Why Loyalty Matters: The Groundbreaking Approach to Rediscovering Happiness, Meaning and Lasting Fulfillment in Your Life and Work [Hardcover]

Timothy Keiningham (Author), Lerzan Aksoy (Author), Luke Williams (Contributor)

Book Description

Publication Date: July 7, 2009

"Why Loyalty Matters" provides compelling insight into how loyalties, large and small, offer the prescription to the emptiness many feel in their lives, and to the increasing fragmentation found in communities through failing businesses.

Editorial Reviews

Book Description

From the Publisher

"In good times loyalty is important; in challenging times it's essential. Why Loyalty Matters is the best book on loyalty ever written."
--Michael Watkins, bestselling author of The First 90 Days and co-founder of Genesis Advisers

"This is a supremely practical book with a profoundly moral message: that the quality of our lives, the productivity of our organizations, and the depth of our relationships are inextricably related. This book should not be used only as a guide for leaders, but as a guide for life."
--Joseph Grenny, New York Times bestselling co-author of Influencer: The Power to Change Anything

"Loyalty is a key ingredient in creating a high performance culture. Those leaders, athletes, or coaches who can leverage the power of loyalty have a distinct home field advantage. Why Loyalty Matters is the first playbook of its kind."
--David Kasiarz, Senior Vice President, Global Compensation and Benefits, American Express

"Why Loyalty Matters is a wonderful, timely book. Reading it can improve your relationships, your work, and actually make you happier."
--Tal-Ben Shahar, New York Times bestselling author of Happier

"Why Loyalty Matters is fun to read, practical to do, and invaluable to your success."
--Keith Ferrazzi, New York Times bestselling author of Never Eat Alone

"The idea of loyalty is much more than a platitude, it is the foundation by which people develop successful businesses and happy lives. Anyone who seeks to cultivate loyal customers, employees, and loved ones should not only read this book, but mark it up as a reference guide."
--Adrian Gostick and Chester Elton, New York Times bestselling authors of The Carrot Principle

"Loyalty matters! It's so direct and fundamental that we lose sight of just how important it really is. Keiningham and Aksoy brilliantly illustrate that the key to lasting success and happiness--in all parts of life, not just work--hinges on our human ability to be loyal. The message of Why Loyalty Matters is timeless--and timely."
--Stewart Friedman, bestselling author of Total Leadership: Be a Better Leader, Have a Richer Life

"As the CEO of 2,400 employees ranging from veterans to boomers, Xers to Nexters, it is challenging to understand motivation and engagement. Why Loyalty Matters is a brilliant and thought-provoking book that not only identifies issues, but also provides real-life answers."
--Britt Berrett, President & CEO, Medical City & Medical City Children's Hospital, Dallas, TX

"Why Loyalty Matters looks at loyalty in bold, new ways. By taking both a broad and deep view of loyalty--and how it affects our life, our work, and our societies, Keiningham and Aksoy have provided a promising roadmap for our future. Timely, useful, and fun to read!"
--Katherine Lemon, Professor of Marketing, Boston College, and Editor of the Journal of Service Research

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Product Details

• Hardcover: 224 pages
• Publisher: BenBella Books; First Edition edition (July 7, 2009)
• Language: English
• ISBN-10: 1933771720
• ISBN-13: 978-1933771724
• Product Dimensions: 9 x 6.1 x 1 inches
• Shipping Weight: 1 pounds (View shipping rates and policies)
• Average Customer Review: 5.0 out of 5 stars  See all reviews (24 customer reviews)
• Amazon Best Sellers Rank: #1,120,123 in Books (See Top 100 in Books)

Customer Reviews

Most Helpful Customer Reviews

12 of 13 people found the following review helpful:

5.0 out of 5 stars About Why Loyalty Matters by Keiningham & Aksoy, June 19, 2009

By 

Timothy Keiningham (Englewood, NJ USA) - See all my reviews
(REAL NAME)   

This review is from: Why Loyalty Matters: The Groundbreaking Approach to Rediscovering Happiness, Meaning and Lasting Fulfillment in Your Life and Work (Hardcover)

Length:: 3:03 Mins

The authors of Why Loyalty Matters, Timothy Keiningham and Lerzan Aksoy, provide an introduction to the book.

NOTE: We apologize for needing to use the video review process to upload this video, but our publisher was informed that Amazon was unable to upload our video at the present time under the author section. We will remove this review when Amazon is able to upload the video.

3 of 3 people found the following review helpful:

5.0 out of 5 stars Faltering Loyalty Demands Attention, July 3, 2009

By 

Doug Pruden (Connecticut USA) - See all my reviews
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This review is from: Why Loyalty Matters: The Groundbreaking Approach to Rediscovering Happiness, Meaning and Lasting Fulfillment in Your Life and Work (Hardcover)

CEOs worldwide cite customer loyalty as one of their most important strategic objectives. Managers want the greater productivity and staff retention that results from employee loyalty. Consumers want greater loyalty from the brands they buy. Employees feel they deserve loyalty in form of a safe, stable environment in which to work. Individuals seek the fulfillment in their lives that comes from loyal friends, family neighbors and co-workers. Unfortunately, as we see in the research presented here by Keiningham, Aksoy, and Williams, the sense of loyalty in these areas generally has been decreasing throughout our lifetimes.

Our "loyalty sickness" needs attention and this book provides a wake-up call and a start on the road to recovery. As the authors remind us, loyalty is not instinctive in human nature - we all need constant training in the "art of loyalty". That's why "Why Loyalty Matters" is an important read for us all as citizens, as business managers and executives, and as individuals.

3 of 3 people found the following review helpful:

5.0 out of 5 stars loyalty does matter, June 22, 2009

By 

Ahu Parlar "ahu p" (Istanbul) - See all my reviews
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This review is from: Why Loyalty Matters: The Groundbreaking Approach to Rediscovering Happiness, Meaning and Lasting Fulfillment in Your Life and Work (Hardcover)

fun and easy to read. thought provoking. I really enjoyed reading this book! And it is excatly what we need in out time, in today's world. A must-read book for all the politicians, decision makers, opinion leaders and ordinary people like myself! :) Makes you think and reconsider things...