Wine a Global Business [Paperback]

Liz Thach (Editor), Tim Matz (Editor), James Halliday (Foreword)

Book Description

Publication Date: September 24, 2008 | ISBN-10: 0971587035 | ISBN-13: 978-0971587038 | Edition: 2nd

Provides an essential overview of the relevant components to consider when establishing a wine business. Beginning with a global perspecive on the state of the wine industry, the book then provides step-by-step basics on establishing a wine business strategy, business considerations for establishing a vineyard and producing wine, and then explores all of the marketing and sales channels for wine. In addition, chapters on wine finance, accounting, supply chain management, human resources, wine tourism, and environmental and legal issues are included. Also contains extensive bibliography and index

Editorial Reviews

Review

Liz and Tim have created an excellent read for the novice wine industry member as well as the veteran who wants to expand his knowledge in areas which are less familiar. --Adam M. Strum, Editor and Publisher, Wine Enthusiast Magazine

Liz and Tim have created an excellent read for the novice wine industry member as well as the veteran who wants to expand his knowledge in areas which are less familiar. --Adam M. Strum, Editor and Publisher, Wine Enthusiast Magazine

Liz and Tim have created an excellent read for the novice wine industry member as well as the veteran who wants to expand his knowledge in areas which are less familiar. --Adam M. Strum, Editor and Publisher, Wine Enthusiast Magazine

Liz and Tim have created an excellent read for the novice wine industry member as well as the veteran who wants to expand his knowledge in areas which are less familiar. --Adam M. Strum, Editor and Publisher, Wine Enthusiast Magazine

Liz and Tim have created an excellent read for the novice wine industry member as well as the veteran who wants to expand his knowledge in areas which are less familiar. --Adam M. Strum, Editor and Publisher, Wine Enthusiast Magazine

Promoting education on wine business principles such as marketing strategy, finance and social environmental responsiblity is a laudable effort. This book does an excellent job of addresing these and other wine business issues. --Robert G. Mondavi, Chairman Emeritus, Robert Mondavi Corporation

This book offers an extensive overview of the global wine business. A must-have for anyone who is interested in developing successful strategies to compete in the new world wine marketplace. Enjoy reading this book while sipping a glass of your favorite wine. --Gina Gallo, Winemaker, Gallo of Sonoma

This book offers an extensive overview of the global wine business. A must-have for anyone who is interested in developing successful strategies to compete in the new world wine marketplace. Enjoy reading this book while sipping a glass of your favorite wine. --Gina Gallo, Winemaker, Gallo of Sonoma

This book offers an extensive overview of the global wine business. A must-have for anyone who is interested in developing successful strategies to compete in the new world wine marketplace. Enjoy reading this book while sipping a glass of your favorite wine. --Gina Gallo, Winemaker, Gallo of Sonoma

This book offers an extensive overview of the global wine business. A must-have for anyone who is interested in developing successful strategies to compete in the new world wine marketplace. Enjoy reading this book while sipping a glass of your favorite wine. --Gina Gallo, Winemaker, Gallo of Sonoma

This book offers an extensive overview of the global wine business. A must-have for anyone who is interested in developing successful strategies to compete in the new world wine marketplace. Enjoy reading this book while sipping a glass of your favorite wine. --Gina Gallo, Winemaker, Gallo of Sonoma

This book offers an extensive overview of the global wine business. A must-have for anyone who is interested in developing successful strategies to compete in the new world wine marketplace. Enjoy reading this book while sipping a glass of your favorite wine. --Gina Gallo, Winemaker, Gallo of Sonoma

Liz and Tim have created an excellent read for the novice wine industry member as well as the veteran who wants to expand his knowledge in areas which are less familiar. --Adam M. Strum, Editor and Publisher, Wine Enthusiast Magazine

Product Details

• Paperback: 477 pages
• Publisher: Miranda Press; 2nd edition (September 24, 2008)
• Language: English
• ISBN-10: 0971587035
• ISBN-13: 978-0971587038
• Product Dimensions: 9.9 x 7 x 1.1 inches
• Shipping Weight: 1.9 pounds
• Average Customer Review: 4.0 out of 5 stars  See all reviews (7 customer reviews)
• Amazon Best Sellers Rank: #2,344,563 in Books (See Top 100 in Books)

More About the Author

Dr. Liz Thach (pronounced "tosh") is a management and wine business professor at Sonoma State University in the Wine Business Institute where she teaches in both the undergraduate and Wine MBA programs. In addition, she has 15 years of executive and management level experience at Fortune 500 companies and has done consulting and research projects for more than 30 different wineries. Liz's passion is wine, and she has visited most of the major wine regions of the world and more than 25 countries. In addition, she has published over 90 articles and 4 wine textbooks, including Wine - A Global Business and Wine Marketing & Sales. A fifth generation Californian, Liz finished her Ph.D. at Texas A&M and now lives on Sonoma Mountain where she tends a small hobby vineyard and makes homemade wine. She also serves as a wine judge in various competitions, and is a candidate in the Masters of Wine (MW) program. She can be contacted at [e-mail]; 011.707.664.4212. Website: http://lizthach.wordpress.com/.

Customer Reviews

Most Helpful Customer Reviews

8 of 9 people found the following review helpful:

1.0 out of 5 stars Not a star!, October 10, 2005

By 

R. J. van Ginneken - See all my reviews
(REAL NAME)   

This review is from: Wine: A Global Business (Paperback)

This book might be the first one available to deal with the (inside of the) wine business, it is definitely not a good one.

Being an M.Sc. B.A. by education, a teacher of managerial accounting by profession and a wine buff, I think I am able to comment on the quality of most chapters.

To begin with, there is considerable overlap between chapters when it comes to (e.g.) the discussion of the U.S. three-tier distribution system and of the financial peculiarities of the industry.

More importantly, the contributing authors mostly fail to deliver new insights to the business, as you may expect from either professionals or academics in relevant fields.

Somehow it gives the impression of a rush job, not well thought through and not well edited. I would not recommend it, not to interested wine enthousiasts, not to starting professionals, not to students, in short: not to any of the target groups the editors claims the book would be interesting for.

4 of 4 people found the following review helpful:

3.0 out of 5 stars Not for the Wine Industry Professional, January 16, 2006

By 

Betsy Pimentel (Eastern WA) - See all my reviews
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This review is from: Wine: A Global Business (Paperback)

The editorial review indicates that the context of this book are directed to the Wine Business professional. With that in mind I purchased it. A big dissapoinment. The contexts might be of interest to readers that have no notion of the Wine Industry, offering no insight or new information for anyone already involved in it.

Most of the chapters outlines are nothing more than previously published data with very basic information on the topics.

"The Global Wine Business for Dummies" should had been considered as a better title.

3 of 3 people found the following review helpful:

4.0 out of 5 stars Only affordable book on the subject, November 22, 2005

By 

Ulf Sjodin (Stockholm, Sweden) - See all my reviews
(REAL NAME)   

Amazon Verified Purchase

This review is from: Wine: A Global Business (Paperback)

There are thousands of books on wine published every year but only a few are written by professionals for professionals. This is a welcome exception, covering the basics in wine marketing and distribution with some interesting examples from the US and Australia. I find this essential reading for every serious wine student and my only objection is that the quality differs somewhat from chapter to chapter due to the multitude of authors engaged in its production. On the other hand, there are no other books available covering these subjects.