Top positive review
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Advance your Linkedin Social Networking to The fullest
on March 13, 2010
This is by far my favorite Linkedin book. Neal not only briefly covers the basics in a very thorough and accessible way; he also- and this is where the work really shines- examines the more sophisticated elements of Linkedin, and explains the underlying logic that can anchor your knowledge. His (How, What, Why) explication on Linkedin groups is worth the price of the book alone. The strategies he presents here are invaluable in expanding your Linkedin branding efforts.
I also learned a lot about advanced profile creation, and the optimum usage of Linkedin Questions and advanced searching strategies. I have looked at other books and attended several costly webinars on Linkedin that usually promise more than they deliver and often are a rehashing of the basics. Buy, read, and reference this well laid out, well written, master work on Linkedin. You can save yourself hundreds of dollars and hours of frustration, and it the most current book out there, which is an essential element when considering information on the rapidly evolving Web 2.0, social media, landscape.
Neal says he is currently working on a new book on, the often cryptic and confusing, Twitter. I'm sure Neal will help his readers master that pesky platform as well as he does here with Linkedin.