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Willard Clark: Printer & Printmaker Hardcover – April 1, 2008

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Product Details

  • Hardcover: 95 pages
  • Publisher: Museum of New Mexico Press; Expanded edition (April 1, 2008)
  • Language: English
  • ISBN-10: 0890135118
  • ISBN-13: 978-0890135112
  • Product Dimensions: 11.2 x 8.3 x 0.7 inches
  • Shipping Weight: 1.4 pounds
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (2 customer reviews)
  • Amazon Best Sellers Rank: #2,967,047 in Books (See Top 100 in Books)

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1 of 1 people found the following review helpful By Karl Janssen on September 4, 2013
Format: Hardcover
American artist Willard Clark was born in Massachusetts, raised in Buenos Aires, and moved to Santa Fe, New Mexico in 1928. Educated in painting, he taught himself how to run a printing press and opened a small printing company in his new hometown. Unlike most other printers of his day, Clark incorporated original woodcut illustrations into his graphic design. The business cards, letterheads, menus, and catalogs he produced for local Santa Fe businesses all carried a distinctive look. His illustrations of a New Mexican landscape dotted with adobe houses, sombreroed farmers, and sleepy burros, executed in a style influenced by Latin American art, established a unique visual identity for the burgeoning city of Santa Fe. Even his favorite choice of typeface, Neuland, became a sort of de facto logotype for the businesses of the area. In addition to his job work, Clark also produced fine art prints in his spare time. He operated his commercial printing business for 13 years while acting as an integral participant in the Santa Fe arts scene.

Willard Clark: Printer and Printmaker, published by the Museum of New Mexico Press in 2008, does a good job of capturing the entrepreneurial spirit and love of craft that flourished in this creative period in Santa Fe's history. On the other hand, it also evokes some of the monotony and drudgery of the commercial printing industry. Author David Farmer admits that there's not a whole lot of information available on Clark or his business. What does exist is about six months worth of records of his printing jobs. As a result, a good portion of the text reads like a list of clients and their projects.
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1 of 1 people found the following review helpful By Alison Haas on July 6, 2013
Format: Hardcover Verified Purchase
Willard Clark was a young artist who happened to pass through the art mecca of Santa Fe on his way to California. He never left. He quickly established a print shop as a means of support. Incorporating his artistic talents and printing skills, he became a master of his craft while continuing his artistic pursuits. His friendships with other well known artists from Santa Fe and Taos as well as his connection to his community made his life rich and very interesting. This book is well written and illustrated with some of Clark's beautiful color woodcut prints, ads and other materials he designed and printed for many business and individual customers in and around Santa Fe beginning in the 1930s. For anyone who loves New Mexico - especially the early art and artists of Santa Fe and Taos, this book is a great read.
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