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A very interesting book and a very easy book to read.
This book will help give insight into what it takes to be a successful market and how it applies in the real world to getting the products sold to the consumer.
This all seems sort of obvious, but most people running the businesses don't think it through.
I was really excited to read this because I usually love sociological books like this. It always fascinates me to see how the mind works and retail tricks are of extra intrigue-... Read morePublished 12 days ago by S. Munky
This book is the definitive on retail sales. Each chapter is full of information that can be used in all retail settings to help you make your business the most it can be. Read morePublished 23 days ago by K. A. Hale
PHENOMENAL! It is so full of great insights, I dog-eared more pages in this book than any I have read in years.Published 27 days ago by B M DUBROFF
Fascinating book on consumer shopping habits. A must for any marketer. It's also a quick read.Published 2 months ago by Amazon Customer
The book was delivered on time and in good condition. The first 80 pages are great, there was a great use of statistics and information. Read morePublished 3 months ago by Ryan
To be fair, I only got halfway through. But that half had a lot more to do with Paco Underhill's resume than it does with the actual science of shopping.Published 3 months ago by Sam Anderson