How do you convert clicks to orders? If you want to have online customers, then customers must want to have your online buying experience. So, what do you need to do to build a profitable, differentiated and world-beating customer experience online? It's not enough to be on the web, and it's not enough to build a great site - however functional or funky. You have to meet and exceed every expectation of the newly demanding, wired and wireless customer, and what's more, you need to catch up now. This is the science of selling online. In "Why They Don't Buy", online customer guru Max McKeown delivers a complete practical program for designing and building the ultimate online customer experience. Read this book and you will discover how to:*understand your powerful, new, evolved online customers *figure out the difficult stuff which customers want, and that you can give them *get a team together to deliver the desired end-to-end experience *keep it fresh and stay in business."This book is a wake-up call to online retailers. More than just a set of checklists, McKeown attempts to create a framework for approaching the business of selling online." "Book of the week: Marketing "
Max is a new breed of management guru. Brilliant, original and entertaining, he could become the most listened-to British business thinker of the new era. From CEO round-tables to conferences with thousands of people, Max McKeown makes an impact wherever he goes.
Mckeown shows how to survive and even thrive in an age of uncertainty. Old plans won't help; simply hoping for the best won't work. Combining cutting edge strategy and management science with pragmatic wisdom, wit and pop culture, he pinpoints how the most resilient leaders continue to inspire all-important, trust-filled, make-a-difference energy from their people.
Max is a compelling communicator. He explains how to tap into potential and demonstrates that excellence always costs less than mediocrity. Presentations and workshops are based on hope, integrity and purpose as the sanest route to profit, a full night's sleep and genuine customer friendships.
He works as a strategy, innovation and leadership coach for the most admired companies in the world. He has been elected to the Customer Service Hall of Fame, been nominated as a Star of Human Resources by Personnel Today, and been featured on national and international radio, television, and newspapers.
He has written six books, including The Strategy Book, Adaptability, The Truth About Innovation, Unshrink, and E-Customer.
