- Explore more great deals on thousands of titles in our Deals in Books store.
To get the free app, enter your email address or mobile phone number.
Why Loyalty Matters: The Groundbreaking Approach to Rediscovering Happiness, Meaning and Lasting Fulfillment in Your Life and Work Hardcover – July 7, 2009
Customers Who Viewed This Item Also Viewed
Special Offers and Product Promotions
From the Publisher
--Michael Watkins, bestselling author of The First 90 Days and co-founder of Genesis Advisers
"This is a supremely practical book with a profoundly moral message: that the quality of our lives, the productivity of our organizations, and the depth of our relationships are inextricably related. This book should not be used only as a guide for leaders, but as a guide for life."
--Joseph Grenny, New York Times bestselling co-author of Influencer: The Power to Change Anything
"Loyalty is a key ingredient in creating a high performance culture. Those leaders, athletes, or coaches who can leverage the power of loyalty have a distinct home field advantage. Why Loyalty Matters is the first playbook of its kind."
--David Kasiarz, Senior Vice President, Global Compensation and Benefits, American Express
"Why Loyalty Matters is a wonderful, timely book. Reading it can improve your relationships, your work, and actually make you happier."
--Tal-Ben Shahar, New York Times bestselling author of Happier
"Why Loyalty Matters is fun to read, practical to do, and invaluable to your success."
--Keith Ferrazzi, New York Times bestselling author of Never Eat Alone
"The idea of loyalty is much more than a platitude, it is the foundation by which people develop successful businesses and happy lives. Anyone who seeks to cultivate loyal customers, employees, and loved ones should not only read this book, but mark it up as a reference guide."
--Adrian Gostick and Chester Elton, New York Times bestselling authors of The Carrot Principle
"Loyalty matters! It's so direct and fundamental that we lose sight of just how important it really is. Keiningham and Aksoy brilliantly illustrate that the key to lasting success and happiness--in all parts of life, not just work--hinges on our human ability to be loyal. The message of Why Loyalty Matters is timeless--and timely."
--Stewart Friedman, bestselling author of Total Leadership: Be a Better Leader, Have a Richer Life
"As the CEO of 2,400 employees ranging from veterans to boomers, Xers to Nexters, it is challenging to understand motivation and engagement. Why Loyalty Matters is a brilliant and thought-provoking book that not only identifies issues, but also provides real-life answers."
--Britt Berrett, President & CEO, Medical City & Medical City Children's Hospital, Dallas, TX
"Why Loyalty Matters looks at loyalty in bold, new ways. By taking both a broad and deep view of loyalty--and how it affects our life, our work, and our societies, Keiningham and Aksoy have provided a promising roadmap for our future. Timely, useful, and fun to read!"
--Katherine Lemon, Professor of Marketing, Boston College, and Editor of the Journal of Service Research
More About the AuthorsDiscover books, learn about writers, read author blogs, and more.
Top Customer Reviews
I found the Economics of Loyalty particularly compelling. Too often books similar in nature to this simply say do this and that and the other thing and it'll improve _______ (fill in the blank). But all too often, there aren't any numbers. Or not enough of them. Or the wrong ones. Or the heuristic models are either incomprehensible or just plain silly. Keiningham, Aksoy & Williams avoid all these pitfalls and delve deeper, providing not only the projected financial returns that loyalty offers, but also pointing out how to measure it.
They start their arguments by asking THE question one learns in business school. THE one with the obvious answer. Why do businesses exist? "To make a profit." They counter this axiom by quoting the great Peter Drucker, who not only believes this to be wrong, but goes farther by stating that such an ultimate goal is destructive in many ways. Instead, he says that "the purpose of a business is to create a customer." Accepting this as the primary goal has much the same effect as discarding Euclid's fifth postulate in geometry - a new geometry, with radically different theorems and proofs that describe the world in a discomfiting, but trustworthy, manner, is born. Creating a customer is the new lynchpin of economic benefits in a loyalty universe.
But the authors don't fall into the trap of ignoring the financials. And financial results are, ultimately, driven by models. And models require data. The authors separate the wheat from the chaff, the information from the noise, providing approaches that will yield the right data to drive the "hard" numbers that managers (rightly) turn to when times are tough.
I highly recommend this book.
Our "loyalty sickness" needs attention and this book provides a wake-up call and a start on the road to recovery. As the authors remind us, loyalty is not instinctive in human nature - we all need constant training in the "art of loyalty". That's why "Why Loyalty Matters" is an important read for us all as citizens, as business managers and executives, and as individuals.
Roger Ferguson, LSCW
"Why Loyalty Matters"
Troy D Ivie
I have often felt that the world we live in today is absent a sense of loyalty. Loyalty to our family and loved ones, to ourselves, and to our careers is becoming a thing of the past in this fast paced, competitive information age. For decades, we have been told that loyalty gets us nowhere, and we always have to look out for number one. We have been told that in order to succeed we have to constantly reinvent ourselves, let go of past relationships, and move on to where the grass is greener. In search of a broader sense of why we humans have lost our sense of loyalty, I came across a book called "Why Loyalty Matters", written by Timothy Keiningham and Lerzan Aksoy, with Luke Williams. The authors conducted extensive research on the topic as well as basing the book on a loyalty study completed by Ipsos Loyalty. Founded in 1975, Ipsos is a global research company headquartered in Europe. This book breaks down the essential elements of loyalty that provide a profoundly moral message: that the quality of our lives, the productivity of our careers, and the depth of our relationships are certainly related. This book taught me that loyalty is a key ingredient of a life lived well.
The Why of Loyalty
"A happiness that is sought for ourselves alone can never be found; for a happiness that is diminished by being shared is not big enough to make us happy" (Merton, 1955).
This element focuses on today's use and meaning of the letter "I". It is true that what we lack in terms of community, loyalty, and trust, we can make it up with our unprecedented spending power by buying insurance, legal aid, protection, etc. In today's society, who needs loyalty anymore?Read more ›
Most Recent Customer Reviews
This book provides very interesting perspectives on the topic of loyalty, not just from a business view point, but also from social and psychological angles. Read morePublished on October 1, 2009 by Homayoun
"Why Loyalty Matters" really makes sense of what is important to making all relationships meaningful - with your employees, with your customers and everywhere else in your world. Read morePublished on July 6, 2009 by K. M. Peterson
I have spent the past 20 minutes trying to figure out a way to express my opinion about this book and the best word i could come up with is wow. Pathetic is it not? Read more
A great book about the application of Loyalty in our lives -- both professionally and personally. Tim and Lerzan have developed a very tangible but then also holistic approach,... Read morePublished on July 2, 2009 by William Dunn
"Why loyalty matters" is an insightful look at why loyalty does matter. Not just in business, but in ones personal life. A great read!Published on June 25, 2009 by Timothy Brown
In "Why Loyalty Matters," Tim Keiningham and Lerzan Aksoy provide a very thorough discussion of the concept of loyalty - what it is, what it is not, and why the difference matters. Read morePublished on June 24, 2009 by F.V.M.
In Why Loyalty Matters, Tim Keiningham and Lerzan Aksoy continue the work we started together as authors of Loyalty Myths. Read morePublished on June 24, 2009 by tv_in_nj
Currently working on large scale software deployments. Found the ideas and advices in this book very applicable to IT world. Read morePublished on June 23, 2009 by Petku Tin
Currently working in GSM sector, which is driven by fierce competition. I have found thought provoking ideas in this book, which can be turned into initiatives in real life.Published on June 22, 2009 by Ebru Engin