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A primer on the social network LinkedIn and an introduction to Windmill Networking. LinkedIn is a popular social networking site used mainly to establish professional connections and explore career opportunities and advancement. With 50 million users, it has far fewer members than other services like Facebook, MySpace and Twitter--but, as Schaffer notes, "LinkedIn is by far the biggest social networking site that caters to the professional demographic." After returning from years working abroad in Asia, Schaffer ... developed the concept of "Windmill Networking," which involves building up networks of trusted connections, helping others out and reaping the rewards of these connections and favors. The book is a catalog of the basic and advanced functionalities of the LinkedIn network and an explication of--and recruitment tool for--the Windmill Networking technique. Schaffer's exhaustive guidebook covers everything from self-branding and establishing connections to joining groups and updating one's status. --Kirkus Discoveries
Honorable Mention, Best Non-Fiction Book of 2009 --2009 DIY Book Festival (http://www.diyconvention.com/)
Honorable Mention, Best Non-Fiction Book of 2009 --2009 DIY Book Festival (www.diyconvention.com)
Silver Award, Best Business Reference Book of 2009 --2009 Axiom Business Book Awards (www.independentpublisher.com/article.php?page=1353)
Finalist, Best Career Book of 2009 --2009 ForeWord Book of the Year Awards (www.bookoftheyearawards.com)
Neal Schaffer is recognized as a leader in helping businesses and professionals embrace and strategically leverage the potential of social media. An author, speaker, and social media strategy consultant, Neal has appeared in the Wall Street Journal, Bloomberg Business Week, Yahoo!, and the American Express Open Forum. A graduate of Amherst College, he is also fluent in Chinese and Japanese and currently resides in Irvine, California, where he proudly serves on the marketing committee for the United Way of Orange County. Neal’s first book, “Windmill Networking: Maximizing LinkedIn,” was a recipient of multiple industry awards and continues to be one of the best-selling books in its genre. In 2011, Neal will publish his second book, “Maximizing LinkedIn for Sales and Social Media Marketing,” and is currently working on his third book, tentatively titled “Windmill Networking: Maximizing Twitter.” As President of Windmills Marketing, a social media strategy consulting practice, Neal has led social media strategy creation, educational workshops, and implementation coaching for a range of B2B and B2C companies including a Fortune 50 software company, a multi-billion dollar nutritional supplements enterprise, and a popular Mexican-American musician. Neal is also a frequent social media conference speaker and is passionate about educating his audience with concrete takeaways and compelling, customized content to help them truly maximize social media. Neal has spoken at nearly 100 events worldwide.
When I bought it (a couple of years ago, I think), it was just about the only book I found on using LinkedIn. There are far better ones now. Read morePublished 8 months ago by BuyerOfManyBooks
It is the 4th time I have read this book. I love it!
I always find myself improving my LinkedIn profile afterwards.
Today all of us have accounts with Linkedin and we mostly use it to get recommendations from our buyers or service providers or get success in job. Read morePublished on August 26, 2013 by Mahahind Charan
Wish there were more illustrations. I wanted to read the whole book before I signed on the LinkedIn. Hard to picture some of the examples unless you were actually logged in.Published on July 2, 2013 by Curt Jones
Neal Schaffer is a LinkedIn pro and anyone who would like to learn how to excel in LinkedIn should really read this book. Read morePublished on April 16, 2013 by Frances