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1 of 1 people found the following review helpful:
5.0 out of 5 stars
Great For The First Timer,
By madhatter "madhatterlg" (Pennsylvania) - See all my reviews
This review is from: The Wilder Nonprofit Field Guide to Conducting Successful Focus Groups (Paperback)
If you don't have a graduate level training in research, but still want the benefits of having evaluation info from focus groups, then this book will help.
I've long been a big fan of the workbooks from the Wilder Foundation, and have utilized the Marketing, Collaboration and Team Building workbooks. This one, like other Wilder workbooks, is easy to follow and written in lay language so almost any staff member can quickly comprehend how to facilitate a focus group. It helped me greatly to do an informal evalaution of my program. . |
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The Wilder Nonprofit Field Guide to Conducting Successful Focus Groups by Judith Sharken Simon (Paperback - January 15, 1999)
Used & New from: $0.98
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