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Win: The Key Principles to Take Your Business from Ordinary to Extraordinary Hardcover – March 1, 2011
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Top Customer Reviews
For me, the most valuable aspect of the book is that it goes beyond putting the right words together. As Luntz explains, the style of communication is just as important to the eventual success as the substance. This book gives recommendations on both substance and style, along with concrete examples of how his techniques have been used successfully.
I've used the tips in his book "Words That Work" for the past few years and I've been amazed at how effective they are - my daughter even used some of them in her run for student council president! "Win" is even more focused and relevant, and Luntz's straightforward approach makes his recommendations easy to understand and employ. It's a perfect field guide to measurable results.
chapters were somewhat refreshing but the 10th and 11th chapters started the 'I read this before' feelings again.
If you are lazy; therefore you probably wouldn't be reading this book; you might find it entertaining and
helpful. If you are HIGH energy and want to GET SOMETHING DONE...this is not the book for you. It will suit those
who are detailed, slow, methodical, and meticulous much better. I couldn't wait to get it OVER with, apply what I had
learned in the first 4 chapters, and MOVE ON!
The ability to have multiple perspectives from these winners will give you the ability to weave through what may help you. There are plenty of stories, quotes and even narration from Dr, Lutz along with his observations and his unique insight.
If you need some ideas for a presentation, a speech or to get your employees fired up its in here.
Once you read the book you may have a different opinion on what it takes to win or it just may underscore and enhance what you have already learned. Whether you are a salesperson, a coach or just someone who wants to understand winning better to get an upper hand this book is for you.
THE KEY DEFINITIONS OF WINNING:
- The ability to grasp the human dimension of every situation;
- the ability to know what questions to ask and when to ask them;
- the ability to see the challenge, and the solution, from every angle;
- the ability to communicate their vision passionately and persuasively;
- the ability to connect with others and create an enduring chemistry;
These are the ones that this book addresses by analyzing famous people and 10 other universal attributes of "winners" in diferent business areas, like Mike Bloomberg, Arnold Schwarzenegger, Rupert Murdoch, Steve Wynn, Fred Smith, J. Crew, Gibson Guitar, Larry Bird, Jimmy Connors, Mike Richter,Roger Ailes, Don Imus,...
Luntz focuses on 9 Principles of Winning:
People-focused/Positioning,Priority Identification,Proactive Approach,Problem Solving,
Passion,Pragmatic/Practical,Partnership,Persuasion and Persistence
Dr. Luntz offers more than seventy new "words that work" for private one-on-one meetings with your boss, for public presentations to hundreds of colleagues, or for television appearances that reach millions.
I've seen the author on TV and read his earlier books. Dr. Luntz is intrested in communication and how to get your message delivered effectively and efficiently to your audience regardless of if it is just one person or millions. In this book he uses personal stories of successful "winners" to describe his principles of effective communication. The book explains how good communication works and why some communication is better than some other communication, why some people get their message through better than others.
Most Recent Customer Reviews
As a retired executive, I can back up the authors' claim that communication is the key to success. Not just for companies, but for relationships too. Read morePublished 9 months ago by Always Reading!
Good book with a lot of good ideas on word choice. I have seen Frank speak in person a couple of times and have used his material in presentations. It works.Published 19 months ago by John L.