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I bought this book for my niece who is majoring in Marketing and Communications at Boston College. I decided to read it before I gave it to her. Read morePublished 2 days ago by Claire L.
I bought this out of interest in the psychology that prompts people to buy things—primarily online. On that score, the book was pretty disappointing. Read morePublished 2 days ago by K.M. Weiland, Author of Historical and Speculative Fiction
Excellent insight for retailers. I used information gleaned to design my retail store. It doesn't hurt to have Paco's info as a consumer, either.Published 1 month ago by Emily Jefferson
This is an interesting perspective on how retailers can get customers to buy more stuff -- in store. Read morePublished 2 months ago by CR
Good introduction on the importance of the customer interaction with the different elements in the sales floor.Published 2 months ago by Marco Antonio Cardenas Gamboa
I'm just a minimum wage employee at a franchised ice cream store, but this book has improved my understanding of the store and the people who come in. Read morePublished 2 months ago by Casey lee
Loved this book. He's the Malcom Gladwell of shopping behavior. There are so many applications that can apply to retail businesses and other business. Read morePublished 2 months ago by Holly