Why Loyalty Matters: The Groundbreaking Approach to Rediscovering Happiness, Meaning and Lasting Fulfillment in Your Life and Work (Hardcover)

~ Timothy Keiningham (Author), (Author), Luke Williams (Author)

Editorial Reviews

Book Description

Product Description

Think you know what it takes to be successful and happy? Think again!

If you were to ask anyone what factor contributes most to being successful and happy, you can be virtually certain that not one of them would mention loyalty. And that's a problem. Grounded in the most comprehensive study of loyalty ever conducted, Why Loyalty Matters proves that when it comes to business success, relationship success, and even our overall happiness, loyalty is the difference maker.

In Why Loyalty Matters, renowned loyalty experts Timothy Keiningham and Lerzan Aksoy draw from the most comprehensive study of loyalty ever conducted, the landmark Ipsos Loyalty Study, to show why loyalty is critical to our happiness as individuals and our success as a society.

Readers learn:
*How to leverage 10 relationship building blocks to shape your interactions at home and work
*How organizations can gauge and strengthen employees' loyalty--and why they should
*How to boost your company's profits by finding and developing loyal customers
*How to achieve career fulfillment through loyalty to your job and coworkers
*How to develop more loyalty in your friendships, family, and community

The book includes one-time access to LoyaltyAdvisor.com, so that readers can uncover their loyalty strengths and weaknesses--and what they can do about them! LoyaltyAdvisor, the product of a global, comprehensive effort to identify the loyalties most important to our success and happiness, provides readers with an assessment of their relationship styles and a comparison of their loyalty levels with national norms. LoyaltyAdvisor also allows readers to invite three or more friends, family, or professional colleagues to participate in a confidential evaluation of readers' loyalty to them.

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Product Details

• Hardcover: 224 pages
• Publisher: BenBella Books (July 7, 2009)
• Language: English
• ISBN-10: 1933771720
• ISBN-13: 978-1933771724
• Product Dimensions: 9 x 6.1 x 1 inches
• Shipping Weight: 1 pounds (View shipping rates and policies)
• Average Customer Review: 5.0 out of 5 stars  See all reviews (24 customer reviews)
• Amazon.com Sales Rank: #398,265 in Books (See Bestsellers in Books)

Customer Reviews

Most Helpful Customer Reviews

12 of 12 people found the following review helpful:

5.0 out of 5 stars About Why Loyalty Matters by Keiningham & Aksoy, June 19, 2009

By	Timothy Keiningham (Englewood, NJ USA) - See all my reviews (REAL NAME)

Length:: 3:03 Mins

The authors of Why Loyalty Matters, Timothy Keiningham and Lerzan Aksoy, provide an introduction to the book.

NOTE: We apologize for needing to use the video review process to upload this video, but our publisher was informed that Amazon was unable to upload our video at the present time under the author section. We will remove this review when Amazon is able to upload the video.

3 of 3 people found the following review helpful:

5.0 out of 5 stars The purpose of business redefined -- with better financial results for companies., June 26, 2009

By	Stephen Clemens (Nashville, TN) - See all my reviews (REAL NAME)

Why Loyalty Matters: The Groundbreaking Approach to Rediscovering Happiness, Meaning and Lasting Fulfillment in Your Life and Work
I found the Economics of Loyalty particularly compelling. Too often books similar in nature to this simply say do this and that and the other thing and it'll improve _______ (fill in the blank). But all too often, there aren't any numbers. Or not enough of them. Or the wrong ones. Or the heuristic models are either incomprehensible or just plain silly. Keiningham, Aksoy & Williams avoid all these pitfalls and delve deeper, providing not only the projected financial returns that loyalty offers, but also pointing out how to measure it.

They start their arguments by asking THE question one learns in business school. THE one with the obvious answer. Why do businesses exist? "To make a profit." They counter this axiom by quoting the great Peter Drucker, who not only believes this to be wrong, but goes farther by stating that such an ultimate goal is destructive in many ways. Instead, he says that "the purpose of a business is to create a customer." Accepting this as the primary goal has much the same effect as discarding Euclid's fifth postulate in geometry - a new geometry, with radically different theorems and proofs that describe the world in a discomfiting, but trustworthy, manner, is born. Creating a customer is the new lynchpin of economic benefits in a loyalty universe.

But the authors don't fall into the trap of ignoring the financials. And financial results are, ultimately, driven by models. And models require data. The authors separate the wheat from the chaff, the information from the noise, providing approaches that will yield the right data to drive the "hard" numbers that managers (rightly) turn to when times are tough.

I highly recommend this book.

3 of 3 people found the following review helpful:

5.0 out of 5 stars Groundbreaking indeed!, June 19, 2009

By	Sertan Kabadayi "from NYC" (NYC, NY USA) - See all my reviews (REAL NAME)

As someone who has read a lot on loyalty subject, i have to say that this book indeed offers a groundbreaking approach to understanding the importance of "loyalty". It goes beyond dollar sign. This book does not only explain why loyalty matters for businesses but also for individuals as well. And I think the most important thing is while it provides a great deal of valuable information, the book does so in a very practical way that everyone can follow and understand. I believe this is a great book not only for business people but for everyone who seek happiness in life. I expect to hear about this book a lot over the summer!