Review
"This powerful new book analyses the opportunities available to companies that really understand what motivates women in the workplace..." (Women-omics.com, October 9th 2008)
"Wittenberg-Cox & Maitland have opened new ground (and) added a useful dimension to the debate" Management Today, February 2008)
"Offers many fascinating findings on the roles of women today... a highly collaborative book" (People Management, Thursday 7th February 2008)
"...a cheering alternative to the traditional whinge about men holding women back in the workplace" (Financial World, February 2008)
"step-by-step guide for mangers on how to create growth by valuing the input of both women and men" (theglasshammer.com. Tuesday 5th February 2008)
" need Maitland and Wittenberg-Cox to spell out the persistence of "soft" barriers and spur the politicians to demand reforms." (commentisfree.guardian.co.uk)
"At least someone is talking sense, and we shouldn't be surprised that it's a woman." (Scotland On Sunday, Monday 11th February 2008)
“Why Women Mean Business is an innovative and stimulating book.” (Financial Times, Tuesday 26th February 2008)
“[The authors] make a convincing case for more women in senior business roles. The case is supported by sound research.“ (Financial Times, Thursday 28th February 2008)
“…offers practical advice, backed up by case studies and statistics.” (Director, March 2008)
“This powerful new book brings together…the multiplicity of opportunities available to companies that really understand what motivates women...” (The Business Channel Newsletter, March 2008)
“…this book lays out the importance of retaining women in senior leadership positions, and the dangers of ignoring half the talent pool.” (Harper's Bazaar, April 2008)
“The authors have been meticulous in their research, with an impressive collection of up-to-date, relevant case studies and statistics.” (Personnel Today, Tuesday 1st April 2008)
"Why and how to improve women's place in business leadership”. (International Herald Tribune, Friday 4th April 2008)
“The book is a comprehensive understanding of the emergence of women as the next economic revolution”. (TNT Link newsletter, March 2008)
From the Inside Flap
Gender is a business issue, not a women’s issue.Never before has there been such a confluence of international attention to the economic importance of women. Their position as consumers, employees and leaders is being recognised as a measure of health, maturity and economic viability. They are becoming central to labour market solutions to the challenges of an ageing workforce, falling birth rates and skill shortages. Countries and companies are urgently seeking policies to enable women to fulfil their potential.
Why Women Mean Business takes the economic arguments for change to the heart of the corporate world. Women today are a majority of the talent pool and make up to 80% of consumer purchases. This powerful new book brings together in a single, concise volume the multiplicity of opportunities available to companies that really understand what motivates women in the global workplace and marketplace.
Book Benefits:
Understand WHY companies that adapt to women will become all-round employers of choice, as well as more effective 21st century marketers
Get a step-by-step guide, designed for managers, on HOW to drive growth by drawing on the complementary strengths of men and women
See why many current approaches to gender have not worked and why we need a new perspective, recognising that women are both equal and different.
Compare policies and approaches around the world, with surprising results
Hear from business leaders such as Niall FitzGerald (Reuters), Carlos Ghosn (Renault/Nissan) and Anne Mulcahy (Xerox) on the gender issue
The optimisation of women’s talents will boost business performance. Taking action to achieve this will require sustained courage and commitment from today’s corporate leaders. This is an opportunity not to be missed.
It is time for CEOs to get serious about sex.
