Regardless of your level of technological literacy, this book will help you understand and navigate the intricate world of today s social media and the challenges and opportunities it poses for our schools. --From the Foreword by Daniel A. Domenech, Executive Director of the American Association of School Administrators
A very usable framework that balances the why, what, and how of using social media - both for beginners and for those experienced with social media tools. --Chris Kennedy, Superintendent of Schools, West Vancouver School District, British Columbia, Canada
A must-read for principals and superintendents who are serious about reaching audiences in ways few of us understand. --Patricia Neudecker, Superintendent of Schools, Oconomowoc, Wisconsin, and Former President of the American Association of School Administrators
About the Author
Kitty Porterfield is a partner in Porterfield & Carnes Communications, a consulting practice focused on building relationships between schools and community.
Kitty spent nearly thirty years directing programs and communications efforts in three school divisions in northern Virginia. She was director of communications for both the Fairfax County Public Schools and the Alexandria City Public Schools, and she directed school-community programs in both the Alexandria schools and the Arlington County Schools.
She and her communications teams received regional and national awards for print, video, and web communications, including the National School Public Relations Association Gold Medallion and the Mariner Award for Exceptional Leadership. Her crisis communication work received recognition from the U.S. Departments of Education and Homeland Security.
She and her colleague, Meg Carnes, are coauthors of Why School Communication Matters: Strategies from PR Professionals (2008). Kitty has written about education leadership and communication for education journals and has presented frequently at regional and national public relations and education conferences. She is a member of the National School Public Relations Association (NSPRA), the American Association of School Administrators (AASA) and the Chesapeake Chapter of NSPRA (CHESPRA). She has served as chair of CHESPRA and of the Northern Virginia Community College Board. She is currently vice president of the Literacy Council of Northern Virginia.
Kitty is a graduate of Radcliffe College, Harvard University, with a degree in government. She lives in northern Virginia.
Meg Carnes is a partner in Porterfield & Carnes Communications, a consulting practice focused on building relationships between schools and community.
Meg spent over twenty-five years in K 12 public education. She taught English and was the department chair at a high school in upstate New York where she was also an adjunct instructor at Syracuse University. She also taught high school journalism, advised a national award-winning newspaper, and was an adjunct instructor at Northern Virginia Community College. She later worked as a communications specialist for Fairfax County (Virginia) Public Schools when the school division was awarded the Gold Medallion for communication excellence from the National School Public Relations Association (NSPRA).
Along with her colleague Kitty Porterfield, Meg is coauthor of Why School Communication Matters: Strategies from PR Professionals (2008). She has written about communication for education journals and is a frequent presenter at national public relations and education conferences. She has evaluated school division communications programs for national competitions. She is a member of the National School Public Relations Association (NSPRA), the American Association of School Administrators (AASA), and the Chesapeake Chapter of NSPRA (CHESPRA). She has served on the CHESPRA Board and on NSPRA committees.
Meg is a graduate of Syracuse University with an advanced degree in journalism and holds a Certificate of Advanced Studies in educational administration from the State University of New York. She has received the APR (Accreditation in Public Relations).