Customer Reviews

Why Loyalty Matters: The Groundbreaking Approach to Rediscovering Happiness, Meaning and Lasting Fulfillment in Your Life and Work

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Length:: 3:03 Mins

The authors of Why Loyalty Matters, Timothy Keiningham and Lerzan Aksoy, provide an introduction to the book.

NOTE: We apologize for needing to use the video review process to upload this video, but our publisher was informed that Amazon was unable to upload our video at the present time under the author section. We will remove this review when Amazon is able to upload the video.

CEOs worldwide cite customer loyalty as one of their most important strategic objectives. Managers want the greater productivity and staff retention that results from employee loyalty. Consumers want greater loyalty from the brands they buy. Employees feel they deserve loyalty in form of a safe, stable environment in which to work. Individuals seek the fulfillment in their lives that comes from loyal friends, family neighbors and co-workers. Unfortunately, as we see in the research presented here by Keiningham, Aksoy, and Williams, the sense of loyalty in these areas generally has been decreasing throughout our lifetimes.

Our "loyalty sickness" needs attention and this book provides a wake-up call and a start on the road to recovery. As the authors remind us, loyalty is not instinctive in human nature - we all need constant training in the "art of loyalty". That's why "Why Loyalty Matters" is an important read for us all as citizens, as business managers and executives, and as individuals.

fun and easy to read. thought provoking. I really enjoyed reading this book! And it is excatly what we need in out time, in today's world. A must-read book for all the politicians, decision makers, opinion leaders and ordinary people like myself! :) Makes you think and reconsider things...

Ernest Hemmingway said, "There is no friend as loyal as a book," and now there is a book on loyalty that should be a friend to every person who is intelligently developing his or her business. The practical precepts in this volume can be applied both personally and professionally to enhance one's effectiveness and overall satisfaction. Keiningham, Aksoy, and Williams have done a masterful job of blending wisdom, philosophy, business, and plain common sense into a concise, usable tool.

Roger Ferguson, LSCW

Why Loyalty Matters: The Groundbreaking Approach to Rediscovering Happiness, Meaning and Lasting Fulfillment in Your Life and Work
I found the Economics of Loyalty particularly compelling. Too often books similar in nature to this simply say do this and that and the other thing and it'll improve _______ (fill in the blank). But all too often, there aren't any numbers. Or not enough of them. Or the wrong ones. Or the heuristic models are either incomprehensible or just plain silly. Keiningham, Aksoy & Williams avoid all these pitfalls and delve deeper, providing not only the projected financial returns that loyalty offers, but also pointing out how to measure it.

They start their arguments by asking THE question one learns in business school. THE one with the obvious answer. Why do businesses exist? "To make a profit." They counter this axiom by quoting the great Peter Drucker, who not only believes this to be wrong, but goes farther by stating that such an ultimate goal is destructive in many ways. Instead, he says that "the purpose of a business is to create a customer." Accepting this as the primary goal has much the same effect as discarding Euclid's fifth postulate in geometry - a new geometry, with radically different theorems and proofs that describe the world in a discomfiting, but trustworthy, manner, is born. Creating a customer is the new lynchpin of economic benefits in a loyalty universe.

But the authors don't fall into the trap of ignoring the financials. And financial results are, ultimately, driven by models. And models require data. The authors separate the wheat from the chaff, the information from the noise, providing approaches that will yield the right data to drive the "hard" numbers that managers (rightly) turn to when times are tough.

I highly recommend this book.

As someone who has read a lot on loyalty subject, i have to say that this book indeed offers a groundbreaking approach to understanding the importance of "loyalty". It goes beyond dollar sign. This book does not only explain why loyalty matters for businesses but also for individuals as well. And I think the most important thing is while it provides a great deal of valuable information, the book does so in a very practical way that everyone can follow and understand. I believe this is a great book not only for business people but for everyone who seek happiness in life. I expect to hear about this book a lot over the summer!

In "Why Loyalty Matters," Tim Keiningham and Lerzan Aksoy provide a very thorough discussion of the concept of loyalty - what it is, what it is not, and why the difference matters. While many works that attempt to tackle "big concepts" such as loyalty often fall short, Keiningham and Aksoy have succeeded very admirably. Whether interested in the concept as a businessperson, an academic researcher, or just a concerned citizen, you will find great value in "Why Loyalty Matters."

Currently working on large scale software deployments. Found the ideas and advices in this book very applicable to IT world. Authors provide a balanced and practical points that can be applied to any modern business field and daily life a like. Can't wait for their next book!!

Thought provoking, profound and enjoyable to read. This book is neccessary reading for anyone seeking to lead a happier, more successful and fulfilling life.

The authors do a geat job of taking an academic approach to the subject of loyalty and presenting it in laymans terms. If you feel you have to read a business book on vacation this summer, this is the one I would recommend.