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A very interesting book and a very easy book to read.
This book will help give insight into what it takes to be a successful market and how it applies in the real world to getting the products sold to the consumer.
This all seems sort of obvious, but most people running the businesses don't think it through.
This is an interesting perspective on how retailers can get customers to buy more stuff -- in store. Read morePublished 5 days ago by CR
Good introduction on the importance of the customer interaction with the different elements in the sales floor.Published 11 days ago by Marco Antonio Cardenas Gamboa
I'm just a minimum wage employee at a franchised ice cream store, but this book has improved my understanding of the store and the people who come in. Read morePublished 21 days ago by Casey lee
Loved this book. He's the Malcom Gladwell of shopping behavior. There are so many applications that can apply to retail businesses and other business. Read morePublished 24 days ago by Holly
kind of out dated but still has interesting info helps you think like a customer in weird situations.Published 3 months ago by Amy
Funny anecdotes. Worth reading, especially if you are in retail: It will encourage you to think about things from your customer's perspective. Read morePublished 3 months ago by Robert
I had to read this for a class I am taking and I actually enjoyed it VERY much!Published 3 months ago by Nanette Burge
I was really excited to read this because I usually love sociological books like this. It always fascinates me to see how the mind works and retail tricks are of extra intrigue-... Read morePublished 3 months ago by S. Munky