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I truly recommend this book to anyone in retailing. Its so easy to read and so entertaining¡¡¡¡ This is a must for anyone who has anything to do with visual... Read morePublished 20 days ago by Tania Burguete
I bought this book for my niece who is majoring in Marketing and Communications at Boston College. I decided to read it before I gave it to her. Read morePublished 2 months ago by Claire L.
I bought this out of interest in the psychology that prompts people to buy things—primarily online. On that score, the book was pretty disappointing. Read morePublished 2 months ago by K.M. Weiland, Author of Historical and Speculative Fiction
Excellent insight for retailers. I used information gleaned to design my retail store. It doesn't hurt to have Paco's info as a consumer, either.Published 3 months ago by Emily Jefferson
This is an interesting perspective on how retailers can get customers to buy more stuff -- in store. Read morePublished 4 months ago by CR
Good introduction on the importance of the customer interaction with the different elements in the sales floor.Published 4 months ago by Marco Antonio Cardenas Gamboa