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A very interesting book and a very easy book to read.
This book will help give insight into what it takes to be a successful market and how it applies in the real world to getting the products sold to the consumer.
This all seems sort of obvious, but most people running the businesses don't think it through.
The book was delivered on time and in good condition. The first 80 pages are great, there was a great use of statistics and information. Read morePublished 9 days ago by Woofwamples
To be fair, I only got halfway through. But that half had a lot more to do with Paco Underhill's resume than it does with the actual science of shopping.Published 11 days ago by Sam Anderson
It's an excellence reference book for marketers. It tells you how a person's mind is engineered when making a buying decision. Read morePublished 19 days ago by Anonymous
Paco is a expert in shopping habits and his descriptions of effective product placements are detailed and emphatic. Read morePublished 3 months ago by Connor Paratore
an incredible read every retail establishment needs to discuss this. Gives information to increase sales right away. amazing. incredible. you have got to read this.Published 3 months ago by m. margret martin