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Why Europe Will Run the 21st Century Paperback – February 21, 2005


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Product Details

  • Paperback: 176 pages
  • Publisher: Fourth Estate Ltd (February 21, 2005)
  • Language: English
  • ISBN-10: 0007195311
  • ISBN-13: 978-0007195312
  • Product Dimensions: 7.6 x 5.1 x 0.7 inches
  • Shipping Weight: 9.1 ounces
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (12 customer reviews)
  • Amazon Best Sellers Rank: #3,974,853 in Books (See Top 100 in Books)

Editorial Reviews

Review

'Mark Leonard deserves to be listened to.' Independent 'Mark Leonard has done that rare thing; he has reshaped how we look at the world ... This is a refreshing, compelling and above all optimistic book that moves the European debate onto wholly new ground. British Eurosceptics beware.' Will Hutton, author of 'The State We're In' 'Mark Leonard's views are always adventurous and stimulating - and "Why Europe will run the 21st Century" sustains those attributes. It also confirms that, in useful contrast to the unilateralist 'New American Century' doctrine of US Republicans, Europe's contribution to the era will be multilateralist. In the age of increased globalisation and intensified interdependence, that has the strength of common sense.' Neil Kinnock

About the Author

Mark Leonard founded the leading independent think tank The Foreign Policy Centre at the age of 24, under the patronage of the British Prime Minister Tony Blair and is now Executive Director of The European Council on Foreign Relations'. When he was only 23, Mark wrote the famous pamphlet, 'Rebranding Britain', coining the phrase 'Cool Britannia'. He has written regular commentary for all the leading newspapers and magazines, has presented the BBC' Analysis programme, and has appeared as a commentator on CNN and on all of Britain's most prestigious news programmes (from Today and Newsnight to the Jimmy Young Programme and Start the Week). Mark was named by the Sunday Times as one of the 500 most influential powerful people in Britain. He is 31 years old.

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Most Helpful Customer Reviews

55 of 62 people found the following review helpful By Izaak VanGaalen on November 11, 2005
Format: Hardcover
The title of this book is misleading because no one believes Europe will run the 21st century, including the author himself. Mark Leonard is not saying Europe will have the biggest economy or the most powerful military, rather the European way of doing things will be the model of change in the coming century.

In the late 1990's, Leonard was the founder of Tony Blair's think tank, the Foreign Policy Centre, and he was also one of the young turks responsible for the making and the marketing of "cool Britannia." He is currently the head of the Centre for European Reform, and in this slim volume he is attempting to do for the European Union what he did for Great Britain.

Leonard reminds us that the European Union is not a superstate, nor is it a federation or empire. It is more like a decentralized network. He compares the EU to Visa, a company whose logo appears on half a billion credit cards and employs only 3,000 people. Visa is actually owned by the 21,000 financial institutions that use it. The EU, like Visa, is basically an enabling institution rather than an overbearing bureaucracy.

The attraction of the European Union for its members or potential members is its transformational power. It does not threaten with military power, instead the threat of being excluded from the world's largest single market is its most potent weapon. To become a member, a country must transform itself from within and comply with the 80,000 plus pages of law written in Brussels - laws that cover everything from human rights to product development.

Critics will say that this is a superstate, and an undemocratic one at that. Leonard disagrees with this characterization.
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10 of 11 people found the following review helpful By C. Niedfeldt on May 29, 2007
Format: Hardcover
This is a much shorter book than the many others on the EU's power but just as informative. It seems that each EU book takes a different (refreshing) path towards explaining why the EU is going to be the dominant force in the 21st century. The common theme throughout is the focus on community and the belief that together we can build something great for everyone. Their methods for negotiating contracts, treaties, etc. is something the US should learn and take note of. Overall, this is a great, quick read that won't disappoint.
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10 of 12 people found the following review helpful By Richard J. Petti on April 3, 2007
Format: Paperback
The author argues that Europe consists of a commitment to a set of ideas and values, not a political state. America used to strongly attract others, but it increasingly commands and dominates; while Europe attracts and persuades. Europe has reinvented itself in this way after the world wars of the twentieth century, while America has shifted toward market fundamentalism in economics and a triumphalist attitude in foreign policy.

My main criticism is that the book is, admittedly, a polemical piece, written to encourage Europeans to persist in their social model. So it is a bit sugar-coated and uncritical.

This is an important topic for Americans. Another good book on the new culture in Europe is "Postwar" by Tony Judt.
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2 of 3 people found the following review helpful By Jeffrey F. Howe on October 13, 2010
Format: Paperback Verified Purchase
Interesting read but does not do enough to take into account he Asian Markets and was written before the significant economic crisis in Europe, which greatly alters some of the content. Worth a read if you are interested in comparative politics or the world economy.
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2 of 3 people found the following review helpful By Daniel P. Liderbach on April 25, 2009
Format: Paperback Verified Purchase
The European Union evolved from a steel-and-coal union
to a confedated union that respects the autonomy-in-union
of the increasing number of members. As the union increases
its breadth and depth, Europe might indeed resume the position
of global leadership that it had exercised prior to the end of
the Second World War.
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2 of 3 people found the following review helpful By elitza79 on February 22, 2008
Format: Paperback
I have truly enjoyed this book. Very easy read with insightful comments. Strongly recommend to anyone interested in EU.
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