"Why Loyalty Matters" provides compelling insight into how loyalties, large and small, offer the prescription to the emptiness many feel in their lives, and to the increasing fragmentation found in communities through failing businesses.
Why Loyalty Matters
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Book Description
Editorial Reviews
Book Description
From the Publisher
"In good times loyalty is important; in challenging times it's essential. Why Loyalty Matters is the best book on loyalty ever written."
--Michael Watkins, bestselling author of The First 90 Days and co-founder of Genesis Advisers
--Michael Watkins, bestselling author of The First 90 Days and co-founder of Genesis Advisers
"This is a supremely practical book with a profoundly moral message: that the quality of our lives, the productivity of our organizations, and the depth of our relationships are inextricably related. This book should not be used only as a guide for leaders, but as a guide for life."
--Joseph Grenny, New York Times bestselling co-author of Influencer: The Power to Change Anything
"Loyalty is a key ingredient in creating a high performance culture. Those leaders, athletes, or coaches who can leverage the power of loyalty have a distinct home field advantage. Why Loyalty Matters is the first playbook of its kind."
--David Kasiarz, Senior Vice President, Global Compensation and Benefits, American Express
"Why Loyalty Matters is a wonderful, timely book. Reading it can improve your relationships, your work, and actually make you happier."
--Tal-Ben Shahar, New York Times bestselling author of Happier
"Why Loyalty Matters is fun to read, practical to do, and invaluable to your success."
--Keith Ferrazzi, New York Times bestselling author of Never Eat Alone
"The idea of loyalty is much more than a platitude, it is the foundation by which people develop successful businesses and happy lives. Anyone who seeks to cultivate loyal customers, employees, and loved ones should not only read this book, but mark it up as a reference guide."
--Adrian Gostick and Chester Elton, New York Times bestselling authors of The Carrot Principle
"Loyalty matters! It's so direct and fundamental that we lose sight of just how important it really is. Keiningham and Aksoy brilliantly illustrate that the key to lasting success and happiness--in all parts of life, not just work--hinges on our human ability to be loyal. The message of Why Loyalty Matters is timeless--and timely."
--Stewart Friedman, bestselling author of Total Leadership: Be a Better Leader, Have a Richer Life
"As the CEO of 2,400 employees ranging from veterans to boomers, Xers to Nexters, it is challenging to understand motivation and engagement. Why Loyalty Matters is a brilliant and thought-provoking book that not only identifies issues, but also provides real-life answers."
--Britt Berrett, President & CEO, Medical City & Medical City Children's Hospital, Dallas, TX
"Why Loyalty Matters looks at loyalty in bold, new ways. By taking both a broad and deep view of loyalty--and how it affects our life, our work, and our societies, Keiningham and Aksoy have provided a promising roadmap for our future. Timely, useful, and fun to read!"
--Katherine Lemon, Professor of Marketing, Boston College, and Editor of the Journal of Service Research
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Customer Reviews
Most Helpful Customer Reviews
3 of 3 people found the following review helpful
By Doug Pruden
Format:Hardcover
CEOs worldwide cite customer loyalty as one of their most important strategic objectives. Managers want the greater productivity and staff retention that results from employee loyalty. Consumers want greater loyalty from the brands they buy. Employees feel they deserve loyalty in form of a safe, stable environment in which to work. Individuals seek the fulfillment in their lives that comes from loyal friends, family neighbors and co-workers. Unfortunately, as we see in the research presented here by Keiningham, Aksoy, and Williams, the sense of loyalty in these areas generally has been decreasing throughout our lifetimes.
Our "loyalty sickness" needs attention and this book provides a wake-up call and a start on the road to recovery. As the authors remind us, loyalty is not instinctive in human nature - we all need constant training in the "art of loyalty". That's why "Why Loyalty Matters" is an important read for us all as citizens, as business managers and executives, and as individuals.
