Why You Like the Wines You Like: Changing the way the wor... and over one million other books are available for Amazon Kindle. Learn more
Qty:1
  • List Price: $25.00
  • Save: $3.52 (14%)
FREE Shipping on orders over $35.
In Stock.
Ships from and sold by Amazon.com.
Gift-wrap available.
Why You Like the Wines Yo... has been added to your Cart
Condition: Used: Good
Comment: This is a used text in good condition. It may have some writing and highlighting. Ships directly from Amazon. All Supplemental discs, materials, or access codes should be included. Eligible for free super saver shipping.
Sell yours for a Gift Card
We'll buy it for $2.71
Learn More
Trade in now
Have one to sell? Sell on Amazon
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See all 3 images

Why You Like the Wines You Like: Changing the way the world thinks about wine. (The New Wine Fundamentals) (Volume 1) Paperback – January 10, 2013

41 customer reviews

See all 2 formats and editions Hide other formats and editions
Amazon Price New from Used from
Kindle
"Please retry"
Paperback
"Please retry"
$21.48
$20.31 $13.55
$21.48 FREE Shipping on orders over $35. In Stock. Ships from and sold by Amazon.com. Gift-wrap available.

Frequently Bought Together

Why You Like the Wines You Like: Changing the way the world thinks about wine. (The New Wine Fundamentals) (Volume 1) + Postmodern Winemaking: Rethinking the Modern Science of an Ancient Craft
Price for both: $52.94

Buy the selected items together

Editorial Reviews

About the Author

Tim Hanni, one of the first two Americans to earn the title of Master of Wine, is the author of “Why You Like the Wines You Like; Changing the way the world thinks about wine.” This paradigm-changing book, due to be released in January of 2013, focuses on expanding wine enjoyment by fostering better communications and eliminating counter-productive wine and consumer myths. His international consulting work centers on implementing his consumer research, technology and insights into strategic planning, product development, marketing and sales initiatives that have resulted in tremendous success stories for his clients. Hanni is currently a member of the Executive Council of the Institute of Masters of Wine in London and the Board of Directors of the Institute of Masters of Wine North America. He is on faculty at Sonoma State University’s Wine Business Institute teaching the Wine Business Certificate Series, the first international online wine business program. Hanni is a widely recognized leader in developing wine marketing and education programs that break down barriers that historically hinder the unfettered enjoyment of wine. He is involved in sensory and behavioral research projects to create a better understanding of consumer wine preferences. Hailed by the Wall Street Journal as “The Wine Anti-Snob,” Tim is an innovator, researcher, renegade and a relentless crusader against wine snobbery. At the heart of this crusade is a quest to find the fundamental elements that shape our taste preferences, and to understand, embrace, and cultivate the interest of all wine consumers, not just a select few. Many of the world’s greatest chefs have embraced Tim’s Flavor Balancing concepts and techniques. His techniques for creating user-friendly wine lists and retail wine programs are combined with proven culinary techniques to balance food and wine flavors and are employed by thousands of restaurants and hotel outlets around the world. The Wine & Spirits Education Trust in London, England, has adopted his wine and food principles in their international curriculum. Tim’s research on understanding the physiological and psychological factors that determine consumer beverage preferences and buying behavior, engineered in cooperation with noted Cornell University researcher Dr. Virginia Utermohlen, MD. Hanni's mission is to eliminate wine myths and misunderstandings so all wine consumers have a straonger voice and easier means to enjoy the wines they love.
NO_CONTENT_IN_FEATURE

Best Books of the Month
Best Books of the Month
Want to know our Editors' picks for the best books of the month? Browse Best Books of the Month, featuring our favorite new books in more than a dozen categories.

Product Details

  • Series: The New Wine Fundamentals
  • Paperback: 246 pages
  • Publisher: New Wine Fundamentals; 1 edition (January 10, 2013)
  • Language: English
  • ISBN-10: 0615750885
  • ISBN-13: 978-0615750880
  • Product Dimensions: 8.5 x 0.6 x 11 inches
  • Shipping Weight: 1.6 pounds (View shipping rates and policies)
  • Average Customer Review: 4.4 out of 5 stars  See all reviews (41 customer reviews)
  • Amazon Best Sellers Rank: #698,254 in Books (See Top 100 in Books)

Customer Reviews

Most Helpful Customer Reviews

4 of 4 people found the following review helpful By jimturtlerun on February 7, 2013
Format: Paperback Verified Purchase
Tim Hanni's natural inquisitive nature and personality flow from one page to the next. Wine, and basic human tendencies are woven perfectly together in this most insightful book that answers the question of, "Why I like this and you like that!" It's a must read for people who have enjoyed 10,000 wines, and a must read for people who are currently trying their first 10 wines. Your freedom for liking the wines and foods you like will be unleashed! -- Jim Pfeiffer, Owner, Turtle Run Winery
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
2 of 2 people found the following review helpful By Ayele Solomon on November 25, 2013
Format: Paperback Verified Purchase
I first discovered Tim Hanni's work while researching why ancient honey wine, or mead, is all but obsolete as a mainstream beverage in most cultures.

