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"At last, here is a book that gives this underrated skill the respect it deserves." -- The New York Times
" Thanks, Mr. Underhill, for explaining in clear and witty prose why my shopping habits are not all that crazy. Now, please tell my wife!" -- Bob Gale, writer/producer, Back to the Future trilogy
"I'm in love. And if I didn't have a devoted husband, two kids and a crushing mortgage, I swear I'd throw caution to the wind and run away with Paco Underhill...fascinating." -- Rocky Mountain News (Denver)
"Why We Buy is a funny and insightful book for people on both sides of the retail counter." -- Michael Gould, CEO, Bloomingdale's
Paco Underhill is the founder and CEO of Envirosell, Inc. His clients include Microsoft, McDonald's, adidas, and Estee Lauder. He is a regular contributor to The Wall Street Journal and The New York Times. He lives in New York City.
Some parts of this book is better than others but overall we are talking about a pretty good book, with a lot of insights. Read morePublished 21 days ago by Andreas
I truly recommend this book to anyone in retailing. Its so easy to read and so entertaining¡¡¡¡ This is a must for anyone who has anything to do with visual... Read morePublished 1 month ago by Tania Burguete
I bought this book for my niece who is majoring in Marketing and Communications at Boston College. I decided to read it before I gave it to her. Read morePublished 3 months ago by Claire L.
I bought this out of interest in the psychology that prompts people to buy things—primarily online. On that score, the book was pretty disappointing. Read morePublished 3 months ago by K.M. Weiland, Author of Historical and Speculative Fiction
Excellent insight for retailers. I used information gleaned to design my retail store. It doesn't hurt to have Paco's info as a consumer, either.Published 4 months ago by Emily Jefferson