Our "loyalty sickness" needs attention and this book provides a wake-up call and a start on the road to recovery. As the authors remind us, loyalty is not instinctive in human nature - we all need constant training in the "art of loyalty". That's why "Why Loyalty Matters" is an important read for us all as citizens, as business managers and executives, and as individuals.
3 of 3 people found the following review helpful
By Ahu Parlar
Format:Hardcover
fun and easy to read. thought provoking. I really enjoyed reading this book! And it is excatly what we need in out time, in today's world. A must-read book for all the politicians, decision makers, opinion leaders and ordinary people like myself! :) Makes you think and reconsider things...
3 of 3 people found the following review helpful
Format:Hardcover
Ernest Hemmingway said, "There is no friend as loyal as a book," and now there is a book on loyalty that should be a friend to every person who is intelligently developing his or her business. The practical precepts in this volume can be applied both personally and professionally to enhance one's effectiveness and overall satisfaction. Keiningham, Aksoy, and Williams have done a masterful job of blending wisdom, philosophy, business, and plain common sense into a concise, usable tool.
Roger Ferguson, LSCW
Roger Ferguson, LSCW
Most Recent Customer Reviews
5.0 out of 5 stars
Provides a range of perspectives on the topic of loyalty formation
This book provides very interesting perspectives on the topic of loyalty, not just from a business view point, but also from social and psychological angles. Read more
Published on October 1, 2009 by Homayoun
5.0 out of 5 stars
Applicable to both your Professional and Personal worlds
"Why Loyalty Matters" really makes sense of what is important to making all relationships meaningful - with your employees, with your customers and everywhere else in your world. Read more
Published on July 6, 2009 by K. M. Peterson
5.0 out of 5 stars
why loyalty matters--WOW
WOW!!
I have spent the past 20 minutes trying to figure out a way to express my opinion about this book and the best word i could come up with is wow. Pathetic is it not? Read more
I have spent the past 20 minutes trying to figure out a way to express my opinion about this book and the best word i could come up with is wow. Pathetic is it not? Read more
Published on July 4, 2009 by Frederick Dowling
5.0 out of 5 stars
Strongly Recommended!
A great book about the application of Loyalty in our lives -- both professionally and personally. Tim and Lerzan have developed a very tangible but then also holistic approach,... Read more
Published on July 2, 2009 by William Dunn
5.0 out of 5 stars
The purpose of business redefined -- with better financial results for...
Why Loyalty Matters: The Groundbreaking Approach to Rediscovering Happiness, Meaning and Lasting Fulfillment in Your Life and Work
I found the Economics of Loyalty... Read more
I found the Economics of Loyalty... Read more
Published on June 26, 2009 by Stephen Clemens
5.0 out of 5 stars
An insightful and important "must read"
"Why loyalty matters" is an insightful look at why loyalty does matter. Not just in business, but in ones personal life. A great read!
Published on June 25, 2009 by Timothy Brown
5.0 out of 5 stars
An Excellent and Insightful Work
In "Why Loyalty Matters," Tim Keiningham and Lerzan Aksoy provide a very thorough discussion of the concept of loyalty - what it is, what it is not, and why the difference matters. Read more
Published on June 24, 2009 by F.V.M.
5.0 out of 5 stars
Why Loyalty Matters - a whole new chapter in understanding loyalty
In Why Loyalty Matters, Tim Keiningham and Lerzan Aksoy continue the work we started together as authors of Loyalty Myths. Read more
Published on June 24, 2009 by TL2000NJ
5.0 out of 5 stars
Loyalty as a way of life
Currently working on large scale software deployments. Found the ideas and advices in this book very applicable to IT world. Read more
Published on June 23, 2009 by Petku Tin
5.0 out of 5 stars
Ebru Engin
Currently working in GSM sector, which is driven by fierce competition. I have found thought provoking ideas in this book, which can be turned into initiatives in real life.
Published on June 22, 2009 by Ebru Engin
