2007 Gourmand Award winner for BEST INTERNATIONAL WINE BOOK FOR PROFESSIONALS, this comprehensive text provides an indepth, hands-on approach to wine marketing and sales. Authored by leading wine marketing professors and Napa s most respected wine marketing and communication consultant, this new work covers the total range of the wine marketing profession, from the initial theoretical concepts to the detailed tactical steps for every marketing and sales application. Filled with useful tips and success stories gleaned from the global wine business, it s essential to a rounded college marketing curriculum, and necessary, and accessible, for winery owners and staff who lack formal marketing training. Serious wine enthusiasts, or anyone who has ever dreamed of owning a winery, will encounter information never before published; and for dispirited wine marketers everywhere who feel like they re herding alligators, this is a book that should give them plenty of ideas about how to navigate the wine-market swamp, and drive them to your brand.
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Book Description
Editorial Reviews
Review
This book does an excellent job in describing the complex (and basic)wine business principles such as marketing, strategy, finance and social responsibility. --Robert Mondavi, Robert Mondavi Winery
A must have for anyone who is interested in developing successful strategies to compete in the New
World wine marketplace. --Gina Gallo, E&J Gallo Winery
A must have for anyone who is interested in developing successful strategies to compete in the New
World wine marketplace. --Gina Gallo, E&J Gallo Winery
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Most Helpful Customer Reviews
8 of 8 people found the following review helpful:
5.0 out of 5 stars
Any serious college-level wine or business library collection shouldn't miss,
By Midwest Book Review (Oregon, WI USA) - See all my reviews
This review is from: Wine Marketing & Sales: Success Strategies for a Saturated Market (Hardcover)
Any serious college-level wine or business library collection shouldn't miss Wine Marketing & Sales: Success Strategies for a Saturated Market: it provides a detailed survey of wine marketing challenges, comes from leading wine marketing professors, and covers everything from marketing theory to packaging, label design, sales methods pros and cons, and more. Industry professionals will find plenty of information here, based on real-world experience, and will find WINE MARKETING AND SALES an outstanding pick for any who would understanding this specialty market and its unique challenges.
Diane C. Donovan California Bookwatch
6 of 6 people found the following review helpful:
5.0 out of 5 stars
Great Wine Marketing Tool,
By MED (Seattle) - See all my reviews
This review is from: Wine Marketing & Sales: Success Strategies for a Saturated Market (Hardcover)
This book is very helpful as a wine marketing textbook. It has great practical examples, and is actually funny to read at times. Very useful for existing wineries, as well as those that are just starting up.
4 of 4 people found the following review helpful:
5.0 out of 5 stars
Hands on Help for marketing,
By
This review is from: Wine Marketing & Sales: Success Strategies for a Saturated Market (Hardcover)
As a marketing student, I found this book very helpful. It has both theory and practical examples, which made studying wine marketing much easier. I'd highly recommend it.
Vivian Pershall
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Inside This Book
(learn more)
Key Phrases - Statistically Improbable Phrases (SIPs):
(learn more)
direct wine sales, selling your wine, wine marketers, wine donations, wine club members, wine marketing, wine pricing, tasting room staff, winery employees, distributor sales force, wine packaging, wine consumers, winery staff, smaller wineries, most wineries, distributor salespeople, other wineries, wine brands, tasting fee, more expensive wines, winery owner, many wineries Key Phrases - Capitalized Phrases (CAPs): (learn more)
Wine Business Monthly, Retail Price, Gross Profit, Channel Total Cost of Goods, Napa Valley, Sonoma County, Baby Boomers, New York, United States, Internet Explorer, Continuity Wine Club, San Francisco, American Marketing Association, Petite Syrah, Scarborough Research, Conduct Market Research, Offering Wine Club, Opus One, Santa Rosa, West Coast, Wine Market Council, Sterling Vineyards, Three Channels, Marginal Drinkers, Continuity Club Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
direct wine sales, selling your wine, wine marketers, wine donations, wine club members, wine marketing, wine pricing, tasting room staff, winery employees, distributor sales force, wine packaging, wine consumers, winery staff, smaller wineries, most wineries, distributor salespeople, other wineries, wine brands, tasting fee, more expensive wines, winery owner, many wineries Key Phrases - Capitalized Phrases (CAPs): (learn more)
Wine Business Monthly, Retail Price, Gross Profit, Channel Total Cost of Goods, Napa Valley, Sonoma County, Baby Boomers, New York, United States, Internet Explorer, Continuity Wine Club, San Francisco, American Marketing Association, Petite Syrah, Scarborough Research, Conduct Market Research, Offering Wine Club, Opus One, Santa Rosa, West Coast, Wine Market Council, Sterling Vineyards, Three Channels, Marginal Drinkers, Continuity Club Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
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