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Win: The Key Principles to Take Your Business from Ordinary to Extraordinary Hardcover – March 1, 2011


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Product Details

  • Hardcover: 320 pages
  • Publisher: Hachette Books; First Edition edition (March 1, 2011)
  • Language: English
  • ISBN-10: 1401323995
  • ISBN-13: 978-1401323998
  • Product Dimensions: 6.5 x 1 x 9.6 inches
  • Shipping Weight: 1.2 pounds (View shipping rates and policies)
  • Average Customer Review: 4.2 out of 5 stars  See all reviews (52 customer reviews)
  • Amazon Best Sellers Rank: #110,874 in Books (See Top 100 in Books)

Editorial Reviews

About the Author

Frank Luntz is one of the most respected communication professionals in America today. He has written, supervised, and conducted more than a thousand surveys and focus groups for corporate and public affairs clients here and abroad. He has developed campaigns for Merrill Lynch, Federal Express, AT&T, Pfizer, and McDonalds. Dr. Luntz is the first resource media outlets turn to when they want to understand American voters. His recurring segments on MSNBC/ CNBC during the 2002 election cycle won an Emmy. He is a regular on Fox where he can be seen 1-3 times per week. Dr. Luntz lives in Alexandria, VA.

More About the Author

DR. FRANK I. LUNTZ is one of the most respected communications professionals in America today. He has written, supervised, and conducted more than 1,500 surveys and focus groups for corporate and public affairs clients all over the world. The go-to guy for Fortune 500 CEOs, he is the first resource media outlets turn to when they want to understand the American public. The author of the bestseller Words That Work, Luntz lives outside Washington, D.C.

Customer Reviews

I have enjoyed each and every page of this book.
Martha Cantarini
I highly recommend this book not only for business minded individuals, but anyone who wants to develop a "winning " philosophy in life!!
Elaine
I found it easy to read and full of insight as well as relative and relateable examples.
Bucc

Most Helpful Customer Reviews

130 of 139 people found the following review helpful By Steve in MA on March 1, 2011
Format: Hardcover
I've seen the author on TV and read his earlier books. Dr. Luntz's passion for understanding people and crafting messages that will persuade them is clear. In this book he uses personal stories of successful individuals to illustrate his principles of effective communication. The book delivers on its promise of explaining how good communication works and how to use the author's insight to do it better ourselves.

For me, the most valuable aspect of the book is that it goes beyond putting the right words together. As Luntz explains, the style of communication is just as important to the eventual success as the substance. This book gives recommendations on both substance and style, along with concrete examples of how his techniques have been used successfully.

I've used the tips in his book "Words That Work" for the past few years and I've been amazed at how effective they are - my daughter even used some of them in her run for student council president! "Win" is even more focused and relevant, and Luntz's straightforward approach makes his recommendations easy to understand and employ. It's a perfect field guide to measurable results.
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72 of 85 people found the following review helpful By Jesse Sharf on March 1, 2011
Format: Hardcover Verified Purchase
Really gets to the essence of winning--how to use your skills to assess situations, come up with a strategy, and implement it. Rock solid book--great theoretical and practical advice.
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18 of 21 people found the following review helpful By Scott Sylvan Bell VINE VOICE on March 9, 2011
Format: Hardcover Verified Purchase
This book has taken some of the greatest minds from every aspect of life including business men and women, billionaires, multi-millionaires, innovators, politicians from both sides of the aisle, sports stars and coaches. The knowledge acquired from these winners has been transformed into an easy to read journey to understand their winning mindset. The beliefs that these special people use are also set up and explained in the book by a master communicator.

The ability to have multiple perspectives from these winners will give you the ability to weave through what may help you. There are plenty of stories, quotes and even narration from Dr, Lutz along with his observations and his unique insight.
If you need some ideas for a presentation, a speech or to get your employees fired up its in here.

Once you read the book you may have a different opinion on what it takes to win or it just may underscore and enhance what you have already learned. Whether you are a salesperson, a coach or just someone who wants to understand winning better to get an upper hand this book is for you.
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16 of 19 people found the following review helpful By A&D on March 21, 2011
Format: Hardcover
Do you have what it takes to win? That's what this book is all about.

THE KEY DEFINITIONS OF WINNING:

- The ability to grasp the human dimension of every situation;

- the ability to know what questions to ask and when to ask them;

- the ability to see the challenge, and the solution, from every angle;

- the ability to communicate their vision passionately and persuasively;

- the ability to connect with others and create an enduring chemistry;

These are the ones that this book addresses by analyzing famous people and 10 other universal attributes of "winners" in diferent business areas, like Mike Bloomberg, Arnold Schwarzenegger, Rupert Murdoch, Steve Wynn, Fred Smith, J. Crew, Gibson Guitar, Larry Bird, Jimmy Connors, Mike Richter,Roger Ailes, Don Imus,...

Luntz focuses on 9 Principles of Winning:
People-focused/Positioning,Priority Identification,Proactive Approach,Problem Solving,
Passion,Pragmatic/Practical,Partnership,Persuasion and Persistence

Dr. Luntz offers more than seventy new "words that work" for private one-on-one meetings with your boss, for public presentations to hundreds of colleagues, or for television appearances that reach millions.

I've seen the author on TV and read his earlier books. Dr. Luntz is intrested in communication and how to get your message delivered effectively and efficiently to your audience regardless of if it is just one person or millions. In this book he uses personal stories of successful "winners" to describe his principles of effective communication. The book explains how good communication works and why some communication is better than some other communication, why some people get their message through better than others.
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25 of 31 people found the following review helpful By Sandy Caruso on March 27, 2011
Format: Hardcover
The first 4 chapters were great. I highlighted, made notes, and relished what I learned. Chapter 5 was somewhat disappointing as many of the SAME principles (although with different names) were revisited. By the 6th chapter, appropriately named "PERFECTION" the author was 'perfecting' the past 6 chapters AGAIN. Chapter 7 was a disaster with the SAME stories in previous chapters...Frank-I got it the first and second time around. I don't need to be BEAT over the head! The 8th and 9th
chapters were somewhat refreshing but the 10th and 11th chapters started the 'I read this before' feelings again.
If you are lazy; therefore you probably wouldn't be reading this book; you might find it entertaining and
helpful. If you are HIGH energy and want to GET SOMETHING DONE...this is not the book for you. It will suit those
who are detailed, slow, methodical, and meticulous much better. I couldn't wait to get it OVER with, apply what I had
learned in the first 4 chapters, and MOVE ON!
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