Why Didn't I Think of That? [Paperback]

Roger L. Firestien (Author)

Book Description

Publication Date: April 4, 1998 | ISBN-10: 1891741004 | ISBN-13: 978-1891741005 | Edition: 2nd

Why Didn't I Think of That? A Personal and Professional Guide to Better Ideas and Decision Making

In about one hour you will learn 10 tools to help you become deliberately creative, develop more options, work more effectively in teams and evaluate the ideas of others without idea slaughtering.

Product Details

• Paperback: 73 pages
• Publisher: Innovation Resources, Inc.; 2nd edition (April 4, 1998)
• Language: English
• ISBN-10: 1891741004
• ISBN-13: 978-1891741005
• Product Dimensions: 8.2 x 5.3 x 0.2 inches
• Shipping Weight: 3.2 ounces
• Average Customer Review: 4.5 out of 5 stars  See all reviews (2 customer reviews)
• Amazon Best Sellers Rank: #2,068,452 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

3 of 4 people found the following review helpful:

5.0 out of 5 stars Creativity is a key to success!, March 30, 2000

By 

Traci M Darnley (Cheektowaga, NY) - See all my reviews

This review is from: Why Didn't I Think of That? (Paperback)

This book focuses on how creativity, or the lack of it, can impact a business. This short book is easy to read. It offers practical examples that make comprehension a breeze. After reading the book, you are able to walk away with simple, concrete ways to prevent you, and your company, from falling into a creativity trap.

This book is similar to "Who Moved My Cheese? as it tells a story with characters that can relate to most business settings. The method in which it was written helps to relay the concept of Creativity very clearly.

If you are looking to expand your knowledge on the concepts offered in this book, I recommend also reading "Leading on the Creative Edge", by Dr. Rodger Firestien.

4.0 out of 5 stars Easy to read and remember, January 3, 2010

By 

Eric van der Meulen (Wixom, MI) - See all my reviews
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Amazon Verified Purchase

This review is from: Why Didn't I Think of That? (Paperback)

This short story offers valuable insights on creativity and innovation. The world of the "senior idea forager" of The Big Black And White Company is shaken by the arrival on the scene of The Color Company, and his mission to find the secret of their success. A conversation unfolds, in which ten "creative rules" are presented, from basic to eye-opening. This book turns out to be a nice stepping stone into Firestien's world of creativity. I'm already reading "Leading on the Creative Edge", which is an in-depth explanation of creative principles.