirecTV, General Motors, and Disney Interactive; worked at large advertising agencies including; Grey Advertising, DMB&B, DB Needham; her true passion lies with empowering entrepreneurs and small business owners.

As the co-founder of Why Communications, a full-service boutique brand market design studio, Castle created the re-design and retail launch packaging of million dollar-selling Hollywood Celebrity Diet, was the creative voice behind the ground-breaking award-winning website Concept:Cure for General Motors, created the marketing and packaging campaign for the Emmy winning short film The Question, the creative director for the First Official 3D Virtual Star Trek convention as well as successfully steering identities for dozens of small business owners and entrepreneurs, including coaches, authors, realtors, and others. Kim Castle is the co-author of the 180+ page BrandU Bible, the only step-by-step step workbook that gives entrepreneurs the tools to develop their business as a brand, and the soon-to-be released Why BrandU: Big Business Success No Matter Your Size. She is also the illuminating presenter of the popular BrandU Workshops. W. Vito Montone Vito studied architecture at Georgia Tech and opted for entrepreneurial experiences in engineering, retail, publishing, telecommunications, marketing and theatre and television production. Vito has produced over 25 stage plays including To Oz and Back, the television show Entertainment Atlanta™ for a CBS affiliate, three multi-million dollar award winning CD-ROM projects for Disney Interactive: 101 Dalmatians Animated StoryBook, MathQuest with Aladdin featuring Robin Williams and Hades' Challenge and the award winning broadband website, Concept:Cure for Digital Domain and General Motors. His vast array of work experience has earned him the title of Experience Architect. He has created and produced groundbreaking award-winning multi-media projects for theatre, television, CD-ROM and the web for such companies as; Digital Domain, General Motors, Disney Interactive, and Paramount Digital Entertainment where as the Executive Producer he led development of the next generation of entertainment on the web. He is the Co-Founder and President of Why Communications where in addition to the day-to-day branding business, he explores next generation digital entertainment & branded virtual experiences. Out of this vision for the future, he created the first-ever online virtual fan convention, The Official 3D Virtual Star Trek Convention. He has written seven books on a variety of subjects ranging from acostics to branding, and was the first certified consultant in Dramatica and the Theory of Mental Relativity. He has consulted on story structure on over fifteen feature projects. He is also a member of Producer's Guild of America and as a Board of Governor of the New Media Council, he is the Chairman of Membership.

Product Details

• Paperback: 128 pages
• Publisher: Why Publishing; 1st edition (February 1, 2004)
• Language: English
• ISBN-10: 0974505110
• ISBN-13: 978-0974505114
• Product Dimensions: 5.5 x 8.5 x 0.3 inches
• Shipping Weight: 6.4 ounces (View shipping rates and policies)
• Average Customer Review: 2.0 out of 5 stars  See all reviews (1 customer review)
• Amazon Best Sellers Rank: #3,235,939 in Books (See Top 100 in Books)

Customer Reviews

Most Helpful Customer Reviews

4 of 4 people found the following review helpful:

2.0 out of 5 stars Not much here..., April 4, 2006

By 

M. Coker (Tyler, TX United States) - See all my reviews
(REAL NAME)   

Amazon Verified Purchase

This review is from: Why BrandU (Paperback)

I've read quite a few marketing and branding books in the past and was hoping to find a unique twist with this book. However, it was poorly written and out of 117 pages there were nearly 50 blank or "title" pages and 15 pages devoted to advertising their other products. I felt like I wasted my money.