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6 of 7 people found the following review helpful:
5.0 out of 5 stars
Beyond CRM! Beyond Web Design!,
By A Customer
This review is from: Why They Don't Buy: The Science of Selling Online (Hardcover)
Loved it! I read e-customer (this is the follow-up) and enjoyed the passion but this is a whole different league.In terms of detail and practicality this has it all. It presents five-implementation steps for the e-customer programme from (1) how to understand your e-customer; (2) figuring out what difficult stuff he wants that you can give him; (3) getting a team together to deliver what he wants (a council of ideas); (4) delivering an end 2 end experience that delivers what he wants; to (5) keeping it fresh and stay in business. I am sure there will be other books but this one deserves a place on the bookshelf of every business person with customers! Max appears from his web site ...to be very popular outside the USA and with a book of this quality he deserves more of your attention! |
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Why They Don't Buy: The Science of Selling Online by Max McKeown (Hardcover - December 4, 2001)
Used & New from: $4.94
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