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Windmill Networking: Understanding, Leveraging & Maximizing LinkedIn: An Unofficial, Step-by-Step Guide to Creating & Implementing Your LinkedIn Brand - Social Networking in a Web 2.0 World Paperback – September 29, 2009


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Product Details

  • Paperback: 382 pages
  • Publisher: BookSurge Publishing (September 29, 2009)
  • Language: English
  • ISBN-10: 1439247056
  • ISBN-13: 978-1439247051
  • Product Dimensions: 0.8 x 9.8 x 6.9 inches
  • Shipping Weight: 1.7 pounds (View shipping rates and policies)
  • Average Customer Review: 4.7 out of 5 stars  See all reviews (82 customer reviews)
  • Amazon Best Sellers Rank: #770,894 in Books (See Top 100 in Books)

Editorial Reviews

Review

A primer on the social network LinkedIn and an introduction to Windmill Networking. LinkedIn is a popular social networking site used mainly to establish professional connections and explore career opportunities and advancement. With 50 million users, it has far fewer members than other services like Facebook, MySpace and Twitter--but, as Schaffer notes, "LinkedIn is by far the biggest social networking site that caters to the professional demographic." After returning from years working abroad in Asia, Schaffer ... developed the concept of "Windmill Networking," which involves building up networks of trusted connections, helping others out and reaping the rewards of these connections and favors. The book is a catalog of the basic and advanced functionalities of the LinkedIn network and an explication of--and recruitment tool for--the Windmill Networking technique. Schaffer's exhaustive guidebook covers everything from self-branding and establishing connections to joining groups and updating one's status. --Kirkus Discoveries

Honorable Mention, Best Non-Fiction Book of 2009 --2009 DIY Book Festival (http://www.diyconvention.com/)

Honorable Mention, Best Non-Fiction Book of 2009 --2009 DIY Book Festival (www.diyconvention.com)

Silver Award, Best Business Reference Book of 2009 --2009 Axiom Business Book Awards (www.independentpublisher.com/article.php?page=1353)

Finalist, Best Career Book of 2009 --2009 ForeWord Book of the Year Awards (www.bookoftheyearawards.com)

About the Author

Neal Schaffer is recognized as a leader in helping businesses and professionals embrace and strategically leverage the potential of social media. An author, speaker, and social media strategy consultant, Neal has appeared in the Wall Street Journal, Bloomberg Business Week, Yahoo!, and the American Express Open Forum. A graduate of Amherst College, he is also fluent in Chinese and Japanese and currently resides in Irvine, California, where he proudly serves on the marketing committee for the United Way of Orange County. Neal’s first book, “Windmill Networking: Maximizing LinkedIn,” was a recipient of multiple industry awards and continues to be one of the best-selling books in its genre. In 2011, Neal will publish his second book, “Maximizing LinkedIn for Sales and Social Media Marketing,” and is currently working on his third book, tentatively titled “Windmill Networking: Maximizing Twitter.” As President of Windmills Marketing, a social media strategy consulting practice, Neal has led social media strategy creation, educational workshops, and implementation coaching for a range of B2B and B2C companies including a Fortune 50 software company, a multi-billion dollar nutritional supplements enterprise, and a popular Mexican-American musician. Neal is also a frequent social media conference speaker and is passionate about educating his audience with concrete takeaways and compelling, customized content to help them truly maximize social media. Neal has spoken at nearly 100 events worldwide.

More About the Author

ABOUT NEAL

Neal Schaffer, named a Forbes Top 50 Social Media Power Influencer two years in a row, is the creator of Advertising Age's Top 100 Global Marketing Blog Windmill Networking (recently rebranded as Maximize Social Business), and a global speaker on social media who also teaches as part of Rutgers University's Mini-MBA in Social Media Marketing Program. As a leading social media strategist, Neal has created social media strategies, coached implementation, and helped train dozens of companies, from startups and small businesses to Fortune 500 enterprises and even a Grammy Award-winning musician.

Maximize Your Social is Neal's third book on social media. Neal has previously written two award-winning books on LinkedIn. His work has been recognized by the media, appearing in the Wall Street Journal, Bloomberg Businessweek, Forbes, Yahoo! and the American Express OPEN Forum. A graduate of Amherst College, he is also fluent in Chinese and Japanese and currently resides in Irvine, California, where he proudly serves on the marketing committee for the United Way of Orange County.

