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2 Reviews
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2 of 2 people found the following review helpful:
5.0 out of 5 stars
His opinon is as authentic as word of mouth itself,
By
This review is from: Why We Talk: Seven Reasons Your Customers Will - Or Will Not - Talk About Your Brand (Hardcover)
This book is brilliant. I'm over all the books suggesting ways to manipulate WOM. Understanding it, being sincere about utlising it is far more valuable to business marketers. I'm online now to buy another 4 copies to send to my favorite clients.
1 of 2 people found the following review helpful:
5.0 out of 5 stars
A solidly informative and 'reader friendly' addition,
By Midwest Book Review (Oregon, WI USA) - See all my reviews
This review is from: Why We Talk: Seven Reasons Your Customers Will - Or Will Not - Talk About Your Brand (Hardcover)
In "Why We Talk: the Truth Behind Word-of-Mouth", retail advertising and marketing expert Bolivar Bueno (a partner in Nonbox consulting, an Orlando, Florida-based consumer insight think tank) lays out seven principles for creating memorable customer experiences that will prompt those customers to share with their friends and families those favorable impressions that successful commercial transactions produce. Businessmen and marketing directors will learn just what motivates a consumer or a customer to 'spread the word' about a company and its products -- producing an unpaid advertising benefit that can insure a prosperous bottom line to any corporate endeavor. "Why We Talk" is a solidly informative and 'reader friendly' addition to any personal, professional, corporate, academic, or community American Business Studies reference collection or supplemental reading list.
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Why We Talk: The Truth Behind Word-of-Mouth by Bolivar J. Bueno (Audio CD - August 29, 2008)
$22.95
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