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A very interesting book and a very easy book to read.
This book will help give insight into what it takes to be a successful market and how it applies in the real world to getting the products sold to the consumer.
This all seems sort of obvious, but most people running the businesses don't think it through.
kind of out dated but still has interesting info helps you think like a customer in weird situations.Published 1 month ago by Amy
Funny anecdotes. Worth reading, especially if you are in retail: It will encourage you to think about things from your customer's perspective. Read morePublished 1 month ago by Robert
I had to read this for a class I am taking and I actually enjoyed it VERY much!Published 1 month ago by Nanette Burge
I was really excited to read this because I usually love sociological books like this. It always fascinates me to see how the mind works and retail tricks are of extra intrigue-... Read morePublished 1 month ago by S. Munky
This book is the definitive on retail sales. Each chapter is full of information that can be used in all retail settings to help you make your business the most it can be. Read morePublished 2 months ago by K. A. Hale
PHENOMENAL! It is so full of great insights, I dog-eared more pages in this book than any I have read in years.Published 2 months ago by B M DUBROFF
Fascinating book on consumer shopping habits. A must for any marketer. It's also a quick read.Published 3 months ago by Amazon Customer