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A very interesting book and a very easy book to read.
This book will help give insight into what it takes to be a successful market and how it applies in the real world to getting the products sold to the consumer.
This all seems sort of obvious, but most people running the businesses don't think it through.
Excellent insight for retailers. I used information gleaned to design my retail store. It doesn't hurt to have Paco's info as a consumer, either.Published 15 days ago by Emily Jefferson
This is an interesting perspective on how retailers can get customers to buy more stuff -- in store. Read morePublished 1 month ago by CR
Good introduction on the importance of the customer interaction with the different elements in the sales floor.Published 1 month ago by Marco Antonio Cardenas Gamboa
I'm just a minimum wage employee at a franchised ice cream store, but this book has improved my understanding of the store and the people who come in. Read morePublished 1 month ago by Casey lee
Loved this book. He's the Malcom Gladwell of shopping behavior. There are so many applications that can apply to retail businesses and other business. Read morePublished 1 month ago by Holly
kind of out dated but still has interesting info helps you think like a customer in weird situations.Published 4 months ago by Amy
Funny anecdotes. Worth reading, especially if you are in retail: It will encourage you to think about things from your customer's perspective. Read morePublished 4 months ago by Robert