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A very interesting book and a very easy book to read.
This book will help give insight into what it takes to be a successful market and how it applies in the real world to getting the products sold to the consumer.
This all seems sort of obvious, but most people running the businesses don't think it through.
Paco is a expert in shopping habits and his descriptions of effective product placements are detailed and emphatic. Read morePublished 2 months ago by Connor Paratore
an incredible read every retail establishment needs to discuss this. Gives information to increase sales right away. amazing. incredible. you have got to read this.Published 2 months ago by m. margret martin
This is the best business book I have ever read. It has the most concrete info you can use to understand customersPublished 3 months ago by Kitty Boyce
The book seems to be more a history of the author's company than a real answer to the question in the title. Read morePublished 4 months ago by Amazon Customer
This is a great book for those who want to understand what we see in the retail environment. As a branding professional I use this information on a regular basis.Published 5 months ago by Doug McGhee
I never was able to use it. It wouldn't open. I tried four times to download and open it. Not funPublished 5 months ago by Jacqulyn Corey