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A very interesting book and a very easy book to read.
This book will help give insight into what it takes to be a successful market and how it applies in the real world to getting the products sold to the consumer.
This all seems sort of obvious, but most people running the businesses don't think it through.
PHENOMENAL! It is so full of great insights, I dog-eared more pages in this book than any I have read in years.Published 12 hours ago by B M DUBROFF
Fascinating book on consumer shopping habits. A must for any marketer. It's also a quick read.Published 1 month ago by Amazon Customer
The book was delivered on time and in good condition. The first 80 pages are great, there was a great use of statistics and information. Read morePublished 2 months ago by Ryan
To be fair, I only got halfway through. But that half had a lot more to do with Paco Underhill's resume than it does with the actual science of shopping.Published 2 months ago by Sam Anderson
Paco is a expert in shopping habits and his descriptions of effective product placements are detailed and emphatic. Read morePublished 5 months ago by Connor Paratore