The NCAA Game Ball sets the standards for performance and innovation on the court. Patented features include the only moisture absorbing cover on the market and laid in channels creating a 100% composite cover. No other basketball provides more gripability and playability helping players raise the level of their game. The Official Ball of the NCAA Championships and NCAA March Madness is simply the best basketball on the market and behind more NCAA winning moments than any other ball.
Great teammates know how to complement each other. As Wilson and the NCAA enter another championship season together, the partnership is moving into exciting new territory. But it all started with a basketball that literally changed the game. In 2003, Wilson and the NCAA rocked the college basketball world by switching to the first non-leather game ball in tournament history. Unlike traditional leather basketballs, the Wilson NCAA Game Ball is known for its patented, moisture absorbing composite leather cover. In fact, Wilson's NCAA Game Ball has three patented technologies: 100% moisture absorbing cover, composite laid-in channels and Cushion Core Technology which offers a softer touch and more consistent bounce. These patented technologies combine to produce a basketball that is far superior to anything on the market. Because of our affiliation with the NCAA and its endorsement as the Official Basketball of the Men's and Women's Championships, the demand for Wilson's products at national retail chains around the country has grown exponentially.
Our relationship with the NCAA is about a lot more than basketballs. Wilson is a long-time supporter of NCAA initiatives and growing the game of basketball. We are proud to be associated with such a great organization that is doing so many positive things for student-athletes. Together, we continue to search for opportunities where we can make an impact.
College basketball coaches have always played a significant role in leading their teams to championships, but they've also had an equally significant role in providing the feedback and development of the technology that's unique to Wilson basketballs. While looking for consistency, superior grip and performance, top coaches like Pat Summitt (Tennessee), Brenda Frese (Maryland), Bill Self (Kansas), Mike Brey (Notre Dame) and Billy Donovan (Florida) are an exemplary part of the Wilson Advisory Staff that help drive innovation.