A first book of it kind to provide comprehensive overview of the business of New World wine. Edited by professionals in the field, this book contains first-hand accounts from wine business legends such as Walt LKlenz,, Michael Mondavi, John Deluca, Jess Dackson and John Duval. Each chaper is written by an authority in the wine indusry, authors offer information and advice on wht is necessay to succeed in the wine business.
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Book Description
Editorial Reviews
Review
Promoting education on wine business principles such s marketing strategy, finance and sociall environmental responsiblity is laudable effort. This book does an exceellent job of addresing these ad ohe wine business issues. Robert G. Mondavi
Thsi book offers an extensive overview of the global wine business. A must-have for anyone who is interested in developing successful strategies to compete in the new world wine marketplace. Enjoy reading this book while sipping a glass of your favorite wine Gina Gallo --personal
Thsi book offers an extensive overview of the global wine business. A must-have for anyone who is interested in developing successful strategies to compete in the new world wine marketplace. Enjoy reading this book while sipping a glass of your favorite wine Gina Gallo --personal
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More About the Author
Dr. Liz Thach (pronounced "tosh") is a management and wine business professor at Sonoma State University in the Wine Business Institute where she teaches in both the undergraduate and Wine MBA programs. In addition, she has 15 years of executive and management level experience at Fortune 500 companies and has done consulting and research projects for more than 30 different wineries. Liz's passion is wine, and she has visited most of the major wine regions of the world and more than 25 countries. In addition, she has published over 90 articles and 4 wine textbooks, including Wine - A Global Business and Wine Marketing & Sales. A fifth generation Californian, Liz finished her Ph.D. at Texas A&M and now lives on Sonoma Mountain where she tends a small hobby vineyard and makes homemade wine. She also serves as a wine judge in various competitions, and is a candidate in the Masters of Wine (MW) program. She can be contacted at Lizthach@aol.com; 011.707.664.4212. Website: http://lizthach.wordpress.com/.
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Most Helpful Customer Reviews
8 of 9 people found the following review helpful:
1.0 out of 5 stars
Not a star!,
This review is from: Wine: A Global Business (Paperback)
This book might be the first one available to deal with the (inside of the) wine business, it is definitely not a good one.
Being an M.Sc. B.A. by education, a teacher of managerial accounting by profession and a wine buff, I think I am able to comment on the quality of most chapters. To begin with, there is considerable overlap between chapters when it comes to (e.g.) the discussion of the U.S. three-tier distribution system and of the financial peculiarities of the industry. More importantly, the contributing authors mostly fail to deliver new insights to the business, as you may expect from either professionals or academics in relevant fields. Somehow it gives the impression of a rush job, not well thought through and not well edited. I would not recommend it, not to interested wine enthousiasts, not to starting professionals, not to students, in short: not to any of the target groups the editors claims the book would be interesting for.
4 of 4 people found the following review helpful:
3.0 out of 5 stars
Not for the Wine Industry Professional,
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This review is from: Wine: A Global Business (Paperback)
The editorial review indicates that the context of this book are directed to the Wine Business professional. With that in mind I purchased it. A big dissapoinment. The contexts might be of interest to readers that have no notion of the Wine Industry, offering no insight or new information for anyone already involved in it.
Most of the chapters outlines are nothing more than previously published data with very basic information on the topics. "The Global Wine Business for Dummies" should had been considered as a better title.
3 of 3 people found the following review helpful:
4.0 out of 5 stars
Only affordable book on the subject,
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This review is from: Wine: A Global Business (Paperback)
There are thousands of books on wine published every year but only a few are written by professionals for professionals. This is a welcome exception, covering the basics in wine marketing and distribution with some interesting examples from the US and Australia. I find this essential reading for every serious wine student and my only objection is that the quality differs somewhat from chapter to chapter due to the multitude of authors engaged in its production. On the other hand, there are no other books available covering these subjects.
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