Given the tough sanctions recently imposed on the USC football program for rules violations in 2004–05, when Carroll was the program’s highly successful head coach, it’s understandable if fans consider this book as much about damage control for Carroll, now the new head coach of the Seattle Seahawks, as a primer on how to win forever. Such as it is, Carroll and Roth’s book explains how, through decades of coaching in the college and pro ranks, he developed his successful philosophy of winning, which, in a nutshell, is Do things better than they have ever been done before. Readers might well find inspiration in Carroll’s coherent philosophy, along with fresh ideas on bringing out the best in players. They might also find Carroll’s credibility hard to square with the NCAA’s penalties. --Alan Moores
"Pete Carroll is one of my favorite figures in America. He's the classic example of the fact that you don't have to be miserable to be a champion. You can actually have fun and make it fun."
-President Bill Clinton
"Pete Carroll presents great advice on how to be a winner in life. The twist is that the key is to focus on the process, not the outcome, and to compete hard in every way on your journey. It has certainly worked for Pete, who is a winner in so many ways, and it can work for anybody in all different aspects of life."
-NFL Commissioner Roger Goodell
"During his time at USC Pete Carroll raised the bar in college football coaching with 7 straight BCS appearances, but as you'll read in Win Forever, his ultra competitive spirit and infectious energetic attitude have been the foundation to his many successes both on and off the field."
-Kirk Herbstreit, analyst for ESPN's College GameDay
"Coach Carroll is the fiercest competitor I know. Not only as a coach, but as a mentor and more importantly, a friend. That mentality allowed me to enter the NFL with the tools necessary for the highest level of competition. Furthermore, those traits transcended off the field and will offer a competitive edge for anyone who reads his book."
"Win Forever-it's not about wins and losses, it's about the competition within Pete's life. Reading his book, it's evident that he has a clear understanding that his job is more about creating an environment and foundation for young men that can better who they are every day on and off the field."
"What impressed me about Pete is his contagious, positive approach and that his talents go far beyond what makes a great football coach. His philosophy of helping everyone be the best they can be makes sense in all aspects of everyday life. This will help everyone in our organization and will play a big part in defining the Seahawks' mindset and philosophy as we move forward."
-Seattle Seahawks owner Paul Allen
"If this book were just about football, it would be interesting but not compelling. Coach Carroll has something to say of importance to all of us who want to discover our potential as human beings. That he can win football games is beyond doubt, but that he can win over doubt itself is something special."
-Tim Gallwey, author of The Inner Game of Tennis, The Inner Game of Work, and The Inner Game of Stress
"Coach Carroll is one of the finest teachers in all of sport and one who I respect immensely. I'm just glad that he is now coaching in the NFL and not for our archrival anymore."
-John R. Wooden