Customer Reviews

Why Women Mean Business: Understanding the Emergence of our next Economic Revolution

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Women have been undervalued for centuries. And one would think that in today's world we would have made great strides in correcting the injustice. We haven't. This book does a great job of explaining why some of the inequities exist. The idea of organizations striving to become "gender-bilingual" is a powerful thought that everyone should embrace.

This should be mandatory reading for anyone serious about seeking true equality in their business, their organization and their life. Loved it.

Avivah Wittenberg-Cox and Alison Maitland have carefully gazed through the gender-equality kaleidoscope and then turned it slightly - giving readers a refreshing view. Treating women as a workforce minority is no longer acceptable; nor should executives manage them in the same way as their male counterparts. Women are different from men, and their work and leadership styles reflect this difference. Treating women like men, or trying to "fix them" so they will advance in a male-centric work culture has not been successful, as demonstrated by the dearth of women in high leadership positions and on executive boards. Therefore, company leaders must reframe the gender debate and repair their biased systems. This book tells them how. getAbstract considers it important reading for human resources directors and corporate leaders, who may be heartened by its assurance that organizations that become "gender-bilingual" will find solutions to many 21st-century problems.