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I bought this book for my niece who is majoring in Marketing and Communications at Boston College. I decided to read it before I gave it to her. Read morePublished 1 month ago by Claire L.
I bought this out of interest in the psychology that prompts people to buy things—primarily online. On that score, the book was pretty disappointing. Read morePublished 1 month ago by K.M. Weiland, Author of Historical and Speculative Fiction
Excellent insight for retailers. I used information gleaned to design my retail store. It doesn't hurt to have Paco's info as a consumer, either.Published 2 months ago by Emily Jefferson
This is an interesting perspective on how retailers can get customers to buy more stuff -- in store. Read morePublished 3 months ago by CR
Good introduction on the importance of the customer interaction with the different elements in the sales floor.Published 3 months ago by Marco Antonio Cardenas Gamboa
I'm just a minimum wage employee at a franchised ice cream store, but this book has improved my understanding of the store and the people who come in. Read morePublished 3 months ago by Casey lee