A stimulating work by leading British graphic designers, Why Not Associates - from pop videos and exhibitions of erotica to party political broadcasts - celebrating their distinctive brand of humour, technical innovation and off-the-wall aesthetics with examples of typographic experimentation and its fusion with photography.
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Most Helpful Customer Reviews
4.0 out of 5 stars
Good Inspiration,
By
This review is from: Why Not? (Paperback)
I found this product to be very inspirational in my work. Full of edgy Ideas - One of my favorite companies.
5 of 5 people found the following review helpful:
4.0 out of 5 stars
why not indeed.,
By
This review is from: Why Not? (Paperback)
I really enjoy British design. With numerous books from designer(s) like the Attik, Tomato, and the people at Buro Destruct, I was glad to see that Why Not Associates were able to join the list.The book is set up in chronological order from early design school work to the most recent works consisting of postage stamp concepts and environmental design. Design magazines and books show only a handful of the Why Not Associates' work. With this book, I got to see more examples of what makes their style and design so influential in my eyes. The photography is great and the overall layout is stunning. Look at the cover image and you can see why. The cover conveys the overall feeling throughout the entire book. The only thing that I wish this book had was more insightful information like sketches and opinions from the designers themselves. The beginning of the book talks a little bit about their history over the years but after that, there is very little beyond project descriptions. This, to me, is something that I wish more design books did. but perhaps not knowing is more intriguing. Let the reader and viewer wondering and guessing.
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