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Susan J. Ashbrook has been involved in celebrity product placement for twenty years. She founded and pioneered Film Fashion, the first fashion product placement company in Los Angeles. Her first client was Ralph Lauren, and she went on to match top celebrities with a roster of clients that included Lanvin, Chopard, Swarovski, Escada, Isaac Mizrahi, and many more. She has also consulted for non-fashion brands like Nikon, Hasbro, and MasterCard. Ashbrook sold Film Fashion to the PR powerhouse Rogers & Cowan in 2008.
This book was very helpful with marketing to celebrities. It seems like a lot of work and money that many times are given as a gift to a celebrity but it may be just the thing to... Read morePublished 20 months ago by Catherine Taylor
I recommend this to anyone starting a business so you can begin to wrap your mind around working with celebs. Read morePublished 23 months ago by Barbra
This might a good book but I haven't had time to read its yet. I thought the cover was nice and that's why I bought this book.....:)Published on January 12, 2013 by Virginia Browning
Very few people/ books can explain to you exactly what goes behind landing a product on a celebrity. Read morePublished on October 11, 2011 by Aiisha