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2 Reviews
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5.0 out of 5 stars
Just buy this book!
The name says it all. No editorial necessary. Suffice it to say this book is packaged well. It's a great read. The learning is in the reading. Buy it. When you finish reading it, you'll know why you bought it. Satisfaction guaranteed.
Published 23 months ago by Australian Amazonian ~ Affirmi...
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5 of 6 people found the following review helpful:
3.0 out of 5 stars
So-so, a lot of common sense, no sources
As a scholarly work this would fail due to a lack of sources for the many facts cited within. Although I think its target audience is the general public, sources for further reading would be helpful. Pooler presents an overview of consumer psychology, which mainly equates to common sense. The book is worthwhile reading but should be read in addition to some more...
Published on May 17, 2004
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5 of 6 people found the following review helpful:
3.0 out of 5 stars
So-so, a lot of common sense, no sources,
By A Customer
This review is from: Why We Shop: Emotional Rewards and Retail Strategies (Hardcover)
As a scholarly work this would fail due to a lack of sources for the many facts cited within. Although I think its target audience is the general public, sources for further reading would be helpful.Pooler presents an overview of consumer psychology, which mainly equates to common sense. The book is worthwhile reading but should be read in addition to some more scholarly works on consumer psychology or at least some fact books.
5.0 out of 5 stars
Just buy this book!,
By Australian Amazonian ~ AffirmingPentecostals.... (Melbourne, Australia) - See all my reviews
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This review is from: Why We Shop: Emotional Rewards and Retail Strategies (Hardcover)
The name says it all. No editorial necessary. Suffice it to say this book is packaged well. It's a great read. The learning is in the reading. Buy it. When you finish reading it, you'll know why you bought it. Satisfaction guaranteed.
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Why We Shop: Emotional Rewards and Retail Strategies by James A. Pooler (Hardcover - November 30, 2003)
$46.95
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