From Publishers Weekly
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Very clearly written and complete. It gives a step y step approach to branding and helps understand the complexity but in simple easy to read terms! Well done!Published on March 24, 2013 by Steve Van Ooteghem
Here's the perfect book for you -- if you like marketing ideas recycled from the 1970s and
a writing style more suitable for a high school newspaper than a serious work for... Read more
This book has reopened the fire within our organization. I would specify this to any company to rekindle their growth.Published on December 29, 2007 by Joseph E. Williamson
I am 21 years old and in my senior year of college with a marketing major. The CEO of the company I did my internship at this summer recomended this book to me. I am glad he did. Read morePublished on October 4, 2007 by S. K.
i found this book very hard to keep my interest. It is poorly written. I can't believe I wasted my money.Published on July 27, 2007 by phroggydee