It was a relief to hear exactly what I have been saying for years! That sweet wines have been acclaimed and enjoyed for thousands of years and it is only in the last 50 years that dry wines were the only ones considered "worth drinking".

Honey wine likely pre-dates grape wine, and just like grape wine, it has been historically enjoyed -from Dry to Sweet- with equal reverence. While the number of honey wine drinkers has declined dramatically relative to grape wine - the shift to Dry has not been as pronounced among honey wine drinkers.

So it goes that Mr. Hanni was preaching to the proverbial choir. But beyond wine, I found this book to be a brave personal and professional endeavor. Brave because the author confronts a wine zeitgeist that is inseparable to his life and career, yet he essays a credible response based on self fulfillment, physiological & psychological evidence, and consumer data. The concept of "frames" and wine preference predispositions, or "vinotypes" as he calls them, transcends food & wine and promotes a co-existence philosophy.

Ayele Solomon
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
2 of 2 people found the following review helpful By N. Tink on January 2, 2014
Format: Paperback
I got a wonderful Christmas present from my husband...a signed copy of Tim Hanni's book Why You Like the Wines You Like. Well I have to say, I loved it! It was really interesting and I thoroughly enjoyed reading it. I have conducted numerous wine tastings using his Vinotype assessment here in my little corner of Michigan, so it was great to expand on that information and learn about the other principles in his book. I am a Wine Consultant with a small winery in Michigan and will be teaching a wine class this month and incorporating his Vinotype assessment and the cause and effect of wine and food demonstration from page 158 of the book. There are a lot of sweet wine lovers here in Michigan and I have made it one of my little mini missions help them find wines that they truly enjoy!!
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
1 of 1 people found the following review helpful By PeteStiles on October 21, 2013
Format: Paperback
Do you wonder why tastes in wine vary so much across individuals? Do you find you don’t like wines that your friends love?
You must read this book!

Over the years, I have been a member of numerous Wine and Food societies and found myself having significant disagreements with members/friends over specific wines -- and it was always the same people!

Well, we are different Vinotypes. Tim Hanni developed the concept of Vinotypes and explains it simply and elegantly in his book. It opened my eyes.

Tim mixes science and humor with an extremely well-conceived classification system that will help you understand why you like the wines you like.

I cannot recommend “Why you like the wines you like” highly-enough!
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
3 of 4 people found the following review helpful By KF on January 20, 2013
Format: Paperback
Hanni solves for two of the greatest wine mysteries I know: on food pairing, and why do individuals vary so greatly in their enjoyment of wine. I laughed out loud when I realized the baseless BS I had been given by so-called wine professionals over the years -- much of which made wine less approachable for me. In short, wine is more fun thanks to Hanni's science and simple approaches.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
1 of 1 people found the following review helpful By Swiss Candy on January 9, 2014
Format: Paperback Verified Purchase
I enjoy this book, and continue to pick it up and get something new from it each time I leaf through it. It has so much information that I find it difficult to read straight through. For the intermediate and advanced wine enthusiast, it's a treat!
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
Format: Paperback Verified Purchase
I chose this based on another review, which must have been written by a rather green wine reviewer. All of the key messages that can be discerned within the loosely organized content, have been tasting room mantras for at least 40 years to my certain knowledge and probably 300 years within the industry. These are
*Taste is different between different individuals
*Liking sweet wine is not a sign of an immature palate
*There is no right answer to the question of which wine is best, today, tomorrow, or with this dish, other than where there is a taint
*Even taints can appeal in certain wines and situations

Less often stated to the general public, but apparently ignored in this book is the fact that wine is a fashion product. Major trends in fashion and popularity of certain wines and grape varieties have a huge influence on the economics of the industry. The initial review of this book promised insight into this phenomenon. Instead, what it delivered was a series of repetitive pedestrian defences of sweet wines delivered by a teetotaller.

Good stories of encounters with prickley sommeliers helped lighted the task of reading it. I used one at our cellar door today. I was also pleased to be reminded of some of the basic truisms, which do tend to be forgotten in the avalanche of "politically correct" sommelier-influenced wine writing.

The e-enabled format with web site references and over-use of text access structures, side bars, sub-headings, graphs that sometimes lack legends, cartoons and pictures is potentially helpful, but is done to such an extremes that it reduces readability rather than enhances it.

A slightly useful, but not value for money book.
1 Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again

Most Recent Customer Reviews

Set up an Amazon Giveaway

Amazon Giveaway allows you to run promotional giveaways in order to create buzz, reward your audience, and attract new followers and customers. Learn more
Why You Like the Wines You Like: Changing the way the world thinks about wine. (The New Wine Fundamentals) (Volume 1)
This item: Why You Like the Wines You Like: Changing the way the world thinks about wine. (The New Wine Fundamentals) (Volume 1)
Price: $21.48
Ships from and sold by Amazon.com