From the Back Cover
To make money as a doctor, lawyer or business owner requires a certain skill set that makes one's products or services desirable in the marketplace. Investing requires a completely different skill set.
A successful investor does not need an advanced degree in economics. He or she does not even need to be that smart. A successful investor only needs two things: 1) capital to invest and 2) the ability to recognize good companies when they are selling for less than what they are worth.
Few people find success in stock market investing because they do not know how to recognize good companies that are trading at reasonable prices. Basic knowledge of how to evaluate investments will help them make better choices when deciding where to put their money.
This book teaches investors how to recognize good companies, evaluate their current worth, decrease the chances of making investment mistakes, take advantage of Wall Street's short-sightedness, build wealth through stock market investing ... and much more.