CONTACT NEAL

Email: neal@maximizeyoursocial.com
Phone: (888) 541-3429
Web: http://maximizeyoursocial.com

Customer Reviews

I strongly recommend this book for users who are new to Linkedin.
Maverick19
Windmill Networking is hands down the best and most up to date book for those looking to expand their social media brand on Linkedin!
Ryan in Chicago
If you are on LinkedIn don't waste your time without knowing how to use it - get this book!
Kindle Customer

Most Helpful Customer Reviews

50 of 53 people found the following review helpful By Michael Selby on June 16, 2010
Format: Paperback Verified Purchase
For a person just getting started with LinkedIn (that would be me), this book helped me in two ways. It helped me understand the basic features and functionality of LinkedIn (which, with the help of the book, I have come to see as a very powerful tool); AND it helped me capture the spirit of "windmill networking", a "pay-in-forward" philosophy of networking. Having said that, the author is not much of a business person himself, and doesn't have much to say about using LinkedIn to forward one's business. He seems more focused on accumulating names as if the more names you had in your directory, the better business person you are. The book could have been a lot better had it really covered who to include, and who not to include, in your network, and even more, HOW to make a 2nd or a 3rd degree connection work in real world business situations. There was a lot of "fluff" in this book, not a lot of substance, and yet it was still a good starting point for taking your first steps into LinkedIn.
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20 of 20 people found the following review helpful By Michael Jay Sullivan on March 13, 2010
Format: Paperback
This is by far my favorite Linkedin book. Neal not only briefly covers the basics in a very thorough and accessible way; he also- and this is where the work really shines- examines the more sophisticated elements of Linkedin, and explains the underlying logic that can anchor your knowledge. His (How, What, Why) explication on Linkedin groups is worth the price of the book alone. The strategies he presents here are invaluable in expanding your Linkedin branding efforts.

I also learned a lot about advanced profile creation, and the optimum usage of Linkedin Questions and advanced searching strategies. I have looked at other books and attended several costly webinars on Linkedin that usually promise more than they deliver and often are a rehashing of the basics. Buy, read, and reference this well laid out, well written, master work on Linkedin. You can save yourself hundreds of dollars and hours of frustration, and it the most current book out there, which is an essential element when considering information on the rapidly evolving Web 2.0, social media, landscape.

Neal says he is currently working on a new book on, the often cryptic and confusing, Twitter. I'm sure Neal will help his readers master that pesky platform as well as he does here with Linkedin.
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20 of 22 people found the following review helpful By Avid Reader on October 6, 2009
Format: Paperback
There are so many tools available on Linkedin that provide great value to its users. The trouble is that not all of them are intuitive. Furthermore, learning the nooks and crannies of Linkedin without guidance from Linkedin gurus like Neal takes an inordinate amount of time. Thanks to the techniques highlighted in this book, my Linkedin proficiency has skyrocketed. If you want to learn how to use Linkedin to its maximum capacity without having to pay for a premium account, read Neal's book. Happy networking!
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18 of 20 people found the following review helpful By Gift Card Recipient on August 17, 2010
Format: Paperback Verified Purchase
I should have known better than to buy a 361-page book about this subject. There isn't really that much to say about it, since the reader can easily find out most of this information by just exploring the site itself. There's some useful information here, but it's is buried in overexplanation of every feature of LinkedIn, much of which explanation is unnecessary (even for a non-techie Baby Boomer like me) making it a pretty tedious read (even for a bookworm like me).

As for "windmill networking," this is the author's definition:

"Windmill Networking is understanding the unique value of creating and utilizing a virtual network through Web 2.0 social networking sites such as, but not limited to, LinkedIn; Windmill Networkers build up a sometimes virtual Trusted Network of Advisors to contact for help when necessary, while helping others in their network with a Pay It Forward attitude."

That's just... networking, and his giving it a special name seems like marketing fluff.
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10 of 11 people found the following review helpful By John Ennis on June 28, 2011
Format: Paperback Verified Purchase
Having made my way through this entire book in search of an answer to the question, "Why would I want to use LinkedIn?", I am really none the wiser. The author seems to think that if you amass a large enough number of connections then something good will happen, but the author never really spells out what that good thing will be. Had the book cost $5 it might have been a worthwhile purchase, since his advice on setting up profiles is clear enough, but from that point on the book was more or less continual frustration as there was a lot of discussion but no clear point. As a final note, it especially bothered me that the author didn't even appear to sign up for LinkedIn's premium services in order to critique them. I respect the fact that the author wrote a book, but I also have a responsibility to warn other potential readers that, as priced, this book is a very poor value.
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10 of 11 people found the following review helpful By Cynthia M. Pickens on November 4, 2009
Format: Paperback
Windmill Networking anatomizes the reasons to utilize Social Media for job search purposes, to expand your career and get connected. Your return on investment although hard to quantify could very likely achieve multiple career goals; develop your brand awareness globally, expand your network, increase your networking efficiency and maximize your visibility. Interesting and valuable reading.
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8 of 9 people found the following review helpful By CP Chik on November 3, 2009
Format: Paperback Verified Purchase
I reside in Hong Kong and also a frequent traveler in the APAC region because of work, and here in this part of the world I have never found any reference book which is quite as thorough and useful as this one. Before reading this book I was an occassional user of Linkedin but now I can understand more the power of Linkedin, and appreciate how such social networking site can be helpful in terms of expanding my business connection, advertising myself and my expertise, and finally contributing to my business opportunities in general.
A thumb up to this one and highly recommend to any linkedin user (both beginner and advanced)
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