Unabridged audio edition on 3 CDs. Learn the seven reasons your customers will or will not talk about your brand.
With clients like Kohl's Department Stores, Scheels, CAT, Turner Classic Movies, and LA Lakers, Bolivar J. Bueno (BJ) is in an elite class of thought leaders. A dynamic young lecturer and creative strategist, BJ Bueno has been interviewed by CNN, USA Today, New York Times, and CNN en Espanol. Bueno has built a reputation based on his insight and expertise into building brands.
As a board member of the Retail Advertising & Marketing Association (RAMA) and a member of the Chief Marketing Officers board for international retailers, Bueno advises companies like Target, Wal-Mart, Washington Mutual, Toys-R-Us, and JCPenny in their retail, advertising and marketing efforts.
Bueno was born to a missionary family in Santiago, Dominican Republic, and he grew up in places like Bolivia and Peru. How does a nine-year-old boy pass the time camped in the high peaks of Peru? "Read books and learn magic," Bueno reveals. While others his age where playing baseball and going to school, Bueno was mastering the secrets of the world's greatest magicians and pouring over the work of brilliant minds like Carl Jung, Abraham Maslow, and Joseph Campbell.
By age 23, he had delivered keynote speeches to the Harvard Business School, Fortune 500 companies, and top universities throughout the world. In his lectures, Bueno explains that successful marketing is comprised of what we know about life: if it matters, it will sell; if it tastes good, let the customer taste it.
The heart of his message is simple: no matter what business you are in, whether you help farmers till the soil or make dreams come true on stage, there must be a practical significance to your work.
BJ Bueno says, "What do I know? I know people want to feel free so they dance. They hit the road all weekend long trying to live ... not forget. I know people want to put on their Spock ears and leave this planet. They told me so. The experience of feeling alive, that's what they want. That's what I know."
